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Author by : Christian Gondek Languange Used : en Release Date : 2011 Publisher by : GRIN Verlag ISBN : 9783640884032 File Size : 44,5 Mb Total Download : 805
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Essen, language: English, comment: This publication includes Part I (page 1 - 20) and Part II (page 21 - 43)., abstract: This paper contains 2 Marketing Assignments evaluated with an excellent grade and written in 2011 for a MBA course at the FOM in Germany. It demonstrates how to easily apply a Marketing Analysis exemplified by a consumer product. Moreover, it contains a Market Analysis, Marketing Objectives and