Field Guide To Compelling Analytics
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Field Guide To Compelling Analytics
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Author : Walter DeGrange
language : en
Publisher: CRC Press
Release Date : 2022-08-08
Field Guide To Compelling Analytics written by Walter DeGrange and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-08 with Business & Economics categories.
Field Guide to Compelling Analytics is written for Analytics Professionals (APs) who want to increase their probability of success in implementing analytical solutions. In the past, soft skills such as presentation and persuasive writing techniques have been the extent of teaching junior APs how to effectively communicate the value of analytical products. However, there are other aspects to success such as trust and experience that may play a more important role in convincing fellow APs, clients, advisors, and leadership groups that their analytic solutions will work. This book introduces the formula ‘Analytics + Trust + Communication + Experience > Convince Them’ to illustrate an AP’s ability to convince a stakeholder. The ‘Convince Me’ stakeholders might be an analytics team member, team lead, decision-maker, or senior leader that are either internal or external to the AP’s organization. Whoever they are, this formula represents a concise, digestible, and above all practical means to increase the likelihood that you will be able to persuade them of the value of your analytical product. Features Includes insight questions to support class discussion Written in broadly non-mathematical terms, designed to be accessible to any level of student or practicing AP to read, understand, and implement the concepts Each section introduces the ideas through real-life case studies
Strategic Creativity
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Author : Robin Landa
language : en
Publisher: Routledge
Release Date : 2022-06-02
Strategic Creativity written by Robin Landa and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-02 with categories.
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative why throughout their organizations - and covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people's time. This book contains what a CEO, CMO, manager, business owner, or client didn't learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.
Study Guide To Marketing Analytics
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Author :
language : en
Publisher: YouGuide Ltd
Release Date : 2024-10-26
Study Guide To Marketing Analytics written by and has been published by YouGuide Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with categories.
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
A Practical Guide To Analytics For Governments
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Author : Marie Lowman
language : en
Publisher: John Wiley & Sons
Release Date : 2017-05-05
A Practical Guide To Analytics For Governments written by Marie Lowman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-05 with Business & Economics categories.
Analytics can make government work better—this book shows you how A Practical Guide to Analytics for Governments provides demonstrations of real-world analytics applications for legislators, policy-makers, and support staff at the federal, state, and local levels. Big data and analytics are transforming industries across the board, and government can reap many of those same benefits by applying analytics to processes and programs already in place. From healthcare delivery and child well-being, to crime and program fraud, analytics can—in fact, already does—transform the way government works. This book shows you how analytics can be implemented in your own milieu: What is the downstream impact of new legislation? How can we make programs more efficient? Is it possible to predict policy outcomes without analytics? How do I get started building analytics into my government organization? The answers are all here, with accessible explanations and useful advice from an expert in the field. Analytics allows you to mine your data to create a holistic picture of your constituents; this model helps you tailor programs, fine-tune legislation, and serve the populace more effectively. This book walks you through analytics as applied to government, and shows you how to reap Big data's benefits at whatever level necessary. Learn how analytics is already transforming government service delivery Delve into the digital healthcare revolution Use analytics to improve education, juvenile justice, and other child-focused areas Apply analytics to transportation, criminal justice, fraud, and much more Legislators and policy makers have plenty of great ideas—but how do they put those ideas into play? Analytics can play a crucial role in getting the job done well. A Practical Guide to Analytics for Governments provides advice, perspective, and real-world guidance for public servants everywhere.
Translation Sites
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Author : Sherry Simon
language : en
Publisher: Routledge
Release Date : 2019-06-26
Translation Sites written by Sherry Simon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-26 with Language Arts & Disciplines categories.
In Translation Sites, leading theorist Sherry Simon shows how the processes and effects of translation pervade contemporary life. This field guide is an invitation to explore hotels, markets, museums, checkpoints, gardens, bridges, towers and streets as sites of translation. These are spaces whose meanings are shaped by language traffic and by a clash of memories. Touching on a host of issues from migration to the future of Indigenous cultures, from the politics of architecture to contemporary metrolingualism, Translation Sites powerfully illuminates questions of public interest. Abundantly illustrated, the guidebook creates new connections between translation studies and memory studies, urban geography, architecture and history. This ground-breaking book is both an engaging read for a wide-ranging audience and an important text in broadening the scope of translation studies.
