Foundations Of Consumer Behavior
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Foundations Of Consumer Behavior
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Author : Richard P. Bagozzi
language : en
Publisher: Springer Nature
Release Date : 2025-08-17
Foundations Of Consumer Behavior written by Richard P. Bagozzi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-17 with Business & Economics categories.
This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, affinity, and animosity. The authors argue that consumer behavior often attempts to derive and apply basic knowledge that applies in various senses to all or nearly all cultures, but at the same time must be qualified by introducing specific aspects of cultures to improve the fit and predictions of general theory. This means introducing in existing theories moderating variables and processes that condition the explanations and forecasts that theory makes with cultural knowledge as needed, as well as at times attempting to derive theories that infuse cultural within the basic psychological and social processes that constitute consumer behavior. Moreover, the text investigates howconsumers learn about and adopt new technologies as well as the role of social media and AI in consumer behavior. Bridging consumer behavior and management topics with strategic insights, this work will be of great interest to students and scholars alike who are interested in the role of culture in consumer behavior.
Consumer Behaviour Analysis The Behavioural Basis Of Consumer Choice
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Author : Gordon R. Foxall
language : en
Publisher: Taylor & Francis
Release Date : 2002
Consumer Behaviour Analysis The Behavioural Basis Of Consumer Choice written by Gordon R. Foxall and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Behavioral Science Foundations Of Consumer Behavior
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Author : Joel Benjamin Cohen
language : en
Publisher:
Release Date : 1972
Behavioral Science Foundations Of Consumer Behavior written by Joel Benjamin Cohen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Business & Economics categories.
Consumer Behavior Conceptual Foundations
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Author : Joe Kent Kerby
language : en
Publisher:
Release Date : 1975
Consumer Behavior Conceptual Foundations written by Joe Kent Kerby and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Attitude (Psychology). categories.
Psychological Foundations Of Marketing
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Author : Allan Kimmel
language : en
Publisher: Routledge
Release Date : 2018-01-12
Psychological Foundations Of Marketing written by Allan Kimmel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-12 with Business & Economics categories.
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.
Psychological Foundations Of Consumer Behavior
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Author : Jacob Jacoby
language : en
Publisher:
Release Date : 1980
Psychological Foundations Of Consumer Behavior written by Jacob Jacoby and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Consumers categories.
Marketing Strategy Management
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Author : Diane M. Phillips
language : en
Publisher: SAGE
Release Date : 2023-02-16
Marketing Strategy Management written by Diane M. Phillips and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-16 with Business & Economics categories.
Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, University of St. Gallen, Switzerland.
The Foundations Of Behavioral Economic Analysis
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Author : Sanjit Dhami
language : en
Publisher: Oxford University Press
Release Date : 2020-07-15
The Foundations Of Behavioral Economic Analysis written by Sanjit Dhami and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-15 with Business & Economics categories.
This seventh volume of The Foundations of Behavioral Economic Analysis covers a range of topics in behavioral economics. It is an essential guide for advanced undergraduate and postgraduate students seeking a concise and focused text that explores the key areas of emotions in economics, behavioral welfare economics, and neuroeconomics. This updated extract from Dhami's leading textbook allows the reader to pursue subsections of this vast and rapidly growing field and to tailor their reading to their specific interests in behavioral economics.
Foundations Of Marketing Theory
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Author : Shelby D. Hunt
language : en
Publisher: M.E. Sharpe
Release Date : 2002
Foundations Of Marketing Theory written by Shelby D. Hunt and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
The Foundations Of Behavioral Economic Analysis
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Author : Sanjit S. Dhami
language : en
Publisher: Oxford University Press
Release Date : 2016
The Foundations Of Behavioral Economic Analysis written by Sanjit S. Dhami and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.
It considers the evidence against the exponential discounted utility model and describes several behavioral models such as hyperbolic discounting, attribute based models and the reference time theory. Part IV describes the evidence on classical game theory and considers several models of behavioral game theory, including level-k and cognitive hierarchy models, quantal response equilibrium, and psychological game theory. Part V considers behavioral models of learning that include evolutionary game theory, classical models of learning, experience weighted attraction model, learning direction theory, and stochastic social dynamics. Part VI studies the role of emotions; among other topics it considers projection bias, temptation preferences, happiness economics, and interaction between emotions and cognition. Part VII considers bounded rationality. The three main topics considered are judgment heuristics and biases, mental accounting, and behavioral finance.