Fashion Marketing Contemporary Issues
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Fashion Marketing
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Author : Tony Hines
language : en
Publisher: Routledge
Release Date : 2007
Fashion Marketing written by Tony Hines and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the largest and most global of industries.
Fashion Marketing Contemporary Issues
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Author : Tony Hines
language : en
Publisher: Routledge
Release Date : 2012-10-12
Fashion Marketing Contemporary Issues written by Tony Hines and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.
'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: * forecasting * sourcing * supply chain management (demand management) * new product development * design management * logistics * range planning * colour prediction * market testing * e-commerce * strategy Ideal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.
Fashion Marketing
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Author : Tony Hines
language : en
Publisher:
Release Date : 2019-11-30
Fashion Marketing written by Tony Hines and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-30 with Business & Economics categories.
This exciting third edition of the highly successful Fashion Marketing features all-new content, covering every aspect of the world of fashion marketing from the global supply chain to sustainability. The twelve new chapters from fashion marketing thought leaders now include pedagogical features, as well as brand new real-life case studies. The cases, and the approach, draw from international examples to build a comprehensive picture of a global industry. New to this edition: Full colour and richly illustrated interior with photographs and reproduced adverts New table of contents: twelve thematic chapters designed to map to one-semester courses Chapters on the most current buzzwords in fashion marketing, including ethical fashion, sustainable fashion and technology A brand new companion website to aid lecturers with their teaching and students with their learning This book has been long established as the go-to text for those who want a more advanced guide to fashion marketing than you can find in other books. This updated edition with its enhanced teaching features is the perfect choice for lecturers leading fashion marketing courses, students of business or fashion, and thoughtful professionals who want an intelligent, critical understanding of their industry.
Contemporary Case Studies On Fashion Production Marketing And Operations
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Author : Pui-Sze Chow
language : en
Publisher: Springer
Release Date : 2017-12-04
Contemporary Case Studies On Fashion Production Marketing And Operations written by Pui-Sze Chow and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-04 with Business & Economics categories.
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Fashion Marketing
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Author : Mike Easey
language : en
Publisher: John Wiley & Sons
Release Date : 2009-03-16
Fashion Marketing written by Mike Easey and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-16 with Business & Economics categories.
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
Fashion Marketing Contemporary Issues
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Author : Tony Hines
language : en
Publisher: Routledge
Release Date : 2012-10-12
Fashion Marketing Contemporary Issues written by Tony Hines and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.
'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: * forecasting * sourcing * supply chain management (demand management) * new product development * design management * logistics * range planning * colour prediction * market testing * e-commerce * strategy Ideal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.
Marketing Fashion
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Author : Patricia Mink Rath
language : en
Publisher:
Release Date : 2016
Marketing Fashion written by Patricia Mink Rath and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Fashion merchandising categories.
This text presents marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability.
Contemporary Issues In Social Media Marketing
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Author : Bikramjit Rishi
language : en
Publisher: Routledge
Release Date : 2017-07-28
Contemporary Issues In Social Media Marketing written by Bikramjit Rishi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-28 with Business & Economics categories.
In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.
Marketing Fashion
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Author : Penny Gill
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2012-05-24
Marketing Fashion written by Penny Gill and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-24 with Business & Economics categories.
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.
Fashion Marketing
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Author : Janet Bohdanowicz
language : en
Publisher: Routledge
Release Date : 1994-01-01
Fashion Marketing written by Janet Bohdanowicz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-01-01 with Business & Economics categories.