Fernsehwerbewirkung Auf Kinder Und Jugendliche Seit Den 50er Jahren
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Fernsehwerbewirkung Auf Kinder Und Jugendliche Seit Den 50er Jahren
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Author : Janina Richts
language : de
Publisher: GRIN Verlag
Release Date : 2007
Fernsehwerbewirkung Auf Kinder Und Jugendliche Seit Den 50er Jahren written by Janina Richts and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Mediengeschichte, Note: 1,3, Universität Paderborn (Medienwissenschaften), Sprache: Deutsch, Abstract: Seit den frühen 50er Jahren beschäftigt das Thema "Kinder und Werbung" die Öffentlichkeit. Viele stellen sich die Frage, welchen Einfluss Werbung auf das Verhalten von Kindern und Jugendlichen haben könne. Diese Arbeit soll sich mit den eventuell unterschiedlichen Einstellungen zu dieser Frage auseinandersetzen. Als Grundlage sollen dabei zunächst die vorherrschenden gesetzlichen Bestimmungen zur Werbung mit Kindern, sowie die geschichtliche Entwicklung der Werbung von 1950 bis heute vorgestellt werden. Dann scheint es wichtig, unter dem Thema der Werbewirkung auch die Seite der Werbeindustrie zu beachten und deren Interessen anzusprechen. Dies soll jedoch nur nebensächlicher Betrachtung unterliegen, denn zentrales Thema der Arbeit ist die Werbewirkung auf Kinder aus Sicht nicht absatzinteressierter Personen, wie Eltern, Pädagogen oder Psychologen. Hinführend zur Diskussion muss das psychologische und soziologische Umfeld von Kindern als Hintergrund behandelt werden, da die verschiedenen Stellungnahmen zumeist auf diesem beruhen werden und sich immer wieder darauf beziehen. Auch das der Werbung entgegengebrachte Interesse seitens der Kinder muss analysiert werden, da Fernsehwerbung natürlich nur wirken kann, wenn keine absolute Abwehrhaltung gegen sie besteht und weggeschaltet wird. Unter diesem Aspekt sollen einige Faktoren, die für Kinder in der Werbung von besonderer Bedeutung zu sein scheinen, kurz aufgegriffen werden, wie zum Beispiel die Einbringung von Leitbildern oder die Darstellung einer glücklichen familiären Welt in den Spots. Die anschließende Diskussion beinhaltet Meinungen der verschiedensten Personen. Es kommen sowohl Verbraucherschützer, wie auch Wirtschaftswissenschaftler oder Soziologen, zum Teil aber auch besorgte Eltern zu Wort. Insgesamt soll ein Überblick über die ve
Trotzkopf Der
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Author : Emmy von Rhoden
language : de
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-05-14
Trotzkopf Der written by Emmy von Rhoden and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-14 with categories.
Der Trotzkopf: Eine Pensionsgeschichte f�r erwachsene M�dchenBy Emmy von Rhoden
Life In The Air
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Author : Mark Gottdiener
language : en
Publisher: Rowman & Littlefield
Release Date : 2001
Life In The Air written by Mark Gottdiener and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Social Science categories.
This book is not just about air travel. It is about the emergent social world of flying. It concerns air space and behavior in the air the way someone else might look at cities and street behavior. Economic, political, and cultural aspects are all considered. . . . Airports have now become specific places in their own right that, in a certain sense, now. . . are very much like cities. Frequent flying also has produced its very own culture. Rules of behavior are subscribed to in the air. Unique behaviors at terminals and in the passenger cabin have emerged that contrast with life on the ground. In chapters below I explore these interesting aspects of etiquette, eroticism, and bi-coastalism, a human activity that is only possible because of our present society's evolution. . . . Only now have we begun to appreciate our emergent global culture. The world is shrinking just as the opportunities for travel expand. -from the Introduction
The New Robinson Crusoe
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Author : Joachim Heinrich Campe
language : en
Publisher:
Release Date : 1834
The New Robinson Crusoe written by Joachim Heinrich Campe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1834 with categories.
