Finding Insight
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Finding Insight
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Author : Melinda Spaulding
language : en
Publisher: Morgan James Publishing
Release Date : 2024-06-04
Finding Insight written by Melinda Spaulding and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-04 with Business & Economics categories.
Finding Insight delves into the essential yet often misunderstood process of insight discovery. This valuable guide is for anyone seeking to comprehend the motivations behind human behavior. Unlike previous works which explored 'what' and 'why,' Finding Insights uniquely illuminates 'how,’ equipping people with the analytical tools and mindset necessary for unveiling and utilizing insights effectively. Employing personal narratives, practical examples, and interactive exercises, Finding Insights makes complex concepts accessible and engaging, all while adding a dash of humor. From marketers aiming to decode customer behavior, to coaches inspiring teams, journalists investigating subjects, politicians resonating with constituents, or simply individuals wishing to better understand those around them, Finding Insights caters to all. Its purpose is to enhance critical thinking skills and provide a new perspective on how we interpret and react to the world around us.
Insight
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Author : Frédéric Vallée-Tourangeau
language : en
Publisher: Routledge
Release Date : 2018-03-19
Insight written by Frédéric Vallée-Tourangeau and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-19 with Psychology categories.
Research on insight problem solving examines how new ideas are generated to solve problems that initially resist the application of prior knowledge or analogue solutions. In the laboratory, insight problems are designed to create an impasse; overcoming the impasse is sometimes accompanied by a distinctive phenomenological experience, the so-called Aha! moment. Insight: On the Origins of New Ideas presents research that captures these episodes of insight under laboratory conditions and informs models that account for their emergence. Descriptions and analyses of episodes of discovery both in and out of the laboratory are included to provide a general overview of insight. Featuring contributions from leading researchers, the volume debates the relative importance of intelligence and working memory, the development of an alternative interpretation of the problem based on deliberate analyses and heuristics, and unconscious inferences in the emergence of insight. These discussions generate new testable hypotheses to shed light on the cognitive processes underpinning insight, along with concrete methodological recommendations that, together, map a productive programme of future research. This book will be of interest to students and researchers of thinking and reasoning - specifically those interested in insight and creative problem solving.
The Brand Gym
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Author : David Taylor
language : en
Publisher: John Wiley & Sons
Release Date : 2010-04-09
The Brand Gym written by David Taylor and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-09 with Business & Economics categories.
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. 50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the "World's 50 most important marketing thinkers".
Women S Reproductive And Sexual Health
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Author : Kristina S. Brown
language : en
Publisher: Taylor & Francis
Release Date : 2025-03-18
Women S Reproductive And Sexual Health written by Kristina S. Brown and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-18 with Psychology categories.
This book offers a groundbreaking exploration of women's health through a feminist lens, challenging the status quo for both clinicians and medical providers, highlighting the critical need for a more inclusive and empathetic approach to clinical practice and mental health research. Addressing a spectrum of health concerns—from prevalent issues such as heart disease, cancer, and stroke as leading causes of death for women to conditions uniquely affecting biological women such as pregnancy, menopause, miscarriage, abortion, polycystic ovary syndrome and endometriosis—the chapters in this volume examine how these challenges intersect with gendered experiences. It critically assesses the gaps in current healthcare practices, including the often-overlooked impact on couples and families, and exposes the disparities faced by transgender women, non-binary, and gender non-conforming individuals. By incorporating the latest literature and research on reproductive and sexual health, this volume challenges traditional paradigms and gives voice to experiences that are often silenced. This book will serve as a crucial resource for students, clinicians, researchers, and advocates committed to advancing women's health through a more equitable and intersectional framework. The chapters in this book were originally published in the Journal of Feminist Family Therapy.
Research Alive
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Author : Arne Carlsen
language : en
Publisher: Copenhagen Business School Press DK
Release Date : 2011
Research Alive written by Arne Carlsen and has been published by Copenhagen Business School Press DK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
What makes qualitative research really worth doing? When do people feel most alive and energized in their research? This book offers insights into doing qualitative research by focusing on the specific moments that are experienced as generative. The focus on these generative moments illuminates what is life-giving, transformative, and expansive, both with regards to the imagination of ideas and the development of scholars in the process of doing research. The book offers a unique array of 40 stories, from both new and established scholars, covering the full arc of the research process, from the conception of the initial idea to publication and other forms of interaction with users of research. These personal, back-stage accounts provide readers with insights about the everyday micro-moments that compose the doing of qualitative research, which are typically invisible and not discussed, yet are the wellsprings of motivation and insight that sustain and inspire qualitative researchers. Readers will gain critical new understanding about research practice and will acquire important perspectives that are an inherent part of becoming a research scholar.
Early Buddhist Theory Of Knowledge
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Author : K N Jayatilleke
language : en
Publisher: Routledge
Release Date : 2013-10-16
Early Buddhist Theory Of Knowledge written by K N Jayatilleke and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-16 with Religion categories.
The author of this volume, an accomplished philologist, historian and philosopher, analyzes the relevant earlier and later texts and traces the epistemological foundations of Pali canonical thought from the Vedic period onwards. Originally published in 1963, it sheds new light on later developments and elucidates from the Indian point of view some of the basic problems of the conflict between metaphysics and logical and linguistic analysis.
The Psychology Of Creative Writing
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Author : Scott Barry Kaufman
language : en
Publisher: Cambridge University Press
Release Date : 2009-06-29
The Psychology Of Creative Writing written by Scott Barry Kaufman and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-29 with Education categories.
The Psychology of Creative Writing takes a scholarly, psychological look at multiple aspects of creative writing, including the creative writer as a person, the text itself, the creative process, the writer's development, the link between creative writing and mental illness, the personality traits of comedy and screen writers, and how to teach creative writing. This book will appeal to psychologists interested in creativity, writers who want to understand more about the magic behind their talents, and educated laypeople who enjoy reading, writing, or both. From scholars to bloggers to artists, The Psychology of Creative Writing has something for everyone.
Handbook Of Intuition Research As Practice
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Author : Marta Sinclair
language : en
Publisher: Edward Elgar Publishing
Release Date : 2020-07-31
Handbook Of Intuition Research As Practice written by Marta Sinclair and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-31 with Business & Economics categories.
How can intuition research inform practice? As the use of intuition in business has become more widely accepted, companies struggle to understand how to use this additional resource efficiently, while corporate trainers and university educators lack tools to develop it as a skill. This truly international Handbook provides relevant answers in a concise, digestible format using real-life examples and new research.
101 Design Methods
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Author : Vijay Kumar
language : en
Publisher: John Wiley & Sons
Release Date : 2012-10-09
101 Design Methods written by Vijay Kumar and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-09 with Design categories.
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
The Handbook Of Creativity Innovation In Business
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Author : Rouxelle de Villiers
language : en
Publisher: Springer Nature
Release Date : 2022-08-04
The Handbook Of Creativity Innovation In Business written by Rouxelle de Villiers and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-04 with Business & Economics categories.
This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice. This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly.