Fast Food Advertising
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Fast Food Advertising
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Author : Ehsan Zarei
language : en
Publisher: DMA4U
Release Date :
Fast Food Advertising written by Ehsan Zarei and has been published by DMA4U this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Are you looking for a complete guide to fast food marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your fast food marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your fast food marketing to the next level.
Mcdonald S Burger King Advertising History From The 1960s To Today
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Author : Samuel Fulmer
language : en
Publisher: GRIN Verlag
Release Date : 2019-04-18
Mcdonald S Burger King Advertising History From The 1960s To Today written by Samuel Fulmer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-18 with Business & Economics categories.
Bachelor Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2, University of Salzburg, language: English, abstract: This thesis will mainly look at two fast food restaurants, McDonald’s and Burger King, and will look at several advertisements from the 1960s to today. It will analyze the advertisements in terms of linguistic structures and will look at how advertisements have developed over the decades. They are in our everyday life, on our phones when we look for a new app to install, on television while watching our favorite show, on our notebooks when we check our emails, or even when we walk down the street to get our morning coffee—advertisements are everywhere and one cannot escape or ignore them. Yet, as much as pop-ups, billboards and commercial breaks crowd our lives, in a way, they do not bother us at all, and that is the cunning beauty of advertising. It should get the point across, making us aware of something, telling us about a new product, convincing us to purchase an item, by subtly trying to persuade us that we need it when in reality we do not, whatever it is. Advertisements can come in many forms and genres, they can be a poem, they can be a little short story, a catchy jingle, or just a picture; whatever form they might take, the message of persuading the consumer to buy the advertised product makes this accumulation of genres a genre in itself. It, moreover, is important to mention that whos and wheres of advertising are factors that have to be taken into consideration when drafting an advertisement for a product. What is the product and who could benefit from it? Where should the advertisement to the product appear so it can be easily seen by the target group? How can the features of the product be made easy to read and easy to understand, and furthermore and more importantly, urge the target group to purchase it?—here is where language comes into play.
Affirmative Disclosure In Fast Food Advertisements
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Author : Tara Kayhani Kermanshahi
language : en
Publisher:
Release Date : 2014
Affirmative Disclosure In Fast Food Advertisements written by Tara Kayhani Kermanshahi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Advertising And Promotion In Food Marketing
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Author : Anthony E. Gallo
language : en
Publisher:
Release Date : 1984
Advertising And Promotion In Food Marketing written by Anthony E. Gallo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Advertising categories.
Extract: Food is the most advertised product in the United States, amounting to $8 to $10 billion in 1980 and accounting for between 3 and 4 cents of each food dollar. Food manufacturers have increased their share of advertising and promotion expense while the retailer's share has gone down because of declining use of trading stamps. Promotion by fast food restaurants increased sharply over the past decade. Electronic advertising accounts for about 40 percent of food promotion, while printed and premium promotion account for a fourth each. Couponing, the fastest growing promotion form, accounted for about 11 percent. Between $2 and $4 billion of total food advertising was spent on manufacturers' promotion to the retailer. Advertising and promotion had little impact on increasing total U.S. food consumption, but may have diverted food purchases towards more heavily promoted foods.
Fast Food
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Author : Tamara Thompson
language : en
Publisher: Greenhaven Publishing LLC
Release Date : 2015-04-02
Fast Food written by Tamara Thompson and has been published by Greenhaven Publishing LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-02 with Young Adult Nonfiction categories.
It makes our lives easier, but it also has been proven to be a terribly unhealthy choice. This collection of essays debates fast food. Readers are given both sides to an assertion, allowing them multiple perspectives and a chance to decide for themselves. Essays include what fast food's impact is on our planet, whether marketing should target children, the impact of requiring caloric labels, and if there are benefits to the globalization of fast food.
Exposure To Food Advertising On Television Associations With Children S Fast Food And Soft Drink Consumption And Obesity
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Author :
language : en
Publisher:
Release Date : 2011
Exposure To Food Advertising On Television Associations With Children S Fast Food And Soft Drink Consumption And Obesity written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Preventing Childhood Obesity
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Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 2005-01-31
Preventing Childhood Obesity written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-31 with Medical categories.
