Fashion Merchandising And Marketing
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Fashion Merchandising And Marketing
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Author : Marian H. Jernigan
language : en
Publisher: Prentice Hall
Release Date : 1990
Fashion Merchandising And Marketing written by Marian H. Jernigan and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.
Fashion Marketing Communications
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Author : Gaynor Lea-Greenwood
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-18
Fashion Marketing Communications written by Gaynor Lea-Greenwood and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-18 with Design categories.
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Strategies And Tactics In Fashion Marketing
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Author : Sidney Packard
language : en
Publisher:
Release Date : 1982
Strategies And Tactics In Fashion Marketing written by Sidney Packard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Self-Help categories.
Marketing Fashion
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Author : Penny Gill
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2012-05-24
Marketing Fashion written by Penny Gill and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-24 with Business & Economics categories.
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.
The World Of Fashion Merchandising
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Author : Mary Gorgen Wolfe
language : en
Publisher: Goodheart-Wilcox Publisher
Release Date : 1998
The World Of Fashion Merchandising written by Mary Gorgen Wolfe and has been published by Goodheart-Wilcox Publisher this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
The World of Fashion Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This exciting new text gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of full-color photos make the world of fashion real for fashion merchandising students. -- Describes the latest concepts of manufacturing, mass customization, and niche specialization; trends in globalization, and the environment issues. -- Explains new computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing. -- Provides knowledge about the many career opportunities related to fashion that will help students enter a career in the world of fashion. -- Includes chapter learning objectives and review materials to aid learning and an extensive end-of-text glossary of fashion and apparel terms.
Fashion Merchandising
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Author : Elaine Stone
language : en
Publisher: Gregg Division McGraw-Hill
Release Date : 1990
Fashion Merchandising written by Elaine Stone and has been published by Gregg Division McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Basics Fashion Management 01
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Author : Virginia Grose
language : en
Publisher: A&C Black
Release Date : 2011-12-01
Basics Fashion Management 01 written by Virginia Grose and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-01 with Business & Economics categories.
Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Why Of The Buy
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Author : PATRICIA MINK. RATH
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2023
Why Of The Buy written by PATRICIA MINK. RATH and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
Fashion Merchandising
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Author : Mary D. Troxell
language : en
Publisher: Gregg Division McGraw-Hill
Release Date : 1976
Fashion Merchandising written by Mary D. Troxell and has been published by Gregg Division McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Includes a chapter on men's fashions.
Fashion Merchandising
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Author : Mary D. Troxell
language : en
Publisher: Gregg Division McGraw-Hill
Release Date : 1981
Fashion Merchandising written by Mary D. Troxell and has been published by Gregg Division McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.