From Impressed To Obsessed 12 Principles For Turning Customers And Employees Into Lifelong Fans
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From Impressed To Obsessed 12 Principles For Turning Customers And Employees Into Lifelong Fans
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Author : Jon Picoult
language : en
Publisher: McGraw-Hill Education
Release Date : 2021-10-12
From Impressed To Obsessed 12 Principles For Turning Customers And Employees Into Lifelong Fans written by Jon Picoult and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-12 with Business & Economics categories.
Stop satisfying your customers – and start impressing them – using the strategies of Apple, Costco, Disney, and other industry dominators. If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Renowned customer experience expert Jon Picoult takes you on a mesmerizing journey, showing how customer loyalty is as much about shaping people’s memories as it is about shaping their experiences. Through captivating stories and eye-opening studies, Picoult explains the 12 breakthrough, psychology-based strategies that successful companies use to impress customers – leading them to become obsessed with the business’s products and services, and to encourage others to do the same. Filled with actionable examples, you’ll see how you can immediately apply these principles to turn more sales prospects into customers, and more customers into raving fans. Picoult even demonstrates how business leaders can use the very same principles to strengthen employee engagement and loyalty. Turn your organization’s customer experience into its greatest competitive advantage, by applying the simple but profound lessons in From Obsessed to Impressed.
From Impressed To Obsessed 12 Principles For Turning Customers And Employees Into Lifelong Fans
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Author : Jon Picoult
language : en
Publisher: McGraw Hill Professional
Release Date : 2021-10-12
From Impressed To Obsessed 12 Principles For Turning Customers And Employees Into Lifelong Fans written by Jon Picoult and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-12 with Business & Economics categories.
If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with—not just shaping their experiences, but also shaping their memories. Picoult explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape people’s perceptions and sculpt unforgettable impressions—thereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors. Packed with intriguing case studies, engaging stories, and eye-opening research, the book details these proven principles and illustrates how they can be applied to almost any type of business or customer. Examples include cases that show how to: • Create Peaks & Avoid Valleys—leverage the science of memory to etch positive impressions in people’s minds, by creating greater experiential peaks and fewer experiential valleys. • Give the Perception of Control—the almost magical power of giving customers a sense of agency, via choice and expectation-setting, causing them to feel better about the experience a business is already delivering. • Make It Effortless—make interactions easy for customers, not just from a physical perspective, but also a cognitive one, to satisfy today’s demand for simplicity and convenience. • Stir Emotion—harness the power of emotion as a memory cue, by infusing customer experiences with emotional resonance, highlighting positive feelings while stemming negative ones. No matter what kind of constituency you serve—customers or colleagues, individuals or institutions, employees or employment candidates—this book will help you do it with distinction. Picoult’s message is particularly relevant for managers, as he shows the parallels between how great companies cultivate engagement with customers, and how great leaders accomplish the same with their workforce. From Impressed to Obsessed reveals the what, the why, and—most importantly—the how behind great customer experiences. Filled with actionable insights, the book provides an invaluable roadmap for becoming the company that everyone wants to do business with, the employer everyone wants to work for, and the leader everyone wants to follow.
Airimagination
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Author : Nawal K. Taneja
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-29
Airimagination written by Nawal K. Taneja and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-29 with Transportation categories.
Unprecedented social changes, accelerated by facilitating technologies and the COVID-19 pandemic, are calling for airlines to think deeply and non-conventionally on what will be important to existing and new travelers, as they change their lifestyles. New thinking requires airlines to extend the boundaries of their businesses to go beyond their traditional domains. This need goes beyond the renovation and iteration of conventional products to the transformation of products requiring new ideas and ways to scale them. Examples include the development of cost-effective urban air mobility, intermodal passenger transportation, door-to-door travel that is sustainable, and personalized offers. Airimagination: Extending the Airline Business Boundaries raises some thought-provoking questions and provides a direction for practical solutions. For example, what if airlines developed products and services that finally meet end-to-end needs of customers seamlessly by collaborating in the value-adding open ecosystems, using platforms that facilitate effective engagement with both "digital and nondigital" customers and employees in real time and at each touch point? Ironically, the current time is an advantage for some airlines as they already have had to deal with a deep and wide disruption caused by the pandemic, leading operations to start from ground zero. This book, the latest in a long and well-regarded series by Nawal K. Taneja, explores innovative best practices within the airline business world, complemented by numerous insightful perspectives contained in multiple forewords and thought leadership pieces. This book is aimed primarily at high-level practitioners within the airline industry and related businesses.
