Founders Of American Industrial Design
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Founders Of American Industrial Design
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Author : Carroll Gantz
language : en
Publisher: McFarland
Release Date : 2014-07-03
Founders Of American Industrial Design written by Carroll Gantz and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-03 with Art categories.
As the Great Depression started in 1929, several dozen creative individuals from a variety of artistic fields, including theatre, advertising, graphics, fashion and furniture design, pioneered a new profession. Responding to unprecedented public and industry demand for new styles, these artists entered the industrial world during what was called the "Machine Age," to introduce "modern design" to the external appearance and form of mass-produced, functional, mechanical consumer products formerly not considered art. The popular designs by these "machine designers" increased sales and profits dramatically for manufacturers, which helped the economy to recover; established a new profession, industrial design; and within a decade, changed American products from mechanical monstrosities into sleek, modern forms expressive of the future. This book is about those industrial designers and how they founded, developed, educated and organized today's profession of more than 50,000 practitioners.
Twentieth Century Limited
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Author : Jeffrey L. Meikle
language : en
Publisher:
Release Date : 1979-11-01
Twentieth Century Limited written by Jeffrey L. Meikle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979-11-01 with History categories.
A fresh & insightful view of a period in American art & design that has been given little due & even less analytical thought. In the 30s, when industrial design emerged as an American profession, its founders hoped to create a coherent environment for what they self-consciously referred to as "the machine age." They aimed to renew the marriage of art & industry. Chapters: a consumer society & its discontents; machine aesthetics; the new industrial designers; selling industrial design; industrialized design; everything from a match to a city; the practical ultimate; from depression to expression; & a microcosm of the machine-age world. B&W photos.
American Design Ethic
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Author : Arthur J. Pulos
language : en
Publisher: Mit Press
Release Date : 1986
American Design Ethic written by Arthur J. Pulos and has been published by Mit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Architecture categories.
Describes the development of the design of manufactured goods and examines the interaction between the American culture and industrial design
American Design Ethic
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Author : Arthur J. Pulos
language : en
Publisher: Mit Press
Release Date : 1986
American Design Ethic written by Arthur J. Pulos and has been published by Mit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Architecture categories.
Describes the development of the design of manufactured goods and examines the interaction between the American culture and industrial design
The American Design Adventure 1940 1975
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Author : Arthur J. Pulos
language : en
Publisher: MIT Press
Release Date : 1988
The American Design Adventure 1940 1975 written by Arthur J. Pulos and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Architecture categories.
The American Design Adventurecontinues the fascinating and detailed examination of industrial design begun by Arthur Pulos in American Design Ethic. The first volume discussed and illustrated the objects and artifacts, the major designers and schools of design from Colonial times to the 1940s. This second splendidly illustrated volume carries the story into the heroic era of American industrial design, from the 1940s to the 1970s. These were the decades of American industrial design's dominance, when special exhibitions and world fairs made design a subject of national pride. Big business realized the influence that trademarks, packaging, and corporate identity programs could have on their bottom line, and the world of fashion created a consumer demand for name brands and well designed products. Industrial design flourished under the capable hands of Raymond Loewy and Charles Eames, while corporations like IBM, RCA, Herman Miller, and Knoll were sponsors of the great American design adventure. The extraordinary collection of illustrations that Pulos has assembled documents all of these important design trends while evoking the nostalgia of the 50s and 60s when Pop and Rock held sway. Pulos probes all aspects of industrial designers and their work - in education and private corporations, in professional organizations and governmental agencies. He also covers prefabricated housing, graphics, manufactured products from the exotic to the pragmatic, and public systems from the sociopolitical to the economic.
Twentieth Century Limited
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Author : Jeffrey Meikle
language : en
Publisher: Temple University Press
Release Date : 2001
Twentieth Century Limited written by Jeffrey Meikle and has been published by Temple University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Design categories.
In the late 1920's "streamlined" became the term businessmen used to describe new models that were easier to produce as well as those that met with less sales resistance than older products. Illustrating this concept with streamlined objects from soup cans to the Chrysler building, Jeffrey Meikle's classic book, Twentieth Century Limited, celebrates the birth of the industrial design profession from 1925-1939. This second edition includes a new preface and improved photographic reproduction. Commercial artists who answered the call of business -- Walter Dorwin Teague, Norman Bel Geddes, Henry Dreyfuss, and Raymond Loewy the best known among them -- were pioneers who envisioned a coherent machine-age environment in which life would be clean, efficient, and harmonious. Working with new materials -- chrome, stainless steel, Bakelite plastic -- they created a streamlined expressionist style which reflected the desire of the Depression-era public for a frictionless, static society. Appliances such as Loewy's Coldspot refrigerator "set a new standard" (according to the advertisements), and its usefulness extended to the way it improved the middle-class consumer's taste for sleek new products. Profusely illustrated with 150 photographs, Twentieth Century Limited pays tribute to the industrial designers and the way they transformed American culture; a generation after its initial publication, this book remains the best introduction to the subject. The new edition will fascinate anyone interested in art, architecture, technology, and American culture of the 1930's.
Raymond Loewy Pionier Des Amerikanischen Industriedesigns
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Author : Raymond Loewy
language : en
Publisher: Prestel Publishing
Release Date : 1990
Raymond Loewy Pionier Des Amerikanischen Industriedesigns written by Raymond Loewy and has been published by Prestel Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Technology & Engineering categories.
Critical essays, with illustrations, of many of the artist's designs.
The Industrialization Of Design
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Author : Carroll Gantz
language : en
Publisher: McFarland
Release Date : 2010-11-24
The Industrialization Of Design written by Carroll Gantz and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-24 with Art categories.
Industrial design is a fundamental component of the consumer experience. Almost every commercial product encountered in our day-to-day lives, from toasters to toothbrushes, has been designed with our taste, our desires and our lifestyles in mind. This book traces the history of industrial design, beginning with the eighteenth-century. It identifies the major figures, organizations, styles and events of the profession, looking particularly at the refinement of industrial design by twentieth-century European artists and the congruence of American design and industry during and immediately after the Great Depression.
A History Of Industrial Design
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Author : Edward Lucie-Smith
language : en
Publisher: Van Nostrand Reinhold Company
Release Date : 1983
A History Of Industrial Design written by Edward Lucie-Smith and has been published by Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Technology & Engineering categories.
"In the first part of this book Edward Lucie-Smith traces the history of design from its precursors in the ancient and medieval world to the Werkbund and Bauhaus, at which point industrial design can be said to have become aware of itself. The second part is a sequence of case histories which examine the evolution of design i such fields as transportation, furniture, kitchenware, communication, office equipment and packaging. The author highlights the changing role of the designer and the way in which designs have satisfied or failed to satisfy the various needs of consumer, producer, advertiser, or society."--Jacket.
Streamliner
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Author : John Wall
language : en
Publisher: JHU Press
Release Date : 2018-08-15
Streamliner written by John Wall and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-15 with Biography & Autobiography categories.
The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.