Children's health has made tremendous strides over the past century. In general, life expectancy has increased by more than thirty years since 1900 and much of this improvement is due to the reduction of infant and early childhood mortality. Given this trajectory toward a healthier childhood, we begin the 21st-century with a shocking developmentâ€"an epidemic of obesity in children and youth. The increased number of obese children throughout the U.S. during the past 25 years has led policymakers to rank it as one of the most critical public health threats of the 21st-century. Preventing Childhood Obesity provides a broad-based examination of the nature, extent, and consequences of obesity in U.S. children and youth, including the social, environmental, medical, and dietary factors responsible for its increased prevalence. The book also offers a prevention-oriented action plan that identifies the most promising array of short-term and longer-term interventions, as well as recommendations for the roles and responsibilities of numerous stakeholders in various sectors of society to reduce its future occurrence. Preventing Childhood Obesity explores the underlying causes of this serious health problem and the actions needed to initiate, support, and sustain the societal and lifestyle changes that can reverse the trend among our children and youth.
How Advertisement Effects The Consumer Behaviour In The Fast Food Industry During The Corona Pandemic In India
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Author : Yash Mandviwala
language : en
Publisher: GRIN Verlag
Release Date : 2021-10-08
How Advertisement Effects The Consumer Behaviour In The Fast Food Industry During The Corona Pandemic In India written by Yash Mandviwala and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-08 with Business & Economics categories.
Bachelor Thesis from the year 2021 in the subject Sociology - Consumption and Advertising, grade: 8.0, , course: Bachelors of Business Administration, language: English, abstract: This paper aims at providing information about understanding how advertisement effects the fast food industry during COVID-19 in India. One of the world's fastest growing food types is victuals (fast foods). People buy fast food because it's easy to prepare, cheap and heavily promoted. But due to COVID-19 situations, the scenario changed. With the presence of lockdown in all countries because of the spread of the COVID-19 virus, the growth of the fast food industry declines. Restaurants in India are state subjects and during this time, they were having zero income but with a fixed cost. The fear of social proximity will persist post lockdown and initially affects business negatively. In the recent times, the fast food industry has shifted their normal advertisements to special COVID-related advertisements that may or may not drive the emotion of buying the fast food by any means.
Eat This
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Author : Andrea Curtis
language : en
Publisher:
Release Date : 2016-02-15
Eat This written by Andrea Curtis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-15 with categories.
A provocative follow--up to the bestselling What's for Lunch?, Eat This! Focuses on the impact on children of fast food advertising -- an immense industry worth billions of dollars. Andrea Curtis shows how corporations who market to kids embed their sales pitches in all sorts of media to persuade young consumers that they have to have the foods they are manufacturing. Of course, most of this food has the potential to negatively impact the health and well--being of children. The author explains what advertising is, discusses product placement, the use of video games to sell food, the use of cartoon characters to sell products as well as acting as agents for apparently charitable fundraising ventures. In each page spread, Andrea Curtis provides insights that come from research into all aspects of the fast food industry and in the end suggests ways in which young people can push back.
Fast Food Restaurant Advertising On Television And Its Influence On Youth Body Composition
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Author : Michael Grossman
language : en
Publisher:
Release Date : 2012
Fast Food Restaurant Advertising On Television And Its Influence On Youth Body Composition written by Michael Grossman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Economics categories.
We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as measured by percentage body fat (PBF) and to assess the sensitivity of these effects to using conventional measures of youth obesity based on body-mass index (BMI). We merge measures of body composition from bioelectrical-impedance analysis (BIA) and dual-energy x-ray absorptiometry (DXA) from the National Health and Nutrition Examination Survey with individual level data from the National Longitudinal Survey of Youth 1997 and data on local fast-food restaurant advertising on television from Competitive Media Reporting. Exposure to fast-food restaurant advertising on television causes statistically significant increases in PBF in adolescents. These results are consistent with those obtained by using BMI-based measures of obesity. The responsiveness to fast-food advertising is greater for PBF than for BMI. Males are more responsive to advertising than females regardless of the measure. A complete advertising ban on fast-food restaurants on television would reduce BMI by 2 percent and PBF by 3 percent. The elimination of the tax deductibility of food advertising costs would still leave a considerable number of youth exposed to fast-food advertising on television but would still result in non-trivial reductions in obesity.