Factors Affecting Customer Loyalty In Pakistan
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Factors Affecting Customer Loyalty In Pakistan
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Author : Abdus Sattar Abbasi
language : en
Publisher:
Release Date : 2011
Factors Affecting Customer Loyalty In Pakistan written by Abdus Sattar Abbasi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Customer loyalty always remains a prime concern for business organization. The purpose of this is to identify key factors which influence customer loyalty around the globe in general and in Pakistan in particular. This study investigates the correlation between these factors and customer loyalty through hypotheses testing. The study was carried out by taking a sample of 150 respondents. Data were collected through questionnaire containing 14 items and analyzed in SPSS. Results of the study indicate a positive relationship among customer satisfaction, customer relationship, image of the product, trustworthiness and customer loyalty. This study concludes that long-term success and sustainable reputation of an organization depends on customer loyalty. The study recommends that the 'customer is always right' is a golden principle to attain customer loyalty.
Factors Affecting Customer Loyalty In Banking Sector Of Punjab Pakistan
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Author : Ahmad Pasha
language : en
Publisher:
Release Date : 2016
Factors Affecting Customer Loyalty In Banking Sector Of Punjab Pakistan written by Ahmad Pasha and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
This study measures the determinants of customer loyalty in the banking sector by analyzing variables such as customer satisfaction, brand trust, perceived price and service quality. Being a descriptive study, survey method is adopted for data collection. For data collection purpose, a questionnaire on the 5-point Likert scale was adopted and distributed among customers of banks. Reliability of instrument is determined by using Cronbach's Alpha. Correlation and regression techniques are used. The findings of the research reveal that perceived value, service quality, customer satisfaction, and brand trust significantly influence customer loyalty.
Factors Affecting Customer Satisfaction In Fast Food Sector
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Author : Abdullah Afzal
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2014-10-15
Factors Affecting Customer Satisfaction In Fast Food Sector written by Abdullah Afzal and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-15 with categories.
The fast food industry is on an upward trend. The demand for fast food product is now growing as it is convenience which suits the lifestyle of customers. With the changing lifestyle of consumers of Lahore (Pakistan), more educated people and affluent, people tend to eating-out especially in fast food restaurants. Along with the huge promotions through media, customers has a variety choice of fast food pattern and restaurants. Therefore, local fast foods restaurants have to be sensitive to these changing trends and to be innovative and get prepare to change accordingly to avoid from losing their existing and future potential customers. The aim of this study is to examine how the respondent's perception will be influenced by factors of customer loyalty towards preferred fast food restaurants. With this important information, marketers or strategy planner can formulate or develop an appropriate strategy that able to outdo the competitors. Furthermore, they also can identify which factors will influence customer loyalty most and made innovative changes to keep track and add value to their fast food restaurants.
Factors Affecting Customer Loyalty Towards Yes Company In Malaysia
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Author : Alaa S. Jameel
language : en
Publisher:
Release Date : 2018
Factors Affecting Customer Loyalty Towards Yes Company In Malaysia written by Alaa S. Jameel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Using internet has become an essential part of all customers. Within the recent time, internet services have grown to be wide in the whole world. Despite its attractiveness, customer loyalty towards internet company website has become an issue due to stiff competition among the internet company in Malaysia .As the development and validation of a customer loyalty model in internet company website context in Malaysia had not been addressed by past studies, this study attempts to propose a model based on the theoretical part. With the purpose to investigate factors influencing customer loyalty towards Yes company. A questionnaire survey was conducted with the sample consisting of Yes company internet users in Kuala Lumpur. The factors that influence customer loyalty towards Internet Company in Malaysia have been investigated and tested.
Customer Loyalty In The Banking Sector Of Pakistan
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Author : Bilal Afsar
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2010-08
Customer Loyalty In The Banking Sector Of Pakistan written by Bilal Afsar and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08 with categories.
Customer loyalty is a topic of grave interest for both academia and practice and a base of loyal customers is found to be very beneficial and advantageous for the firms. It is always costly to attract new customers, so the managers always try to find ways to retain their current customers and concentrate on different factors which enhances the customer loyalty among the customers of the organizations. This research attempts to find the factors of customer loyalty and their relationships with banking industry in one of the developing countries i.e. Pakistan. Then analyzing the relationship among different factors a model for the customer loyalty is proposed at the end of the book.This book is really beneficial for the bank managers to formulate effective strategies to increase loyalty among their customers.
