Free Prize Inside
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Free Prize Inside
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Author : Seth Godin
language : en
Publisher: Penguin UK
Release Date : 2006-03-02
Free Prize Inside written by Seth Godin and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-02 with Business & Economics categories.
Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.
Free Prize Inside
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Author : Seth Godin
language : en
Publisher: National Geographic Books
Release Date : 2007-04-24
Free Prize Inside written by Seth Godin and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-24 with Business & Economics categories.
How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes: • The Tupperware party, which turned buying plastic bowls into a social event • Flintstones vitamins, which turned a serious product into something fun • The free change-counting machine at every Commerce Bank branch • The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.
Free Prize Inside
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Author : Seth Godin
language : en
Publisher:
Release Date : 2004
Free Prize Inside written by Seth Godin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Poke The Box
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Author : Seth Godin
language : en
Publisher: Penguin UK
Release Date : 2015-09-15
Poke The Box written by Seth Godin and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-15 with Business & Economics categories.
Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackaged If you are happy being just a dreamer, perhaps you don't need this book. If you're enjoying the status quo, don't even consider reading this book. If you are content waiting for success to find you, please put this book down and go find something else to read. Why has Poke the Box become a cult classic? Because it's a book that dares readers to do something they're afraid of. It could be what you need, too. 'Like the man who produced it, Poke the Box is inspired and inspiring' Daniel H. Pink 'A one-two punch! Half kick in the ass, half cheerleading encouragement' Steven Pressfield, author of The War of Art
A Prize Inside
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Author : Anastasia Suen
language : en
Publisher: Robot and Rico
Release Date : 2020-03-05
A Prize Inside written by Anastasia Suen and has been published by Robot and Rico this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-05 with Children's stories categories.
Small Is The New Big
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Author : Seth Godin
language : en
Publisher: Penguin UK
Release Date : 2007-06-28
Small Is The New Big written by Seth Godin and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-28 with Business & Economics categories.
This compilation of the author's blog writings and magazine columns guides readers through his new marketing world with well-turned phrases and more developed pieces.
Free Lunch
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Author : David Cay Johnston
language : en
Publisher: Penguin
Release Date : 2007-12-27
Free Lunch written by David Cay Johnston and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-27 with Business & Economics categories.
The bestselling author of Perfectly Legal returns with a powerful new exposé How does a strong and growing economy lend itself to job uncertainty, debt, bankruptcy, and economic fear for a vast number of Americans? Free Lunch provides answers to this great economic mystery of our time, revealing how today's government policies and spending reach deep into the wallets of the many for the benefit of the wealthy few. Johnston cuts through the official version of events and shows how, under the guise of deregulation, a whole new set of regulations quietly went into effect-- regulations that thwart competition, depress wages, and reward misconduct. From how George W. Bush got rich off a tax increase to a $100 million taxpayer gift to Warren Buffett, Johnston puts a face on all of the dirty little tricks that business and government pull. A lot of people appear to be getting free lunches, but of course there's no such thing as a free lunch, and someone (you, the taxpayer) is picking up the bill. Johnston's many revelations include: How we ended up with the most expensive yet inefficient health-care system in the world How homeowners title insurance became a costly, deceitful, yet almost invisible oligopoly How our government gives hidden subsidies for posh golf courses How Paris Hilton's grandfather schemed to retake the family fortune from a charity for poor children How the Yankees and Mets owners will collect more than $1.3 billion in public funds In these instances and many more, Free Lunch shows how the lobbyists and lawyers representing the most powerful 0.1 percent of Americans manipulated our government at the expense of the other 99.9 percent. With his extraordinary reporting, vivid stories, and sharp analysis, Johnston reveals the forces that shape our everyday economic lives and shows us how we can finally make things better.
The 10 Trillion Prize
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Author : Michael J. Silverstein
language : en
Publisher: Harvard Business Press
Release Date : 2012-09-11
The 10 Trillion Prize written by Michael J. Silverstein and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-11 with Business & Economics categories.
Meet your new global consumer You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: • There will be nearly one billion middle-class consumers in China and India within the next ten years? • More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? • By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? • The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. This book explains who these consumers are—what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they’re looking for. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers—both urban and rural, and across all income levels—positioning your company to win as the next wave of global affluence reaches the marketplace.
The World S Most Prestigious Prize
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Author : Geir Lundestad
language : en
Publisher: Oxford University Press
Release Date : 2019-09-12
The World S Most Prestigious Prize written by Geir Lundestad and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-12 with History categories.
The World's Most Prestigious Prize: The Inside Story of the Nobel Peace Prize is a fascinating, insider account of the Nobel peace prize. Drawing on unprecedented access to the Norwegian Nobel Institute's vast archive, it offers a gripping account of the founding of the prize, as well as its highs and lows, triumphs and disasters, over the last one-hundred-and-twenty years. But more than that, the book also draws on the author's unique insight during his twenty-five years as Director of the Norwegian Nobel Institute and Secretary of the Norwegian Nobel Committee. It reveals the real story of all the laureates of that period - some of them among the most controversial in the history of the prize (Gorbachev, Arafat, Peres and Rabin, Mandela and De Klerk, Obama, and Liu Xiaobo) - and exactly why they came to receive the prize. Despite all that has been written about the Nobel Peace Prize, this is the first-ever account written by a prominent insider in the Nobel system.
Free
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Author : Chris Anderson
language : en
Publisher: Random House
Release Date : 2010-12-15
Free written by Chris Anderson and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-15 with Business & Economics categories.
What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.