Fandom Analytics

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Fandom Analytics

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Author : Michael Lewis
language : en
Publisher: Springer Nature
Release Date : 2024-08-30

Fandom Analytics written by Michael Lewis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-30 with Business & Economics categories.

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.

Fandom Second Edition

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Author : Jonathan Gray
language : en
Publisher: NYU Press
Release Date : 2017-08-28

Fandom Second Edition written by Jonathan Gray and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-28 with Social Science categories.

Introduction: why still study fans? / Cornel Sandvoss, Jonathan Gray, and C. Lee Harrington -- Fan texts and objects -- The death of the reader? : literary theory and the study of texts in popular culture / Cornel Sandvoss -- Intimate intertextuality and performative fragments in media fanfiction / Kristina Busse -- Media academics as media audiences : aesthetic judgments in media and cultural studies / Matt Hills -- Copyright law, fan practices, and the rights of the author (2017) / Rebecca Tushnet -- Toy fandom, adulthood, and the ludic age : creative material culture as play / Katriina Heljakka -- Spaces of fandom -- Loving music : listeners, entertainments, and the origins of music fandom in nineteenth-century America / Daniel Cavicchi -- Resisting technology in music fandom : nostalgia, authenticity, and Kate Bush's "Before the dawn" / Lucy Bennett -- I scream therefore I fan? : music audiences and affective citizenship / Mark Duffett -- A sort of homecoming: fan viewing and symbolic pilgrimage / Will Brooker -- Reimagining the imagined community : online media fandoms in the age of global convergence / Lori Hitchcock Morimoto and Bertha Chin -- Temporalities of fandom -- Do all "good things" come to an end? : revisiting Martha Stewart fans after imclone / Melissa A. Click -- The lives of fandoms / Denise D. Bielby and C. Lee Harrington -- "What are you collecting now?" seth, comics, and meaning management / Henry Jenkins -- Sex, utopia, and the queer temporalities of fannish love / Alexis Lothian -- The fan citizen: fan politics and activism -- The news : you gotta love it / Jonathan Gray -- Memory, archive, and history in political fan fiction / Abigail De Kosnik -- Between rowdies and rasikas : rethinking fan activity in Indian film culture / Aswin Punathambekar -- Black twitter and the politics of viewing scandal / Dayna Chatman -- Deploying oppositional fandoms : activists' use of sports fandom in the Redskins controversy / Lori Kido Lopez and Jason Kido Lopez -- Fan labor and fan-producer interactions -- Ethics of fansubbing in Anime's hybrid public culture / Mizuko Ito -- Live from hall H : fan/producer symbiosis at San Diego comic-con / Anne Gilbert -- Fantagonism: factions, institutions, and constitutive hegemonies of fandom -- Derek johnson -- The powers that squee : Orlando Jones and intersectional fan studies / Suzanne Scott -- Measuring fandom : social tv analytics and the integration of fandom into television audience measurement / Philip M. Napoli and Allie Kosterich -- About the contributors -- Index

Sport Business Analytics

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Author : C. Keith Harrison
language : en
Publisher: CRC Press
Release Date : 2016-11-18

Sport Business Analytics written by C. Keith Harrison and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-18 with Computers categories.

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

Engaging With Fandoms Online

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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-07-11

Engaging With Fandoms Online written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-11 with Social Science categories.

In the rapidly evolving digital landscape, fandom has emerged as a vibrant and multifaceted phenomenon. This book delves into the complexities of fandom, examining the social, cultural, and economic forces that shape fan experiences. From the rise of fan fiction to the impact of social media on fandom, Engaging with Fandoms Online provides a comprehensive overview of the digital fandom landscape. Through insightful analysis and real-world examples, this book explores the ways in which fans engage with media texts, create and share content, and build connections with others who share their passions. It examines the role of identity in fandom, exploring how fans negotiate issues of gender, sexuality, race, and nationality within fan communities. The book also investigates the economic dimension of fandom, analyzing the ways in which fans contribute to the value of media franchises and the ethical considerations that arise from the commodification of fan labor. Engaging with Fandoms Online also examines the social and cultural impact of fandom. It explores how fandom communities can mobilize for social change, advocating for issues that are important to them and using their collective power to make a difference in the world. The book also examines the role of fandom in shaping popular culture, exploring how fan activities and fan-produced content influence the creation and reception of media texts. As the digital landscape continues to evolve, so does the nature of fandom. This book concludes by exploring emerging trends in fandom, such as the impact of artificial intelligence and virtual reality on fan experiences. It also discusses the future of fandom and its potential to continue shaping the way we interact with media and entertainment. Whether you are a long-time fan or a newcomer to the world of fandom, Engaging with Fandoms Online offers a comprehensive and engaging exploration of this fascinating phenomenon. It provides valuable insights into the social, cultural, and economic forces that shape fan experiences, and it challenges us to rethink the role of fans in the digital age. If you like this book, write a review!

