Fashion Sales Promotion
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Fashion Sales Promotion
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Author : Pamela M. Phillips
language : en
Publisher: Pearson College Division
Release Date : 1996
Fashion Sales Promotion written by Pamela M. Phillips and has been published by Pearson College Division this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
In this Second Edition, Phillips attempts to—(1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together—all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.
Fashion Sales Promotion
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Author : Arthur A. Winters
language : en
Publisher:
Release Date : 1972*
Fashion Sales Promotion written by Arthur A. Winters and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972* with Advertising categories.
Fashion Sales Promotion
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Author : Pamela M. Phillips
language : en
Publisher: Prentice Hall
Release Date : 1987
Fashion Sales Promotion written by Pamela M. Phillips and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Advertising categories.
In this Second Edition, Phillips attempts to& -- (1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together& -- all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.
Fashion Sales Promotion Handbook
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Author : Arthur A. Winters
language : en
Publisher:
Release Date : 1967
Fashion Sales Promotion Handbook written by Arthur A. Winters and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Business & Economics categories.
Promoting Fashion
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Author : Barbara Graham
language : en
Publisher: Hachette UK
Release Date : 2022-12-22
Promoting Fashion written by Barbara Graham and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-22 with Business & Economics categories.
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.
Fashion Advertising Promotion
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Author : Arthur A. Winters
language : en
Publisher:
Release Date : 1984
Fashion Advertising Promotion written by Arthur A. Winters and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Retail Fashion Promotion And Advertising
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Author : Mary Frances Drake
language : en
Publisher: Prentice Hall
Release Date : 1992
Retail Fashion Promotion And Advertising written by Mary Frances Drake and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.
Promotion In The Merchandising Environment
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Author : Kristen K. Swanson
language : en
Publisher: Fairchild Books & Visuals
Release Date : 2000
Promotion In The Merchandising Environment written by Kristen K. Swanson and has been published by Fairchild Books & Visuals this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising categories.
This comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective. An Integrated Marketing Communications (IMC) point of view is present throughout. In addition to covering the role and organisational structure of promotion and advertising and the creative elements involved, the text examines all the components of the promotion mix. Unlike other books in the field, it considers both personal and non-personal techniques.
Fashion Promotion In Practice
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Author : Jon Cope
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-08-06
Fashion Promotion In Practice written by Jon Cope and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-06 with Business & Economics categories.
Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice. Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.
Fashion Promotion In Practice
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Author : Jon Cope
language : en
Publisher:
Release Date : 2016
Fashion Promotion In Practice written by Jon Cope and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Advertising categories.
Offering crucial insights into the how and why of promotional practice, this guide explores the key issues and main areas of fashion promotion, including fashion film, the democratisation of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations and campaign planning and evaluation. It also explores the key technologies, events and activities that have shaped each practice, and includes exercises, case studies and interviews with major industry professionals.