From Global To Metanational
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From Global To Metanational
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Author : Yves L. Doz
language : en
Publisher: Harvard Business Press
Release Date : 2001
From Global To Metanational written by Yves L. Doz and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
For all interested in what it means to "go global," Doz (global technology and innovation) and his colleagues at INSEAD distinguish metanational from multinational companies and discuss how such companies (e.g., Nokia) innovate by effectively tapping globally dispersed knowledge about technology and consumer trends. They specify capabilities that this new breed of business needs to build and knowledge prospecting strategies. Annotation copyrighted by Book News, Inc., Portland, OR
Global Future
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Author : Arnoud DeMeyer
language : en
Publisher:
Release Date : 2005-05-09
Global Future written by Arnoud DeMeyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-09 with Business & Economics categories.
Look at any list of truly global companies— those with integrated management and operations across multiple borders—and one notes that Asian companies are sorely underrepresented. Notwithstanding the early internationalization successes of Japanese and Korean conglomerates and the more recent international forays by Chinese companies, one must recognize that much of the promise of Asian multinationals leading a “Pacific century” has yet to be realized. Global Future: The Next Challenge of Asian Business is a direct response to growing ambitions of Asian companies to go global and the rising pressures on them to internationalize. Advancements in technology, industry changes, and political shifts have fundamentally reshaped the structure of competition, thus challenging the traditional strengths of Asian companies. For corporations that have grown large on the back of national protection and information asymmetries, the environment has become tougher than ever. By profiling early pioneers and leading contemporary globalizers, the authors show how Asian companies can best “climb the globalization staircase” and develop the strategies and capabilities needed to succeed in a global future. Companies profiled include: From Japan—Sony, Kikkoman From Korea—Samsung Electronics From Hong Kong—Li & Fung From Singapore—Singapore Telecom, Olam From Taiwan—Uni President From Mainland China—ICBC, China Netcom
Managing Global Innovation
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Author : Yves L. Doz
language : en
Publisher: Harvard Business Press
Release Date : 2012
Managing Global Innovation written by Yves L. Doz and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
The key to bridging your global innovation gap In today's global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company's home territories--sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge. How to tackle this challenge? In Managing Global Innovation, INSEAD's Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You'll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale. Based on in-depth research within more than three dozen corporations--including Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xerox--this book bridges theory and practice. Managing Global Innovation gives you the tools to harness critical expertise from around the globe--and channel it into your innovation programs.
Offensive Marketing
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Author : Hugh Davidson
language : en
Publisher: Routledge
Release Date : 2012-06-25
Offensive Marketing written by Hugh Davidson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Global Marketing Management
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Author : Masaaki (Mike) Kotabe
language : en
Publisher: John Wiley & Sons
Release Date : 2020-01-09
Global Marketing Management written by Masaaki (Mike) Kotabe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-09 with Business & Economics categories.
Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
Local Players In Global Games
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Author : Peer Hull Kristensen
language : en
Publisher: OUP Oxford
Release Date : 2004-09-30
Local Players In Global Games written by Peer Hull Kristensen and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-30 with Business & Economics categories.
What happens when previously autonomous firms from different countries, each with their own identities, routines, and capabilities, come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of the multinational as a whole, or do mutual misunderstandings and the unintended consequences of strategic interaction among the players lead instead to endemic conflict and disintegration? This book tackles these novel and important questions through an empirical study of the strategic constitution of an 'actually existing' multinational. It does so by tracing the historical construction of the multinational corporation from the confluence of multiple formerly independent firms and analyzing the interacting web of strategies pursued by different actors within it. The analysis reveals how workers, unionists, subsidiary managers, and corporate executives pursue separate strategic games rooted in their local contexts, whose global outcome contrasts sharply with idealized views of the multinational as an integrated and coordinated organization. By comparing these findings to those of the broader literature, the book proceeds to a theoretical examination of the challenges of managing the multinational, and the difficulties of resolving them through conventional organizational means. The authors propose new procedural solutions aimed at fostering mutual recognition and knowledge exchange within the multinational corporation, and explore how a multinational public may be created to press for the necessary reforms in corporate governance. As the success of such reforms is far from preordained, the book concludes with a series of alternative scenarios that illustrate the many obstacles to a smooth continuation of the globalization process. This is an important and original study of significance for researchers, academics, and advanced students of international business, business strategy, economics, organizational studies, economic sociology, economic geography, and international political economy.
Global Strategic Management
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Author : Philippe Lasserre
language : en
Publisher: Bloomsbury Publishing
Release Date : 2022-11-03
Global Strategic Management written by Philippe Lasserre and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-03 with Business & Economics categories.
Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.
Regional And Global Multinationals
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Author : Christoph Czychon
language : en
Publisher: Springer Nature
Release Date : 2021-06-29
Regional And Global Multinationals written by Christoph Czychon and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-29 with Business & Economics categories.
Based on their ability to facilitate interdependencies across the borders of national and regional markets, multinationals enterprises (MNEs) act as the key drivers of world trade and investment activities. While recent global challenges additionally highlight the need to explain and assess the status and progress of internationality/-regionality, previous research renders the concept of firm-level globalization as a special but not the general case. Christoph Czychon dedicates specific attention to the research on regional and global MNEs based on an extensive and rigorous review of the existing academic literature as well as the analysis of 2005-2015 empirical data from the European context with a focus on CAC40- and DAX30-listed firms. In doing so, the author offers insights and results that stand in contrast to the original narrative of the debate and presents a comprehensive and updated perspective on regional and global MNEs.
Global Mindsets
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Author : John Kuada
language : en
Publisher: Routledge
Release Date : 2016-04-28
Global Mindsets written by John Kuada and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-28 with Business & Economics categories.
Global Mindsets seeks to tackle a topic that is relatively new in research and practice, and is considered by many to be critical for firms seeking to conduct global business. It argues that multiple mindsets exist (across and within organizations), that they operate in a global context, and that they are dynamic and undergo change and action. Part of the mindset(s) may depend upon place, situation and context where individuals and organizations operate. The book examines the notion of "mindset" is situational and dynamic, especially in a global setting, why it is important for future scholars and managers and how it could be conceptualized. The book includes conceptual chapters that push the current boundaries of research on the topic and empirical chapters that demonstrate how different organizations in different countries apply mindset perspectives in their management practices. It seeks to help academics, consultants, and researchers understand what has been said and studied about global mindsets in action and gain insights into possible directions and challenges that the field may face in the future.
Global Marketing Strategy
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Author : Bodo B. Schlegelmilch
language : en
Publisher: Springer
Release Date : 2016-03-02
Global Marketing Strategy written by Bodo B. Schlegelmilch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-02 with Business & Economics categories.
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.