Fashion Buying
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Fashion Buying
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Author : David Shaw
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-08-06
Fashion Buying written by David Shaw and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-06 with Business & Economics categories.
Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
Fashion Buying And Merchandising
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Author : Rosy Boardman
language : en
Publisher: Routledge
Release Date : 2020-05-10
Fashion Buying And Merchandising written by Rosy Boardman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-10 with Business & Economics categories.
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
Fashion Buying And Merchandising
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Author : Miguel Hebrero
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2015-10-15
Fashion Buying And Merchandising written by Miguel Hebrero and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-15 with Clothing and dress categories.
We take you on a journey from concept to runway to rack. We pull back the veil and reveal the complexities and demands of a fashion organization from the view of a buyer or merchandiser. This includes exploration of a buyer's challenging role and the rich, analytical role of a merchandiser.
Mastering Fashion Buying And Merchandising Management
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Author : Tim Jackson
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-03-14
Mastering Fashion Buying And Merchandising Management written by Tim Jackson and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-14 with Business & Economics categories.
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Fashion Buying
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Author : David Shaw
language : en
Publisher:
Release Date : 2014
Fashion Buying written by David Shaw and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Clothing trade categories.
Fashion Buying: From Trend Forecasting to Shop Floor uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. It breaks down the five key areas of buying activity for those wishing to pursue a career in the industry; crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning, and trends in fashion buying. The book features insightful interviews with successful fashion creatives alongside business case studies, putting the contents of each chapter into professional context and perspective. Exercises and activities also enable you to apply your knowledge of the subject as you work through the book. Fully illustrated with inspiring imagery, Fashion Buying is an invaluable go-to handbook for fashion design, marketing, buying and merchandising students, written by industry experts.
Fashion Buying Merchandising 2023 Edition
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Author : Miguel Hebrero
language : en
Publisher: Independently Published
Release Date : 2023-10-28
Fashion Buying Merchandising 2023 Edition written by Miguel Hebrero and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-28 with categories.
Navigate the dynamic world of fashion with expert insights from seasoned buying professional, Miguel. This comprehensive guide offers readers a deep dive into the multifaceted layers of the fashion industry. Key Takeaways: Seasoned Perspective: Gain invaluable knowledge from a seasoned buying professional with a vast range of experiences in the industry. Holistic Approach: From buying and merchandising strategies to detailed retail operations, this book ensures a well-rounded understanding. Special Chapter on Luxury: Understand the nuances and intricacies of the luxury segment of fashion, a domain that demands its own unique strategies. Esteemed Education: Drawing from his rich academic background at the London College of Fashion (University of the Arts London), Miguel brings both industry relevance and academic rigour to the text. For Every Fashion Enthusiast: Whether you're just starting in the industry or have been a part for years, this book caters to all levels of expertise. Perfect for fashion enthusiasts, upcoming entrepreneurs, and established industry professionals, this book offers a blend of knowledge, strategies, and insights to elevate your understanding and appreciation of the fashion world. Equip yourself with the tools needed to adeptly navigate the vibrant and ever-evolving landscape of fashio
Fashion Buying And Merchandising
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Author : Sidney Packard
language : en
Publisher:
Release Date : 1976
Fashion Buying And Merchandising written by Sidney Packard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Fashion Buying
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Author : Helen Goworek
language : en
Publisher: Wiley-Blackwell
Release Date : 2007-06-05
Fashion Buying written by Helen Goworek and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-05 with Design categories.
Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.
Fashion Buying
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Author : Clare McTurk
language : en
Publisher: Bloomsbury Visual Arts
Release Date : 2025-02-06
Fashion Buying written by Clare McTurk and has been published by Bloomsbury Visual Arts this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-06 with Business & Economics categories.
What to fashion buyers do? How do they think? What does forecasting trends or planning a range actually entail? How can they shape the future of fashion? Featuring new interviews and analysis of the most up-to-date industry figures and trends, this third edition of the go-to handbook is all you need to get up-to-speed on the people, processes and practicalities of buying in the fashion industry today. Spectacularly illustrated with diagrams, colours, and fashion photographs for inspiration, five to-the-point chapters break down the key areas of fashion buying: the role of the buyer; buying inspiration; suppliers and sourcing; range and merchandise planning; and current industry trends. Tips, summaries, questions and activities help you apply your knowledge throughout the book. All-new case studies and interviews put each chapter into professional context, giving an insight into the leaders in the global fashion trade today. You'll find new coverage of the changing retail landscape, as well as additional coverage of pricing and costing supported with in-depth exercises. A new final chapter introduces you to future trends in fashion buying practice including sustainability, social media and AI, fashion technology and digital fashion. Written by experts with more than 40 years' combined industry experience, this introduction is ideal for students of fashion design, marketing, buying and management ready to shape the future of fashion.
Fashion Buying Merchandising
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Author : Sidney Packard
language : en
Publisher:
Release Date : 1983
Fashion Buying Merchandising written by Sidney Packard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.