Fashion Merchandising
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Basics Fashion Management 01 Fashion Merchandising
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Author : Virginia Grose
language : en
Publisher: Bloomsbury Publishing
Release Date : 2011-12-28
Basics Fashion Management 01 Fashion Merchandising written by Virginia Grose and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-28 with Design categories.
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
Fashion Retailing
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Author : Dimitri Koumbis
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-08-06
Fashion Retailing written by Dimitri Koumbis and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-06 with Business & Economics categories.
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
Fashion Merchandising
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Author : Mary D. Troxell
language : en
Publisher: Gregg Division McGraw-Hill
Release Date : 1976
Fashion Merchandising written by Mary D. Troxell and has been published by Gregg Division McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Includes a chapter on men's fashions.
Fashion Merchandising
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Author : Elaine Stone
language : en
Publisher: Gregg Division McGraw-Hill
Release Date : 1990
Fashion Merchandising written by Elaine Stone and has been published by Gregg Division McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
An Introduction To Fashion Retailing
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Author : Dimitri Koumbis
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-03-25
An Introduction To Fashion Retailing written by Dimitri Koumbis and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-25 with Business & Economics categories.
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.
Fashion Buying And Merchandising
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Author : Rosy Boardman
language : en
Publisher: Routledge
Release Date : 2020-05-10
Fashion Buying And Merchandising written by Rosy Boardman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-10 with Business & Economics categories.
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
Fashion Merchandising
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Author : Mary D. Troxell
language : en
Publisher: Gregg Division McGraw-Hill
Release Date : 1981
Fashion Merchandising written by Mary D. Troxell and has been published by Gregg Division McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.
Fashion Merchandising
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Author : James Clark
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-11-16
Fashion Merchandising written by James Clark and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-16 with Business & Economics categories.
Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists
The World Of Fashion Merchandising
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Author : Mary Gorgen Wolfe
language : en
Publisher: Goodheart-Wilcox Publisher
Release Date : 1998
The World Of Fashion Merchandising written by Mary Gorgen Wolfe and has been published by Goodheart-Wilcox Publisher this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
The World of Fashion Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This exciting new text gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of full-color photos make the world of fashion real for fashion merchandising students. -- Describes the latest concepts of manufacturing, mass customization, and niche specialization; trends in globalization, and the environment issues. -- Explains new computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing. -- Provides knowledge about the many career opportunities related to fashion that will help students enter a career in the world of fashion. -- Includes chapter learning objectives and review materials to aid learning and an extensive end-of-text glossary of fashion and apparel terms.
Visual Merchandising For Fashion
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Author : Sarah Bailey
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-10-21
Visual Merchandising For Fashion written by Sarah Bailey and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-21 with Business & Economics categories.
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.