Fandom

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Author : Jonathan Gray
language : en
Publisher: NYU Press
Release Date : 2007-06-01

Fandom written by Jonathan Gray and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-01 with Social Science categories.

The first edition of a seminal work on fans and communities We are all fans. Whether we log on to Web sites to scrutinize the latest plot turns in Lost, “stalk” our favorite celebrities on Gawker, attend gaming conventions, or simply wait with bated breath for the newest Harry Potter novel—each of us is a fan. Fandom extends beyond television and film to literature, opera, sports, and pop music, and encompasses both high and low culture. Fandom brings together leading scholars to examine fans, their practices, and their favorite texts. This unparalleled selection of original essays examines instances across the spectrum of modern cultural consumption from Karl Marx to Paris Hilton, Buffy the Vampire Slayer to backyard wrestling, Bach fugues to Bollywood cinema ̧ and nineteenth-century concert halls to computer gaming. Contributors examine fans of high cultural texts and genres, the spaces of fandom, fandom around the globe, the impact of new technologies on fandom, and the legal and historical contexts of fan activity. Fandom is key to understanding modern life in our increasingly mediated and globalized world.

Sports Analytics

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Author : A Mansurali
language : en
Publisher: Springer Nature
Release Date : 2024-09-23

Sports Analytics written by A Mansurali and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-23 with Technology & Engineering categories.

In "Sports Analytics: Data-Driven Sports and Decision Intelligence," embark on a journey through the exhilarating world of sports enhanced by the power of data-driven insights. From the nail-biting moments on the field to the strategic decisions behind the scenes, this comprehensive guide unveils the secrets that propel teams to victory and champions to greatness.It explores the cutting-edge techniques and methodologies that revolutionize the way we understand and analyze sports performance. From player evaluations to game strategies, injury prevention to fan engagement, this book equips you with the tools to gain a competitive edge in any sport. Whether you're a coach, player, analyst, or simply a passionate fan, this book will change the way you see the game. This book details how to use analytics and machine learning to highlight key performance indicators (KPIs) of sports for analysis. The authors show how to apply various statistical techniques, machine learning and data mining algorithms for on-field and off-field analysis. They go on to show how analytical algorithms are used in the sports ecosystem to derive solutions for the team and leadership, helping team managers and coaches to monitor games and player information through dashboards. The book then shows how to deploy machine learning algorithms for validating and improving teams and players performance. The book is relevant to professionals and academics working in machine learning and data analysis related to sports.

Sport Industry Research And Analysis

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Author : Jacquelyn Cuneen
language : en
Publisher: Routledge
Release Date : 2020-02-13

Sport Industry Research And Analysis written by Jacquelyn Cuneen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-13 with Social Science categories.

Sport Industry Research and Analysis offers a straightforward, no nonsense approach to research design and statistical analyses in sport organizations. This fully revised and updated new edition describes the research process, from identifying a research question to analyzing data, and uses real world scenarios to help students and industry professionals understand how to conduct research and apply the results in their wider work. The book includes clear, step-by-step instructions for the analysis and interpretation of data. It explains how to use Excel and SPSS for every key statistic and statistical technique, with screenshots illustrating every step and additional scenarios providing further context. "In Practice" contributions from sport industry professionals demonstrate how these practitioners use statistical analyses in their everyday tasks, and this new edition includes expanded sections on conducting a literature review and research ethics, as well as ancillary materials for instructors including slides, test questions, data files, answer sheets, and videos. This is the clearest and most easy-to-use guide to research and analysis techniques in sport, helping the reader to build essential skills and confidence in using statistics, vital to support decision-making in any sport enterprise. It is an essential text for any sport business research methods course, and an invaluable reference for all sport industry professionals.

