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Fear Appeal E Message Framing

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Fear Appeal E Message Framing

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Author : Gianmarco Romani
language : it
Publisher: Firenze University Press
Release Date : 2012

Fear Appeal E Message Framing written by Gianmarco Romani and has been published by Firenze University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Social psychology categories.

Our health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pursuing this goal. In fact, it has proven effective in promoting a change in attitudes, intentions and behaviours. Given these assumptions, the research investigates the possibility of simultaneously using two of the most effective communication strategies (fear appeal is message framing), evaluating which combination is more persuasive in promoting important preventive behaviour, such as the use of sunscreen.

Frailty In Children

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Author : Mario Lima
language : en
Publisher: Springer Nature
Release Date : 2023-03-03

Frailty In Children written by Mario Lima and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-03 with Medical categories.

This book focuses on the management strategies of complex conditions of frail pediatric patients. The clinical condition of frailty is usually seen as the physiological and multidimensional decline of organ systems related to age: paradoxically, a frailty condition can also occur in children as a disability resulting from various congenital or acquired diseases. The fragile patients are more vulnerable to developing severe clinical events and often need surgical interventions. Moreover, those patients have significant morbidity and lower quality of life. The improvement in managing fragile patients has improved their life expectancy, but in most health care systems, the passage from childhood to adulthood is a critical point for the lack of medical figures able to provide the continuity of care. The book aims to provide guidance for dealing with medical and surgical emergencies and to develop short and long-term treatment strategies, and will provide an analysis of the different and the most innovative techniques. This book will be an unvaluable tool for Pediatric surgeons, Anesthesiologists, Critical Care Physicians, Hospital and family Pediatricians, nurses, Physiotherapists and Psychologists.

The Dynamics Of Persuasion

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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 1993

The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Attitude (Psychology) categories.

Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Attempting to show students how these theories can deepen our understanding of how persuasion is practiced in a variety of real-life situations, it is designed as a text for undergraduate students who wish to know more about concepts of "attitude" and "persuasion," as well as introducing graduate students to theory and research in the field of persuasion. With a broad look at persuasion research, this volume examines psychological approaches to persuasion, interpersonal communication theories, and the interface between persuasion and mass communication, in particular mass media information campaigns. It examines research on cognitive processing of persuasive messages, compliance-gaining in interpersonal contexts, and the effects of large-scale health communication campaigns.

The Dynamics Of Persuasion

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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 2020-07-14

Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today’s big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication’s approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field. The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today. The book is complemented by online resources for both instructors and students, including an instructor’s manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.

The Persuasion Handbook

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Author : James Price Dillard
language : en
Publisher: SAGE
Release Date : 2002

The Persuasion Handbook written by James Price Dillard and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered: . . . the Day of Judgment. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery.

Writing Health Communication

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Author : Charles Abraham
language : en
Publisher: SAGE
Release Date : 2011-12-16

Writing Health Communication written by Charles Abraham and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-16 with Medical categories.

Leaflets, information sheets and written materials designed to influence people′s health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: - Message framing, - Use of fear appeals, - Tailoring messages, - Using graphics, - Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.

Public Communication Campaigns

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Author : Ronald E. Rice
language : en
Publisher: SAGE
Release Date : 2001

Public Communication Campaigns written by Ronald E. Rice and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.

Effective Health Risk Messages

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Author : Kim Witte
language : en
Publisher: SAGE
Release Date : 2001-04-12

Effective Health Risk Messages written by Kim Witte and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04-12 with Language Arts & Disciplines categories.

Effective Health Risk Messages provides step-by-step instructions for developing theoretically-based campaigns that work. Worksheets are provided at the end of each chapter to provide practical experience.

The Practice Of Government Public Relations

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Author : Mordecai Lee
language : en
Publisher: Routledge
Release Date : 2017-09-25

The Practice Of Government Public Relations written by Mordecai Lee and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-25 with Political Science categories.

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Design User Experience And Usability Design For Emotion Well Being And Health Learning And Culture

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Author : Marcelo M. Soares
language : en
Publisher: Springer Nature
Release Date : 2022-06-16

Design User Experience And Usability Design For Emotion Well Being And Health Learning And Culture written by Marcelo M. Soares and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-16 with Computers categories.

This book constitutes the refereed proceedings of the 11th International Conference on Design, User Experience, and Usability, DUXU 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022. The total of 1271 papers and 275 posters included in the HCII 2022 proceedings was carefully reviewed and selected from 5487 submissions. The DUXU 2022 proceedings comprise three volumes; they were organized in the following topical sections: Part I: Processes, Methods, and Tools for UX Design and Evaluation; User Requirements, Preferences, and UX Influential Factors; Usability, Acceptance, and User Experience Assessment. Part II: Emotion, Motivation, and Persuasion Design; Design for Well-being and Health.- Learning Experience Design; Globalization, Localization, and Culture Issues. Part III: Design Thinking and Philosophy; DUXU Case Studies; Design and User Experience in Emerging Technologies.

Fear Appeal E Message Framing

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