Audiencemaking
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Author : D. Charles Whitney
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1994-06-30
Audiencemaking written by D. Charles Whitney and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-06-30 with Business & Economics categories.
This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.
Marketing Problems
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Author : Melvin Thomas Copeland
language : en
Publisher: Wentworth Press
Release Date : 2019-03-11
Marketing Problems written by Melvin Thomas Copeland and has been published by Wentworth Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-11 with History categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
What Do We Really Know About Herta Herzog
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Author : Elisabeth Klaus
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2016
What Do We Really Know About Herta Herzog written by Elisabeth Klaus and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Mass media categories.
The book for the first time explores in-depth the life and work of Herta Herzog (1910-2010), an Austrian-American social psychologist. Herzog spent most of her working life in the United States, where she moved to in the 1930s, following her first husband Paul Lazarsfeld into migration and working with him at the famous Office of Radio Research in Princeton and Columbia. The chapters by scholars from the U.S., Israel, Germany and Austria show the amazing scope of Herzog's work as both, one of the founders of empirical communication research and the "grand dame" of market and motivation research. Herzog crossed many borders, moving from Europe to the U.S. and back again, stepping over disciplinary lines as well as restrictions by gender.
The Position Of The German Language In The World
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Author : Ulrich Ammon
language : en
Publisher: Routledge
Release Date : 2019-08-08
The Position Of The German Language In The World written by Ulrich Ammon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-08 with Foreign Language Study categories.
The Position of the German Language in the World focuses on the global position of German and the factors which work towards sustaining its use and utility for international communication. From the perspective of the global language constellation, the detailed data analysis of this substantial research project depicts German as an example of a second-rank language. The book also provides a model for analysis and description of international languages other than English. It offers a framework for strengthening the position of languages such as Arabic, Chinese, French, Portuguese, Spanish and others and for countering exaggerated claims about the global monopoly position of English. This comprehensive handbook of the state of the German language in the world was originally published in 2015 by Walter de Gruyter in German and has been critically acclaimed. Suitable for scholars and researchers of the German language, the handbook shows in detail how intricately and thoroughly German and other second-rank languages are tied up with a great number of societies and how these statistics support or weaken the languages’ functions and maintenance.
Marketing Moves
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Author : Philip Kotler
language : en
Publisher: Harvard Business Press
Release Date : 2002
Marketing Moves written by Philip Kotler and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the authors call holistic marketing -a dynamic concept derived from the electronic connectivity and interactivity among companies, customers, and collaborators. This new paradigm combines the best of traditional marketing with new digital capabilities to build long-term, mutually satisfying relationships and co-prosperity among all key stakeholders. Outlining a framework for implementing holistic marketing that calls for integrating customer demand management, internal and external resource allocation, and network collaboration-the authors show how holistic marketing can enable companies to: - Identify new value opportunities for renewing their markets - Efficiently create the most promising new value offerings - Deliver products, services, and experiences that more precisely match individual customer requirements - Consistently operate at the highest level of product quality, service, and speed Thought-provoking and practical, Marketing Moves shows how to build a complete marketing platform primed for the challenges and opportunities of a customer-centric world. AUTHORBIO: Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg Graduate School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.
Design
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Author : Bernhard E. Bürdek
language : de
Publisher: Birkhäuser
Release Date : 2015-08-31
Design written by Bernhard E. Bürdek and has been published by Birkhäuser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-31 with Architecture categories.
For students of design, professional product designers, and anyone interested in design equally indispensable: the fully revised and updated edition of the reference work on product design. The book traces the history of product design and its current developments, and presents the most important principles of design theory and methodology, looking in particular at the communicative function of products and highlighting aspects such as corporate and service design, design management, strategic design, interface/interaction design and human design.. From the content: Design and history: The Bauhaus; The Ulm School of Design; The Example of Braun; The Art of Design Design and Globalization Design and Methodology: Epistemological Methods in Design Design and Theory: Aspects of the Disciplinary Design Theory Design and its Context: From Corporate Design to Service Design Product Language and Product Semiotics Architecture and Design Design and Society Design and Technological Progress