Hunger Mountain
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Author : David Hinton
language : en
Publisher: Shambhala Publications
Release Date : 2012-11-13
Hunger Mountain written by David Hinton and has been published by Shambhala Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-13 with Nature categories.
Come along with David Hinton on a series of walks through the wild beauty of Hunger Mountain, near his home in Vermont—excursions informed by the worldview he’s imbibed from his many years translating the classics of Chinese poetry and philosophy. His broad-ranging discussion offers insight on everything from the mountain landscape to the origins of consciousness and the Cosmos, from geology to Chinese landscape painting, from parenting to pictographic oracle-bone script, to a family chutney recipe. It’s a spiritual ecology that is profoundly ancient and at the same time resoundingly contemporary. Your view of the landscape—and of your place in it—may never be the same.
Five Frogs On A Log
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Author : Mark L Feldman
language : en
Publisher: John Wiley & Sons
Release Date : 2001
Five Frogs On A Log written by Mark L Feldman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Five Frogs on a Log offers readers an entertaining and no--nonsense field guide to the mergers and acquisitions jungle, packed with insight and instruction for executing corporate change and capturing shareholder value.
Storytelling With Data
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Author : Cole Nussbaumer Knaflic
language : en
Publisher: John Wiley & Sons
Release Date : 2015-10-09
Storytelling With Data written by Cole Nussbaumer Knaflic and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-09 with Mathematics categories.
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
A Field Guide To Usability Testing
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Author : Smashing Magazine
language : en
Publisher: Smashing Magazine
Release Date : 2012
A Field Guide To Usability Testing written by Smashing Magazine and has been published by Smashing Magazine this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with User interfaces (Computer systems) categories.
Testing both Usability and User Experience are vital for creating a successful website even more so if its an ecommerce website, a complex app, or any another complex website. Unlike interviews or focus groups (that attempt to get users to accurately self report their own behavior or preferences), a well designed user test measures actual performance. This eBook provides examples and links to other sources on the Web, focusing on issues of usability as well as testing methods. TABLE OF CONTENTS - The Ultimate Guide to A/B Testing - Multivariate Testing in Action - Five Simple Steps to Increase Conversion Rates - 15 Essential Checks Before Launching Your Website - Test Usability By Embracing Other Viewpoints - Multivariate Testing 101 - A Scientific Method of Optimizing Design - Comprehensive Review of Usability and User Experience Testing Tools
Marketing Analytics Practitioner S Guide The Volume 3 Digital Marketing
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Author : Ashok Charan
language : en
Publisher: World Scientific
Release Date : 2023-09-13
Marketing Analytics Practitioner S Guide The Volume 3 Digital Marketing written by Ashok Charan and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-13 with Business & Economics categories.
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume III is entirely dedicated to digital marketing. The first chapter, New Media, covers the impact of new media on the social, political and marketing landscape. It outlines the new rules and perspectives, leaving readers with a clear understanding of how they must adapt to succeed in the digital age.The Digital Marketing chapter covers a wide range of topics related to digital tools, techniques, processes, as well as the opportunities and challenges of digital marketing. A set of chapters on social media highlight best practices to adopt on each of the networks — Facebook, Twitter, Instagram, YouTube and LinkedIn.Search Engine Optimization (SEO) covers on-page and off-page optimization to increase inbound traffic and channel it through the digital marketing funnel. Web Analytics covers the processes that constitute a web analytics system and deals with the use of web analytics platforms such as Google Analytics to assess the effectiveness of digital marketing in attracting and converting prospects.Search Advertising covers advertising on search engines to draw prospects and lead them through the digital marketing funnel. It covers topics such as the Google auction, keyword strategies, and practices to improve the effectiveness of search advertising.The final chapter, Digital Execution, serves as a comprehensive guide to developing and executing digital marketing plans.