Factors In Advertising Effectiveness And Advertising Testing
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Factors In Advertising Effectiveness And Advertising Testing
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Author : A. P. Rademeyer
language : en
Publisher:
Release Date : 1990
Factors In Advertising Effectiveness And Advertising Testing written by A. P. Rademeyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising categories.
Measuring Advertising Effectiveness
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Author : William D. Wells
language : en
Publisher: Psychology Press
Release Date : 2014-03-05
Measuring Advertising Effectiveness written by William D. Wells and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-05 with Business & Economics categories.
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Effective Advertising
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Author : Gerard J. Tellis
language : en
Publisher: SAGE
Release Date : 2003-11-20
Effective Advertising written by Gerard J. Tellis and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-20 with Business & Economics categories.
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Seminar On Measuring Advertising Effectiveness
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Author :
language : en
Publisher:
Release Date : 1965
Seminar On Measuring Advertising Effectiveness written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Advertising categories.
Measuring Advertising Effectiveness
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Author : Darrell Blaine Lucas
language : en
Publisher: Facsimiles-Garl
Release Date : 1985
Measuring Advertising Effectiveness written by Darrell Blaine Lucas and has been published by Facsimiles-Garl this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Brands Advertising
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Author : Giep Franzen
language : en
Publisher:
Release Date : 1999
Brands Advertising written by Giep Franzen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Advertising categories.
A comprehensive examination of the research methods now available to help agencies and advertisers develop more effective advertising.
Practical Methods Of Measuring Advertising Effectiveness
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Author : John L. Palshaw
language : en
Publisher:
Release Date : 1975
Practical Methods Of Measuring Advertising Effectiveness written by John L. Palshaw and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Advertising categories.
Advances In Advertising Research Vol Vii
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Author : George Christodoulides
language : en
Publisher: Springer
Release Date : 2016-08-24
Advances In Advertising Research Vol Vii written by George Christodoulides and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-24 with Business & Economics categories.
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
Advertising And Media Research
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Author : Justice Hamilton
language : en
Publisher: Scientific e-Resources
Release Date : 2018-11-16
Advertising And Media Research written by Justice Hamilton and has been published by Scientific e-Resources this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-16 with categories.
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising and media research explains the complexities of planning in a fast-moving non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges. Research is to find out something new, and advertising research is to find out how advertising works effectively and guide in making effective advertising decisions. There are various kinds of advertising research, and these include pre-testing, post-testing, campaign research, and measuring advertising effectiveness. Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated. The effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read. Media research makes use of scientific methods of research. It aims at providing an objective, unbiased evaluation of data. First the research problem is identified, and then a prescribed set of procedures of research is followed to investigate the problem. Only thereafter comes report of the findings. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market.
The Advertised Mind
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Author : Erik Du Plessis
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
The Advertised Mind written by Erik Du Plessis and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.