Language Celebrity Fandom And Political Activism In Chinese Media

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Author : Mingyi Hou
language : en
Publisher: Taylor & Francis
Release Date : 2025-03-25

Language Celebrity Fandom And Political Activism In Chinese Media written by Mingyi Hou and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-25 with Language Arts & Disciplines categories.

This book examines antagonistic fan communication on Chinese social media, focusing on the sociolinguistic dimensions and digital strategies in fandom discourse of Chinese celebrities to engage in broader questions around language, social media, and fan culture. The volume explores the different factors which contribute to antagonism in these contexts, including competitive fan posting meant to boost celebrities’ positive publicity, but also at fans’ communicative practices themselves. Adopting an action-centered sociolinguistic framework, Hou considers how antagonistic fan communication transforms as fans’ engagement with digital technologies transforms and their experience with mediated content deepens. The book takes an in-depth look into how fans use a mix of verbal aggressions, such as trolling, with savvy digital tools, such as identity masking and memes to avoid content removal, in order to mobilize, collaborate, and communicate on a wider scale and, often times, funnel those energies into digital activism events. Hou shows how the study of such discourses can not only reveal fresh insights into the state of fandom culture and political communication online but also directions for future research on language and social media. This book will be of interest to scholars in digital communication, sociolinguistics, digital media studies, discourse analysis, and celebrity studies.

Fandom Language Learning

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Author : Jieun Kiaer
language : en
Publisher: Bloomsbury Publishing
Release Date : 2025-02-06

Fandom Language Learning written by Jieun Kiaer and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-06 with Education categories.

Standing at the intersection of fan culture, digital technology, and language learning, this book advocates for a transformative shift in language education in the AI age. Introducing the concept of fandom language learning, it illustrates how enthusiasm for specific interests motivates fans to learn languages, resulting in immersive and personalised learning experiences. Tracing the evolution of digital platforms shows how this has become possible thanks to their pivotal role in transforming language learning from a solitary, traditional endeavour into a vibrant, community-driven practice. The authors examine the psychological underpinnings of fandom language learning and how emotional engagement and cultural immersion can help to foster motivation. They also weigh the impact of social media and AI on language learning, emphasising the potential for these technologies to smooth the way for more interactive, engaging, and effective language education. Through a translanguaging approach, they also give new perspectives on the ways in which digital platforms enable learners to transcend linguistic boundaries and how fandom learners can harness creative expression and multilingual engagement. Building on these ideas, Fandom Language Learning also sets out practical guidance for educators on how to use fandom culture to motivate foreign language learning and increase students' Foreign Language Enjoyment (FLE), envisioning a future where language education is not only more aligned with learners' passions but also more responsive to the demands of a digital, multilingual world.

Anti Fandom

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Author : Melissa A. Click
language : en
Publisher: NYU Press
Release Date : 2019-01-08

Anti Fandom written by Melissa A. Click and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-08 with Social Science categories.

A revealing look at the pleasure we get from hating figures like politicians, celebrities, and TV characters, showcased in approaches that explore snark, hate-watching, and trolling The work of a fan takes many forms: following a favorite celebrity on Instagram, writing steamy fan fiction fantasies, attending meet-and-greets, and creating fan art as homages to adored characters. While fandom that manifests as feelings of like and love are commonly understood, examined less frequently are the equally intense, but opposite feelings of dislike and hatred. Disinterest. Disgust. Hate. This is anti-fandom. It is visible in many of the same spaces where you see fandom: in the long lines at ComicCon, in our politics, and in numerous online forums like Twitter, Tumblr, Reddit, and the ever dreaded comments section. This is where fans and fandoms debate and discipline. This is where we love to hate. Anti-Fandom,a collection of 15 original and innovative essays, provides a framework for future study through theoretical and methodological exemplars that examine anti-fandom in the contemporary digital environment through gender, generation, sexuality, race, taste, authenticity, nationality, celebrity, and more. From hatewatching Girls and Here Comes Honey Boo Boo to trolling celebrities and their characters on Twitter, these chapters ground the emerging area of anti-fan studies with a productive foundation. The book demonstrates the importance of constructing a complex knowledge of emotion and media in fan studies. Its focus on the pleasures, performances, and practices that constitute anti-fandom will generate new perspectives for understanding the impact of hate on our identities, relationships, and communities.