Farben Der Globalisierung
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Farben Der Globalisierung
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Author : Alexander Engel
language : de
Publisher: Campus Verlag
Release Date : 2009-05-11
Farben Der Globalisierung written by Alexander Engel and has been published by Campus Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-11 with History categories.
Globalgeschichte Herausgegeben von Sebastian Conrad, Andreas Eckert und Ulrike Freitag
Commodity Trading Globalization And The Colonial World
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Author : Christof Dejung
language : en
Publisher: Routledge
Release Date : 2018-01-31
Commodity Trading Globalization And The Colonial World written by Christof Dejung and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-31 with Business & Economics categories.
Commodity Trading, Globalization and the Colonial World: Spinning the Web of the Global Market provides a new perspective on economic globalization in the nineteenth and twentieth centuries. Instead of understanding the emergence of global markets as a mere result of supply and demand or as the effect of imperial politics, this book focuses on a global trading firm as an exemplary case of the actors responsible for conducting economic transactions in a multicultural business world. The study focuses on the Swiss merchant house Volkart Bros., which was one of the most important trading houses in British India after the late nineteenth century and became one of the biggest cotton and coffee traders in the world after decolonization. The book examines the following questions: How could European merchants establish business contacts with members of the mercantile elite from India, China or Latin America? What role did a shared mercantile culture play for establishing relations of trust? How did global business change with the construction of telegraph lines and railways and the development of economic institutions such as merchant banks and commodity exchanges? And what was the connection between the business interests of transnationally operating capitalists and the territorial aspirations of national and imperial governments? Based on a five-year-long research endeavor and the examination of 24 public and private archives in seven countries and on three continents, Commodity Trading, Globalization and the Colonial World: Spinning the Web of the Global Market goes well beyond a mere company history as it highlights the relationship between multinationally operating firms and colonial governments, and the role of business culture in establishing notions of trust, both within the firm and between economic actors in different parts of the world. It thus provides a cutting-edge history of globalization from a micro-perspective. Following an actor-theoretical perspective, the book maintains that the global market that came into being in the nineteenth century can be perceived as the consequence of the interaction of various actors. Merchants, peasants, colonial bureaucrats and industrialists were all involved in spinning the individual threads of this commercial web. By connecting established approaches from business history with recent scholarship in the fields of global and colonial history, Commodity Trading, Globalization and the Colonial World: Spinning the Web of the Global Market offers a new perspective on the emergence of global enterprise and provides an important addition to the history of imperialism and economic globalization.
Bright Modernity
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Author : Regina Lee Blaszczyk
language : en
Publisher: Springer
Release Date : 2017-08-24
Bright Modernity written by Regina Lee Blaszczyk and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-24 with History categories.
Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies—research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.
The Rise Of Marketing And Market Research
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Author : H. Berghoff
language : en
Publisher: Springer
Release Date : 2012-10-29
The Rise Of Marketing And Market Research written by H. Berghoff and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-29 with History categories.
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
Commercial Networks And European Cities 1400 1800
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Author : Andrea Caracausi
language : en
Publisher: Routledge
Release Date : 2015-10-06
Commercial Networks And European Cities 1400 1800 written by Andrea Caracausi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-06 with Business & Economics categories.
Merchant networks generated trade and the exchange of goods between the cities of early modern Europe. This collection of essays analyses these commercial networks, focusing on the roles of kinship, origin, religion and business in creating and maintaining urban economies.
Formbarkeit Von Globalisierung
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Author : Bastian Linneweh-Kaçmaz
language : de
Publisher: Campus Verlag
Release Date : 2024-04-10
Formbarkeit Von Globalisierung written by Bastian Linneweh-Kaçmaz and has been published by Campus Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-10 with History categories.
Der Handel mit Kautschuk nahm in der ersten Hälfte des 20. Jahrhunderts globale Dimensionen an. Zu Gummiprodukten weiterverarbeitet, hat dieser exotische Rohstoff eine enorme Bedeutung für moderne Gesellschaften und besitzt damit einen hohen strategischen Wert. Diese Studie befasst sich erstmals intensiv mit dem Wandel globaler Rohstoffmärkte in der Zwischenkriegszeit und stellt gängige Vorstellungen von De-Globalisierungsprozessen zur Diskussion: Langfristig führte im Wettstreit um die Versorgungssicherheit nicht autarkes Gedankengut zur Lösung, sondern die internationale Kooperation und Zusammenarbeit.
Clariant Clareant
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Author : Anna Bálint
language : en
Publisher: Campus Verlag
Release Date : 2012-05
Clariant Clareant written by Anna Bálint and has been published by Campus Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05 with Art categories.
Only those who are sure of their origin can know their destination. True to this principle, Anna Bálint for the first time presents the history of Clariant, the globally operating chemical company which was formed by a merger of Sandoz and Hoechst. Eyewitness accounts complete the portrait and give an informative as well as entertaining insight into the demanding task of successfully melding two distinct corporate cultures into a single strong and innovative enterprise.
Vom Kolonialismus Zur Globalisierung
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Author : Reinhard Wendt
language : de
Publisher: UTB
Release Date : 2015-11-25
Vom Kolonialismus Zur Globalisierung written by Reinhard Wendt and has been published by UTB this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-25 with History categories.
Reinhard Wendt bietet seinen Lesern keine der üblichen historischen Darstellungen europäischer Kolonialherrschaft. Vielmehr erzählt er die Geschichte der Interaktionen, der Kontakte und Austauschprozesse zwischen Europa und der Welt seit 1500. Europa trug dazu bei, das Gesicht der Welt politisch, ökonomisch und kulturell zu verändern. Gleichzeitig aber verwandelte es sich seinerseits durch die Vielfalt der Impulse, die es aus der überseeischen Welt empfing. Seine Geschichte wird hier in ihrer Abhängigkeit von materiellen und immateriellen Importen aus der Fremde geschildert. Zahlreiche Karten, Abbildungen und Fallbeispiele veranschaulichen diese spannend geschriebene "europäische Weltgeschichte". Die zweite Auflage wurde ergänzt und aktualisiert; auch neueste Entwicklungen sind berücksichtigt.
Organizing Color
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Author : Timon Beyes
language : en
Publisher: Stanford University Press
Release Date : 2024-03-12
Organizing Color written by Timon Beyes and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-12 with Social Science categories.
We live in a world that is saturated with color, but how should we make sense of color's force and capacities? This book develops a theory of color as fundamental medium of the social. Constructed as a montage of scenes from the past two hundred years, Organizing Color demonstrates how the interests of capital, management, governance, science, and the arts have wrestled with colour's allure and flux. Beyes takes readers from Goethe's chocolate experiments in search of chromatic transformation to nineteenth-century Scottish cotton mills designed to modulate workers' moods and productivity, from the colonial production of Indigo in India to globalized categories of skin colorism and their disavowal. Tracing the consumption, control and excess of industrial and digital color, other chapters stage encounters with the literary chromatics of Pynchon's Gravity's Rainbow processing the machinery of the chemical industries, the red of political revolt in Godard's films, and the blur of education and critique in Steyerl's Adorno's Grey. Contributing to a more general reconsideration of aesthetic capitalism and the role of sensory media, this book seeks to pioneer a theory of social organization—a "chromatics of organizing"—that is attuned to the protean and world-making capacity of color.
The Routledge Companion To Marketing History
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Author : D.G. Brian Jones
language : en
Publisher: Routledge
Release Date : 2016-01-29
The Routledge Companion To Marketing History written by D.G. Brian Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with Business & Economics categories.
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.