Fashion Brand Internationalization
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Fashion Brand Internationalization
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Author : Byoungho Jin
language : en
Publisher: Springer
Release Date : 2016-06-28
Fashion Brand Internationalization written by Byoungho Jin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-28 with Business & Economics categories.
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
Fashion Brand Internationalization
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Author : Byoungho Jin
language : en
Publisher:
Release Date : 2016
Fashion Brand Internationalization written by Byoungho Jin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Internationalization Of Luxury Fashion Firms
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Author : Andrea Runfola
language : en
Publisher: Springer Nature
Release Date : 2021-12-08
Internationalization Of Luxury Fashion Firms written by Andrea Runfola and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-08 with Business & Economics categories.
Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the internationalization of luxury fashion companies and the relationship between internationalization and business models, with a focus on small and medium-sized enterprises (SMEs) and the specific challenges they face. The book proposes cases of Italian SMEs, being Italy a country that is globally recognized as a key player in the luxury fashion industry. Specifically, the authors link internationalization with business models and discuss the business model of luxury fashion SMEs, characterized by "genetic internationalization". Finally, the authors address the main theoretical and managerial implications emerging from their empirical research and discuss the applicability of this model to luxury companies in general. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.
Internationalization Strategy Of Fashion Retailer Zara
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Author : Nina Leidiger
language : en
Publisher:
Release Date : 2018-03
Internationalization Strategy Of Fashion Retailer Zara written by Nina Leidiger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03 with categories.
Seminar paper from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Applied Sciences Köln RFH, language: English, abstract: This paper seeks to analyze the internationalization process of the Spanish fashion retailer "Zara." It adopts an in-depth case approach based on extensive secondary research. The paper is organized into three parts: It begins with a brief overview of the global fashion and retail industry, as well as a short overview of the company itself. This is followed by the main part, which examines the key aspects in the internationalization of Zara, namely: chronological and geographical sequence, role of culture, EPRG scheme, entry strategies, timing and allocation, IMGT model and the form of organization. In the final section the current situation of Zara is discussed and the results of the case study are summarized and evaluated. Zara was founded in 1975, it became the flagship of Inditex. Inditex stands for Industria de Diseño Textil SA manufactures and sells clothing for men, women and children. Its brands include Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home. Zara was founded by Amancio Ortega Gaona in 1963 and is headquartered in A Coruna, Spain.Today Zara stores are located on every continent, with 2213 stores in 93 countries. In addition to that Zara also sells their products in 39 online markets. In 2016 the firm opened 51 new stores, including new countries like Aruba, Nicaragua, Vietnam, New Zealand and Paraguay. The Brand created its image and success with the way it kept up with street fashion in the changing times and how they take a look at how fashion is changing every day. New designs can be placed into stores within a week or two as a result of a fast fashion concept and manufacturing in Europe. This is Zara's competitive advantage bias its competitors like H&M or Mango. They would need up to six mon
Global Fashion Business
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Author : Byoungho Ellie Jin
language : en
Publisher: Bloomsbury Publishing
Release Date : 2024-07-11
Global Fashion Business written by Byoungho Ellie Jin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-11 with Business & Economics categories.
In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.
Liabilities And Networks In The Internationalization Of Fashion Retailing
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Author : Matilde Milanesi
language : en
Publisher: FrancoAngeli
Release Date : 2020-08-27T00:00:00+02:00
Liabilities And Networks In The Internationalization Of Fashion Retailing written by Matilde Milanesi and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-27T00:00:00+02:00 with Business & Economics categories.
365.1239
Fashion Branding And Communication
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Author : Byoungho Jin
language : en
Publisher: Springer
Release Date : 2017-04-26
Fashion Branding And Communication written by Byoungho Jin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-26 with Business & Economics categories.
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
The Art Of Digital Marketing For Fashion And Luxury Brands
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Author : Wilson Ozuem
language : en
Publisher: Springer Nature
Release Date : 2021-07-17
The Art Of Digital Marketing For Fashion And Luxury Brands written by Wilson Ozuem and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-17 with Business & Economics categories.
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Fashion Marketing
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Author : Tony Hines
language : en
Publisher: Routledge
Release Date : 2007
Fashion Marketing written by Tony Hines and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the largest and most global of industries.
Internationalization And The Dutch Fashion Industry
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Author : Hogeschool van Amsterdam
language : en
Publisher:
Release Date : 2014
Internationalization And The Dutch Fashion Industry written by Hogeschool van Amsterdam and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Clothing trade categories.
In today’s global world, it is hard to deny that organizations are increasingly internationalizing in order to remain competitive, to access growth markets and resources and to reduce operating costs. Access to global resources and markets has had profound impact on many industries, the fashion industry being only one example. Since the 1970s, manufacturing in the fashion industry has undergone significant changes, leading to the fragmentation of the value chain and the decline of fashion/textile manufacturing in developed countries. As in other developed countries, the manufacturing of clothing and textiles in the Netherlands has been largely, if not completely, off-shored, making it essential for Dutch fashion firms to engage with international partners.0The series of studies in the book, Internationalization and the Dutch Fashion Industry, explore the inward and outward internationalization of small- and medium-sized fashion firms and ask three main questions: 0What attracts fashion entrepreneurs to a city?0How do fashion firms manage quality control in international production partnerships?0How do they monitor corporate social responsibility of their international production partners?