Fiere Comunicazione
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Fiere Comunicazione
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Author : Francesca Golfetto
language : it
Publisher: EGEA spa
Release Date : 2011-01-12T00:00:00+01:00
Fiere Comunicazione written by Francesca Golfetto and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-12T00:00:00+01:00 with Business & Economics categories.
Quali sono le differenze tra le fiere e gli altri strumenti di comunicazione? Come selezionare tra le numerose iniziative? Come valutare i risultati? Quali sono le logiche competitive e da che cosa dipende il successo delle manifestazioni? Perch le fiere sono molto sviluppate in alcune citt mentre altre ne sono totalmente prive? Le fiere, strumenti di comunicazione fondamentali per le imprese, soprattutto sui mercati business, richiedono coerenza di marketing e un approccio specialistico sia allŐespositore sia allŐorganizzatore. E sono anche in grado di alimentare un rapporto di scambio con il territorio ospitante, offrendo visibilit e ricadute economiche.
Il Ruolo Di Fiere E Mostre Nei Processi Di Comunicazione Aziendale
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Author :
language : it
Publisher:
Release Date : 1985
Il Ruolo Di Fiere E Mostre Nei Processi Di Comunicazione Aziendale written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with categories.
Exhibit Marketing And Trade Show Intelligence
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Author : Klaus Solberg Söilen
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-12
Exhibit Marketing And Trade Show Intelligence written by Klaus Solberg Söilen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-12 with Business & Economics categories.
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.
Lavorare In Stand Nelle Fiere
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Author : Tea Vergani
language : it
Publisher: FrancoAngeli
Release Date : 2007
Lavorare In Stand Nelle Fiere written by Tea Vergani and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Temporary Knowledge Ecologies
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Author : Harald Bathelt
language : en
Publisher: Edward Elgar Publishing
Release Date : 2015-05-29
Temporary Knowledge Ecologies written by Harald Bathelt and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-29 with Political Science categories.
Temporary Knowledge Ecologies investigates and theorizes the nature, rise and evolution of trade fair knowledge ecologies in the Asia-Pacific region. It provides a comprehensive overview of trade fairs in this key world region applying a comparative pe
Comunicare L Impresa
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Author : Tino Ferrari
language : it
Publisher: Clueb Edizioni
Release Date : 2014-05-30
Comunicare L Impresa written by Tino Ferrari and has been published by Clueb Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-30 with Business & Economics categories.
Ricordate quando qualcuno, con sofisticate tecniche seduttive, convinse l’amante TINO FERRARI a cogliere la mela proibita nel paradiso terrestre? La popolazione umana, allora, era composta da sole due persone. Il guru del marketing Philip Kotler non aveva ancora parlato di marketing mix, non c’erano istituti di indagine demoscopica e non ci si riempiva la bocca con parole come: media planning, strategic view, brand image, corporate communication, customer relationship management. Oggi, più che mai, la competizione di mercato richiede metodo, innovazione, originalità. Questo libro, con i suoi suggerimenti pratici e case studies, fornisce un concreto vademecum per la comunicazione d’impresa; presenta i nuovi percorsi della comunicazione polisensoriale (marketing olfattivo, armocromico, tattile, uditivo) ed emozionale (shopping experience/concept store ed esperienze d’avanguardia anche nella pubblica amministrazione); stimola la creatività individuale, non solo per migliorare la professionalità del comunicatore d’impresa e del manager, ma anche come crescita personale. Per questo motivo, l’ultimo capitolo è intitolato Per concludere... e per ricominciare”. L’autore, forte dell’esperienza aziendale, ha realizzato questo testo come strumento di formazione per professionisti in Scienze della Comunicazione ma anche per manager “curiosi” e ”curiosi stessi” come categoria–target. Infatti, se il rigore metodologico è alla base dei molti capitoli mirati ad un efficace utilizzo delle tecniche di comunicazione d’impresa, la curiosità e lo stimolo diventano il sale di altri capitoli centrati sulla ricerca di percorsi nuovi nel fare comunicazione.
Atlante Delle Grandi Esposizioni Universali Storia E Geografia Del Medium Espositivo
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Author : Luca Massidda
language : it
Publisher: FrancoAngeli
Release Date : 2012-01-10T00:00:00+01:00
Atlante Delle Grandi Esposizioni Universali Storia E Geografia Del Medium Espositivo written by Luca Massidda and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-10T00:00:00+01:00 with Business & Economics categories.
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Producing Experience In Marketplace Encounters
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Author : Eeva-Katri Ahola
language : en
Publisher:
Release Date : 2007
Producing Experience In Marketplace Encounters written by Eeva-Katri Ahola and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Consumer behavior categories.
Event Design
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Author : Ingo Schraut
language : de
Publisher: daab
Release Date : 2007
Event Design written by Ingo Schraut and has been published by daab this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Architecture categories.
The starting point of an event is usually the desire to create something remarkable for a special occasion. Different disciplines like architecture, light and sound are brought into continually new areas of experience, which makes every event an one-of-a-kind happening. Also the requirements for decor and furniture for such events rise and the creative potential is huge. Nowadays big companies improve their corporate identity by celebrating marketing events and parties. Those events have become a major aspect of business communication: they create customer loyalty and strengthen the "we-feeling" of the company's team. This book shows a selection of outstanding projects which can be perceived as a unified whole and have been consistently realized in their form and content. An index with contact information of the respective event agencies is enclosed.
Il Dettaglio Orafo Oggi
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Author : Ente Fiera (Vicenza)
language : it
Publisher:
Release Date : 1991
Il Dettaglio Orafo Oggi written by Ente Fiera (Vicenza) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.