Flexible Systems For Visual Identities
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Flexible Systems For Visual Identities
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Author :
language : en
Publisher:
Release Date : 2018
Flexible Systems For Visual Identities written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Learn how to create a flexible visual identity system that can communicate a brand at any size, in any format.
Flexible Systems For Visual Identities
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Author : Von Glitschka
language : en
Publisher:
Release Date : 2018
Flexible Systems For Visual Identities written by Von Glitschka and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Identity Designed
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Author : David Airey
language : en
Publisher: Rockport Publishers
Release Date : 2019-01-01
Identity Designed written by David Airey and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Design categories.
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Caps Lock
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Author : Ruben Pater
language : en
Publisher:
Release Date : 2021
Caps Lock written by Ruben Pater and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Capitalism categories.
Capitalism could not exist without the coins, banknotes, documents, information graphics, interfaces, branding, and advertisements made by graphic designers. Even anti-consumerist strategies such as social design and speculative design are appropriated to serve economic growth. It seems design is locked in a cycle of exploitation and extraction, furthering inequality and environmental collapse. CAPS LOCK uses clear language and visual examples to show how graphic design and capitalism are inextricably linked. The book features designed objects and also examines how the study, work, and professional practice of designers support the market economy. Six radical design cooperatives are featured that resist capitalist thinking in their own way, hoping to inspire a more socially aware graphic design.
Perspectives On Design And Digital Communication
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Author : Nuno Martins
language : en
Publisher: Springer Nature
Release Date : 2020-07-09
Perspectives On Design And Digital Communication written by Nuno Martins and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-09 with Architecture categories.
This book shares new research findings and practical lessons learned that will foster advances in digital design, communication design, web, multimedia and motion design, graphic design and branding, and other related areas. It gathers the best papers presented at the 3rd International Conference on Digital Design and Communication, DIGICOM 2019, held on November 15–16, 2019, in Barcelos, Portugal. The respective contributions highlight new theoretical perspectives and practical research directions in design and communication, aimed at promoting their use in a global, digital world. The book offers a timely guide and a source of inspiration for designers of all kinds (Graphic, Digital, Web, UI & UX Design and Social Media), for researchers, advertisers, artists, entrepreneurs, and brand or corporate communication managers, and for teachers and advanced students.
Aesthetic Flexibility
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Author : Torbjörn Andersson
language : en
Publisher: Linköping University Electronic Press
Release Date : 2021-03-09
Aesthetic Flexibility written by Torbjörn Andersson and has been published by Linköping University Electronic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-09 with categories.
Competition among companies that produce complex or large product portfolios has created a need to use modularity strategies not only to flexibly manage technical complexity in a cost-effective manner but also to produce visually appealing products. This research aims to understand how the visual appearance of products is affected by modular product development strategies and creates coherent product brands. Thus, this study examines the intersection of design aesthetics, product portfolio management, product brand management, and design management. Specifically, this study aims to understand how such strategies constrain and generate possibilities when the industrial design process concerns itself with visual appearance. The main research approach has been qualitative multi-case methodology (Miles et al, 2014; Eisenhardt, 1989) and design theory building (Chakrabarti and Blessing, 2016) that collects data through interviews, experimentation, and theoretical studies based on findings in the literature. Sixteen face-to-face interviews were conducted with design vice presidents, senior designers, and senior design engineers at five Swedish manufacturers from the automotive, MedTech, consumer goods, commercial vehicles, and materials handling industries. This approach has resulted in the description of three theoretical models and a design method, product gist, for investigating prototypicality in a product category. Aesthetic flexibility reflects the requirement that under certain circumstances an industrial designer has to plan for future (as yet unknown) changes in a design. Each of the three theoretical models has a different focus: one model describes three ways manufacturing companies organise a strategic in-house design function; one model describes how design decisions are made on a general level through an intuitive and knowledge-based judgment process; and one model describes the strategies a manager needs to consider when developing an existing product portfolio and how the strategies influence industrial design practice. Understanding visual flexibility serves as a starting point for further investigations of how development strategies affect visual product design. This understanding provides industrial designers insight into how they can develop product systems that share design components across product lines to promote brand identity. The findings of this work illustrate and explain a complex and multi-facetted design phenomenon that many designers manage more or less intuitively today; therefore, this study advances the understanding of the field for academics, teachers, and professional designers.
Designing Brand Identity
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Author : Alina Wheeler
language : en
Publisher: Severn House Paperbacks
Release Date : 2012
Designing Brand Identity written by Alina Wheeler and has been published by Severn House Paperbacks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
Perspectives On Design And Digital Communication V
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Author : Daniel Brandão
language : en
Publisher: Springer Nature
Release Date : 2024-12-26
Perspectives On Design And Digital Communication V written by Daniel Brandão and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-26 with Design categories.
This book gathers new empirical findings fostering advances in the areas of digital and communication design, web, multimedia and motion design, graphic design, branding, and related ones. It includes original contributions by authoritative authors based on the best papers presented at the 7th International Conference on Digital Design and Communication, Digicom 2023, together with some invited chapters written by leading international researchers. They report on innovative design strategies supporting communication in a global, digital world, and addressing, at the same time, key individual and societal needs. This book is intended to offer a timely snapshot of technologies, trends and challenges in the area of design, communication and branding, and a bridge connecting researchers and professionals of different disciplines, such as graphic design, digital communication, corporate, UI Design and UX design.
Creating A Brand Identity
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Author : Catharine Slade
language : en
Publisher:
Release Date : 2016
Creating A Brand Identity written by Catharine Slade and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Advertising categories.
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
Logo Design Workbook
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Author : Sean Adams
language : en
Publisher:
Release Date : 2004
Logo Design Workbook written by Sean Adams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Art categories.
"The second portion of the book is composed of in-depth case studies on logos designed for a variety of industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results. AdamsMorioka has created a powerful workbook that provides designers of all levels with all the tools they need to create logos that will succeed for their clients year after year."--BOOK JACKET.