Firms In The Fashion Industry
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Firms In The Fashion Industry
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Author : Laura Rienda
language : en
Publisher: Springer Nature
Release Date : 2021-10-04
Firms In The Fashion Industry written by Laura Rienda and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-04 with Business & Economics categories.
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.
Inside The Fashion Business
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Author : Jeannette A. Jarnow
language : en
Publisher: Prentice Hall
Release Date : 1997
Inside The Fashion Business written by Jeannette A. Jarnow and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
This long-time best seller is the most comprehensive fashion industry textbook available today. * NEW - Provides a new introductory chapter focusing on major trends transforming every segment of the industry, from manufacturing to retailing. * NEW - Introduces a new chapter on the consumer, covering consumers impact on the fashion industry, changing consumer demographics and new approaches to serve todays consumer. * NEW - Examines how technology has transformed every facet of the industry, from product development to delivery. * NEW - Emphasizes globalization of the industry for manufacturers and marketers. * NEW - Provides completely revised resource listings, including national and international trade associations, publications and literary sources. * NEW - Increased efforts to include gender, ethnic, and global diversity in discussion, examples, and figures. * NEW - Integrates new examples throughout the text. * Examines the various segments of the fashion industry within the unifying context of the total fashion pipeline, revealing both the individual functions and interrelationships between segments. * Emphasizes the industry from a bottom-line business perspective, highlight
Inside The Fashion Business
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Author : Kitty G. Dickerson
language : en
Publisher: Pearson Education India
Release Date : 2004-09
Inside The Fashion Business written by Kitty G. Dickerson and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09 with Fashion design categories.
Designing Clothes
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Author : Veronica Manlow
language : en
Publisher: Routledge
Release Date : 2018-05-04
Designing Clothes written by Veronica Manlow and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-04 with Social Science categories.
Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow considers the broader signifi cance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed. To get a true insider's perspective, she became an intern at fashion giant Tommy Hilfi ger. Th ere, she observed and recorded how a business's culture is built on a brand that is linked to the charisma and style of its leader. Fashion firms are not just in the business of selling clothing along with a variety of sidelines. Th ese companies must also sell a larger concept around which people can identify and distinguish themselves from others. Manlow defi nes the four main tasks of a fashion fi rm as creation of an image, translation of that image into a product, presentation of the product, and selling the product. Each of these processes is interrelated and each requires the eff orts of a variety of specialists, who are often in distant locations. Manlow shows how the design and presentation of fashion is infl uenced by changes in society, both cultural and economic. Information about past sales and reception of items, as well as projective research informs design, manufacturing, sales, distribution, and marketing decisions. Manlow offers a comprehensive view of the ways in which creative decisions are made, leading up to the creation of actual styles. She helps to defi ne the contribution fashion fi rms make in upholding, challenging, or redefi ning the social order. Readers will fi nd this a fascinating examination of an industry that is quite visible, but little understood.
Inside The Fashion Business
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Author : Jeannette A. Jarnow
language : en
Publisher: MacMillan Publishing Company
Release Date : 1991
Inside The Fashion Business written by Jeannette A. Jarnow and has been published by MacMillan Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Internationalization Of Luxury Fashion Firms
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Author : Andrea Runfola
language : en
Publisher: Springer Nature
Release Date : 2021-12-08
Internationalization Of Luxury Fashion Firms written by Andrea Runfola and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-08 with Business & Economics categories.
Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the internationalization of luxury fashion companies and the relationship between internationalization and business models, with a focus on small and medium-sized enterprises (SMEs) and the specific challenges they face. The book proposes cases of Italian SMEs, being Italy a country that is globally recognized as a key player in the luxury fashion industry. Specifically, the authors link internationalization with business models and discuss the business model of luxury fashion SMEs, characterized by "genetic internationalization". Finally, the authors address the main theoretical and managerial implications emerging from their empirical research and discuss the applicability of this model to luxury companies in general. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.
Unpacking The Fashion Industry
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Author : Annie Phizacklea
language : en
Publisher: Taylor & Francis
Release Date : 2023-01-20
Unpacking The Fashion Industry written by Annie Phizacklea and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-20 with Social Science categories.
First Published in 1990 Unpacking the Fashion Industry spotlights a side of the industry the consumer never sees. What is the fashion clothing industry really like? What lies behind the glamour of the cat-walks and the glossy magazines? Annie Phizacklea focuses on the small firm sector of fashionwear production, based predominantly on ethnic entrepreneurship and cheap female labour and analyses the complex interaction of gender, class and racism in this sector of the industry. This book is a must read for scholars and researchers of sociology, gender studies and social anthropology.
Successful Business Models In The Fashion Retail Industry
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Author : Nadine Pahl
language : en
Publisher: GRIN Verlag
Release Date : 2009-04
Successful Business Models In The Fashion Retail Industry written by Nadine Pahl and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04 with Clothing trade categories.
Research Paper (undergraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Berlin, course: Strategic Management, language: English, abstract: In the increasingly competitive and changing fashion retail market the two European fashion retailers Hennes & Mauritz (H&M) and ZARA have explored the market possibilities in different ways: Both companies have chosen unique and very opposite business models and growth strategies which had enabled them to expand quickly and successfully beyond its own borders. Whereas H&M focuses on outsourcing production, ZARA relies on controlling every step of the value chain. Whereas H&M follows an aggressive marketing and PR strategy, ZARA does virtually no advertising. But both companies known for their "fast fashion" dress fashionable people around the globe and compete for the title of the largest clothing retailer in Europe in a league of their own. Thus, two main questions arise: What makes both companies so successful and what are the fundamental differences and similarities in their business models? The following assignments starts with presenting the background and development of both companies and giving a short overview about the clothing retail industry. Chapter two explores the business models of H&M and ZARA in terms of the whole value chain. Based chapter two, the assignment ends with summarizing both business strategies to provide a reasonable answer to the key question: If you would have 100 euro to invest, in which company would you invest in: H&M or ZARA?
Fashion Entrepreneurship
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Author : Neri Karra
language : en
Publisher: Routledge
Release Date : 2021-11-28
Fashion Entrepreneurship written by Neri Karra and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-28 with Business & Economics categories.
Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries.
The A To Z Of The Fashion Industry
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Author : Francesca Sterlacci
language : en
Publisher: Rowman & Littlefield
Release Date : 2009-09-28
The A To Z Of The Fashion Industry written by Francesca Sterlacci and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-28 with Clothing and dress categories.
The history of clothing begins with the origin of man, and fashionable dress can be traced as far back as 25,000 years ago. Recent scientific explorations have uncovered graves in northern Russia with skeletons covered in beads made of mammoth ivory that once adorned clothing made of animal skin. The Ancient Egyptians, Greeks, and Romans each made major contributions to fashion's legacy from their textile innovations, unique clothing designs and their early use of accessories, cosmetics, and jewelry. During the Middle Ages, "fashion trends" emerged as trade and commerce thrived allowing the merchant class to afford to emulate the fashions worn by royals. However, it is widely believed that fashion didn't became an industry until the industrial and commercial revolution during the latter part of the 18th century. Since then, the industry has grown exponentially. Today, fashion is one of the biggest businesses in the world, with hundreds of billions of dollars in turnover and employing tens of millions of workers. It is both a profession, an industry, and in the eyes of many, an art. The A to Z of the Fashion Industry examines the origins and history of this billion-dollar industry. This is done through a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations.