Films That Sell
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Films That Sell
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Author : Patrick Vonderau
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-07-25
Films That Sell written by Patrick Vonderau and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-25 with Performing Arts categories.
While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.
Film Producing
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Author : Renee Harmon
language : en
Publisher: Samuel French , Incorporated
Release Date : 1988
Film Producing written by Renee Harmon and has been published by Samuel French , Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Performing Arts categories.
An overview of low-budget film production designed for first-time producers.
Marketing And Selling Your Film Around The World
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Author : John Durie
language : en
Publisher:
Release Date : 2000
Marketing And Selling Your Film Around The World written by John Durie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Performing Arts categories.
It includes essential information and advice on such subjects as securing a sales agent, providing agents and distributors with necessary promotional materials, working the film markets and festivals, and understanding the audience demographics and the industry business practices peculiar to specific territories."--BOOK JACKET.
Selling The Movie
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Author : Ian Haydn Smith
language : en
Publisher: White Lion Publishing
Release Date : 2018-09-06
Selling The Movie written by Ian Haydn Smith and has been published by White Lion Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-06 with Advertising categories.
"Selling the Movie takes us on a stunning visual journey through almost 150 years of movie history." - Daily Mail "An incredible illustrated history of the movie poster." - Hey U Guys Showcasing the best movie posters by the top designers in the field, this rich visual history of the film poster charts the evolution from the earliest days to the present, explaining how they were used to sell both films and the stars, and how they lured audiences to cinemas across the globe to make an industry. Understand how posters enhance the brand of a movie or a star, and how they represent the crossover between creatives with this stylish art book. With insights on movie genres, influential designers, Hollywood politics and the impact of typography, this visually stunning book reveals how a powerful advertising medium became an artform itself and changed the face of graphic design.
How To Write And Sell Film Stories
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Author : Frances Marion
language : en
Publisher:
Release Date : 1938
How To Write And Sell Film Stories written by Frances Marion and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1938 with Motion picture plays categories.
Selling Your Film
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Author : Eric Sherman
language : en
Publisher:
Release Date : 1999
Selling Your Film written by Eric Sherman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Performing Arts categories.
This revised edition, lays out in practical concise terms the landscape of the contemporary film marketplace, its pitfalls and practices. It offers workable strategies and solutions for both film and video makers. Included are detailed sections on: distribution and exhibition; a special video section covering both production and marketing; and an entirely new chapter on audience research. Eric Sherman is a widely-known author, teacher, and film maker.
How To Make And Sell Your Film Online And Survive The Hollywood Implosion While Doing It
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Author : Scott McMahon
language : en
Publisher:
Release Date : 2015-04-15
How To Make And Sell Your Film Online And Survive The Hollywood Implosion While Doing It written by Scott McMahon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-15 with Independent films categories.
Steven Spielberg has said, "There's going to be an implosion ... mega budget movies are going to go crashing into the ground ... and that's going to change the paradigm." If the Hollywood implosion does come to fruition ... then where do aspiring filmmakers go to make a living? This unique Survival Guide written by Scott McMahon, founder of FILM TROOPER, is designed to help the über independent filmmaker navigate the terrain of direct distribution and how best to sell a digital product online. There are a lot of books on how to make a movie and how to be part of the Hollywood machine; but this step-by-step guide will show you, the über independent filmmaker, how to bypass all of that and get to the heart of making and selling digital products (your film) directly to an online audience ... and survive the Hollywood implosion while doing it.
The Art Of Selling Movies
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Author : John McElwee
language : en
Publisher: GoodKnight Books
Release Date : 2017-02-20
The Art Of Selling Movies written by John McElwee and has been published by GoodKnight Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-20 with categories.
The Art of Selling Movies presents the first-ever look at 60 years of newspaper advertising for motion pictures great and small. These ads created by Hollywood and adapted by local and regional exhibitors motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct (especially sex) in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking to push just the right buttons.
Marketing To Moviegoers
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Author : Robert Marich
language : en
Publisher: SIU Press
Release Date : 2013-01-30
Marketing To Moviegoers written by Robert Marich and has been published by SIU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-30 with Performing Arts categories.
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.
The Complete Independent Movie Marketing Handbook
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Author : Mark Steven Bosko
language : en
Publisher:
Release Date : 2003
The Complete Independent Movie Marketing Handbook written by Mark Steven Bosko and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.