Impact Of Brand Image Service Quality And Trust On Customer Loyalty Moderating Effect Of Perceived Price Fairness And The Mediating Effect Of Customer Satisfaction
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Author : Muhammad Aqeel Ashraf
language : en
Publisher:
Release Date : 2018
Impact Of Brand Image Service Quality And Trust On Customer Loyalty Moderating Effect Of Perceived Price Fairness And The Mediating Effect Of Customer Satisfaction written by Muhammad Aqeel Ashraf and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
The aim of this study is to investigate the Impact of Brand Image, Service Quality and Trust on Customer Loyalty, Moderating Effect of Perceived Price Fairness and the Mediating Effect of Customer Satisfaction on telecommunication sector of Pakistan. This research is helpful to capture and retain the satisfied and loyal customer and it is useful to identify the factors through which telecommunication sector may improve its performance. The survey research design method was used in this study. It involves a questionnaire for the collection of data from the respondents. Convenience-based Sampling was used in this research data was collected with the help of a questionnaire from 250 customers in the telecommunication sector of Pakistan (Warid, Zong, Mobilink, and Ufone Telenor). Correlation analysis was conducted utilizing SPSS to analyze the data. It is revealed that the correlation between customer loyalty and three independent factors that are quality service, brand image, and trust is very strong and mediator customer satisfaction in this relationship had an effect on customer loyalty. There exists a strong relationship between three dimensions of independent variables and the dependent; we can say that there is a strong effect of a mediator and moderator on these relationships. There is also a very strong correlation between customer loyalty and customer satisfaction.
Factor Affecting Customer Satisfaction And Customer Loyalty Of Mobile Phone Provider In Malaysia
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Author : Fuad Emaly
language : en
Publisher:
Release Date : 2014
Factor Affecting Customer Satisfaction And Customer Loyalty Of Mobile Phone Provider In Malaysia written by Fuad Emaly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Least squares categories.
Customer Loyalty In Mobile Telecom Sector Of Pakistan
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Author : Masood Ahmed
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2010-11
Customer Loyalty In Mobile Telecom Sector Of Pakistan written by Masood Ahmed and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11 with categories.
In today's business world customers have much more choices and alternatives as they had in past, this exposes the fact that if a customer is not happy or satisfied with a service, product or brand he has plenty of preferences, substitutes and replacements to source it elsewhere. The book in your hand explores all the dimensions of customer loyalty in telecom sector of Pakistan and discusses all its major players. Mobilink Pakistan being first GSM service provider of mobile telecom business in Pakistan since 1994 and offering a wide range of products and services to its 30 million customers.Company is operating with two brand names Mobilink"Jazz" for pre-paid customers and Mobilink "Indigo"for its post paid or monthly line rental customers.This book evaluate all the possible factors that affect customer loyalty of all major players in the telecom industry including, mobilink, Ufone, telenor, warid and Zong. Mobilink enjoyed itsmonopoly from 1994-2001, with the arrival of Ufone monopoly turns to competition and all the big giants are trying to win in today, s business antagonism. In this book all market players are discussed in detail with their portfolios.
Affecting Customer Loyalty
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Author : Andres Kuusik
language : en
Publisher:
Release Date : 2007
Affecting Customer Loyalty written by Andres Kuusik and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Customer loyalty categories.
Factors Affecting Customer Loyalty Towards Hearty Heart Cosmetics
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Author : Sint Sint SOE
language : en
Publisher:
Release Date : 2021
Factors Affecting Customer Loyalty Towards Hearty Heart Cosmetics written by Sint Sint SOE and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
This research aims to determine the factors affecting customer loyalty towards Hearty Heart Cosmetics, a local brand in Yangon, Myanmar. The objectives of this research are 1) to determine the impact of perceived value on customer loyalty; 2) to determine the impact of customer satisfaction on customer loyalty; 3) to determine the impact of service quality on customer loyalty; 4) to determine the impact of brand image on customer loyalty; 5) to determine the impact of trust on customer loyalty; 6) to determine the impact of customer intimacy on customer loyalty; 7) to explain customer loyalty, perceived value, customer satisfaction, service quality, and brand image, trust and customer intimacy. The questionnaire was distributed to 400 samples to collect the data. The data were analyzed by using descriptive statistics such as frequency, percentage, mean, and standard deviation (S.D.). Inferential statistics were used to test the hypotheses and used multiple linear regression analysis at the significant level of 0.05. In this research, the results revealed that there are four variables that have a significant effect on customer loyalty namely: perceived value, customer satisfaction, brand image, and trust. The other two variables service quality and customer intimacy have no significant effect on customer loyalty.