From Image To Voting Intention
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From Image To Voting Intention
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Author : Sabrina O. Sihombing
language : en
Publisher: Penerbit NEM
Release Date : 2024-10-01
From Image To Voting Intention written by Sabrina O. Sihombing and has been published by Penerbit NEM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-01 with Law categories.
This book examines the role of social media in shaping candidate images and its impact on voter attitudes and voting intentions in Indonesian elections. The book uses the Stimulus-Organism-Response (S-O-R) framework to explore how external stimuli, such as social media information and candidate images, affect voters’ internal processes. It focuses particularly on how these stimuli shape attitudes that drive voting intentions. Platforms like TikTok and Instagram are highlighted as important tools for political engagement. Candidates like Prabowo Subianto and Ganjar Pranowo effectively utilized these platforms to enhance their appeal among younger voters, especially millennials and Gen Z. The book also emphasizes the significance of personal appeal, especially charm, as a key factor in shaping positive voter attitudes. While social media information is shown to have a strong influence, the book addresses the challenges posed by biased or misleading information. It also reveals that there are no significant differences between science and non-science students in how they form attitudes toward candidates, suggesting that candidate image and social media content resonate broadly across different demographic groups. This book provides insights into the growing role of social media in shaping political campaigns in the digital age.
Voting
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Author : Bernard Berelson
language : en
Publisher: University of Chicago Press
Release Date : 1954
Voting written by Bernard Berelson and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1954 with Political Science categories.
Voting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant, Voting is one of the most frequently cited books in the field of voting behavior.
Political Marketing
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Author : Wojciech Cwalina
language : en
Publisher: Routledge
Release Date : 2015-01-28
Political Marketing written by Wojciech Cwalina and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Political Science categories.
Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy. Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions. They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative do's and dont's for political marketing practice that strengthens civic education and democratic governance.
Television And The Political Image
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Author : Joseph Trenaman
language : en
Publisher: Taylor & Francis
Release Date : 2023-12-22
Television And The Political Image written by Joseph Trenaman and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-22 with Performing Arts categories.
Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties. Various effects of the political barrage are measured and attributed to their sources; such effects include changes in voting intention during the course of the election campaign, changes in attitudes to Parties and their leaders, and changes in what the voter knows of the parties’ policies.
Interdisciplinary Research In Technology And Management
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Author : Satyajit Chakrabarti
language : en
Publisher: CRC Press
Release Date : 2023-07-27
Interdisciplinary Research In Technology And Management written by Satyajit Chakrabarti and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-27 with Business & Economics categories.
We live in an inter-connected world. In the era of Industry 4.0, technology is getting embedded more and more in the way ‘we learn, live, work, and play’. This progression is accelerating at a pace never seen before. Interdisciplinary and collaborative research across disciplines within the Technology domain and Management domain, and across the Technology-Management interface is opening up exciting new possibilities for solving problems whose solutions are beyond the scope of a single discipline, domain or practice, and helping to create a brave new world. The goal of this conference was to bring together scholars, researchers, consultants, and practitioners to share their interdisciplinary research and consultative work in Technology and Management. Selected papers were then peer-reviewed and authors were invited to present their work in the conference.
Branding And Advertising
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Author : Flemming Hansen
language : en
Publisher: Copenhagen Business School Press DK
Release Date : 2003
Branding And Advertising written by Flemming Hansen and has been published by Copenhagen Business School Press DK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Based on papers from a 2002 conference.
The Handbook Of Persuasion And Social Marketing
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Author : David W. Stewart
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-12-17
The Handbook Of Persuasion And Social Marketing written by David W. Stewart and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-17 with Business & Economics categories.
This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.
Capturing Campaign Effects
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Author : Henry E. Brady
language : en
Publisher: University of Michigan Press
Release Date : 2009-09-23
Capturing Campaign Effects written by Henry E. Brady and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-23 with Political Science categories.
Capturing Campaign Effects is the definitive study to date of the influence of campaigns on political culture. Comprising a broad exploration of campaign factors (debates, news coverage, advertising, and polls) and their effects (priming, learning, and persuasion), as well as an impressive survey of techniques for the collection and analysis of campaign data, Capturing Campaign Effects examines different kinds of campaigns in the U.S. and abroad and presents strong evidence for significant campaign effects. "Capturing Campaign Effects is an accessible and penetrating account of modern scholarship on electoral politics. It draws critical insights from a range of innovative analyses." --Arthur Lupia, University of Michigan "What a wonderful way to usher in the new era of election studies! This book spotlights fascinating paradoxes in the literature of voting behavior, highlights many promising approaches to resolving those paradoxes, and shows how these strategies can yield important findings with terrific payoffs for our understanding of contemporary democracy. Fasten your seatbelts, folks: scholarship on elections is about to speed up thanks to this collection of great essays." --Jon Krosnick, Stanford University "The past decade has seen a renewed interest in understanding campaign effects. How and when do voters learn? Does the election campaign even matter at all? Capturing Campaign Effects draws on leading political scientists to address these matters. The result is a collection that will become the major reference for the study of campaigns. The lesson that emerges is that campaigns do affect voter decision making, usually for the better." --Robert S. Erikson, Columbia University Henry E. Brady is Class of 1941 Monroe Deutsch Professor of Political Science and Public Policy, and Director of the Survey Research Center at the University of California, Berkeley. Richard Johnston is Professor and Head of Political Science and Distinguished University Scholar at the University of British Columbia.
Working Class Stratification And The Demand For Unions In The United States
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Author : Hyunhee Kim
language : en
Publisher: Routledge
Release Date : 2021-12-12
Working Class Stratification And The Demand For Unions In The United States written by Hyunhee Kim and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-12 with History categories.
First published in 1997, the U.S. labor movement has suffered from membership decline during the post-World War era. Between 1945 and 1994, the percentage of unionized workers in the non-agricultural labor force has steadily declined from 35.5% to 15.5% (U.S. Bureau of Labor Statistics, 1995). The size of the labor movement is critical to an understanding of the role in society of collective bargaining. This study investigates how socioeconomic status divisions within the working class affect worker dispositions to unionize.
The Eu Expansion
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Author : Lynda Lee Kaid
language : en
Publisher: Peter Lang
Release Date : 2008
The Eu Expansion written by Lynda Lee Kaid and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Art categories.
The EU Expansion analyzes the communication strategies of candidates and parties in the 2004 European Parliamentary elections. These elections marked the first opportunity for the selection of representatives to the enlarged European Parliament. They also provided an important opportunity to study how candidates and parties strike a balance between communicating the need to preserve the sovereignty and culture of their countries with the increasing realization that Europe can only preserve its significance in the world by forging a unified economic and political federation. Research and analysis from both longstanding EU nations and those entering for the first time are provided. Chapters focus on the background and significance of the elections; the content of the party and candidate communications in representative countries; news media coverage of the elections; the effects of these communications on voters; and the unique perspectives of how the elections were covered and perceived around the world.