Before You See Your First Client
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Author : Howard Rosenthal
language : en
Publisher: Routledge
Release Date : 2005-01-01
Before You See Your First Client written by Howard Rosenthal and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Psychology categories.
Before You See Your First Client begins where courses, workshops, training seminars, and textbooks leave off, providing a candid behind-the-scenes look at the fields of therapy, counseling and human services. In a reader-friendly and accessible style, Dr. Howard Rosenthal offers his readers 55 useful and practical ideas for the implementation, improvement, and expansion of one's mental health practice. Based on the author's own personal experiences, the book is written in an intimate and personal style to which inexperienced and beginning therapists can easily relate.
The Road To Self Leadership Development
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Author : Stanley C. Ross
language : en
Publisher: Emerald Group Publishing
Release Date : 2015-11-20
The Road To Self Leadership Development written by Stanley C. Ross and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-20 with Business & Economics categories.
The primary purpose of The Road to Self Leadership Development is to provide individuals who want to become a leader with a systematic approach for learning how to first learn to become a self-leader. Readers learn that to lead others involves learning how to lead the self and self-leadership is all about improving feelings of self-worth.
Sales Mastery Essentials Made Simple
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Author : Ruth M. Farrington
language : en
Publisher: Morgan James Publishing
Release Date : 2024-03-12
Sales Mastery Essentials Made Simple written by Ruth M. Farrington and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-12 with Business & Economics categories.
Master the essentials to sales and learn how to build true wealth along the way. Sales Mastery Essentials Made Simple delivers a step-by-step process is for mastering the art of selling and becoming a top-performing sales professional in a way that is ethical and life-affirming while building inner and outer wealth and abundance. The author covers a wide range of topics, including the psychology of selling, effective communication, building rapport with clients, crafting irresistible sales offers, and consummating the sale in a way that serves the clients deepest needs and creates a cause for mutual celebration. This guide focuses on stripping ultimate sales mastery down to its essentials with real-world examples and evidence-based science. It offers a wealth of insights and strategies readers can immediately put into practice. It is written in a clear and engaging style, making it accessible to readers of all levels of experience. Sales Mastery Essentials Made Simple addresses the problems and interests of the audience by providing practical solutions to the challenges sales professionals face in every industry. It helps readers understand the psychology of selling and provides them with the tools they need to succeed in a competitive market whittled down to three basic processes and seven simple steps. It is sure to help seasoned sales professionals and those just starting out in their careers achieve their highest goals and reach their full potential.
Get The Job You Want Even When No One S Hiring
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Author : Ford R. Myers
language : en
Publisher: John Wiley & Sons
Release Date : 2009-06-05
Get The Job You Want Even When No One S Hiring written by Ford R. Myers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-05 with Business & Economics categories.
Get the Job You Want, Even When No One’s Hiring You CAN find a good job in a bad economy – but NOT with conventional search strategies. New Rules for a New Reality Today’s job market is the toughest in recent history, and the challenges are here to stay. Even so, you CAN get the job you want – IF you discard conventional approaches to the search. Get the Job You Want, Even When No One’s Hiring is the ONLY career book that: Explains the special strategies necessary to land a job during an economic crisis Integrates comprehensive, practical guidance on both job search and career management Provides an extensive online “Job Search Survival Toolkit” to augment the book Addresses the realities of this job market with real-world, actionable steps Positions this downturn in the economy as a positive opportunity to develop a much better career In Get the Job You Want, Even When No One’s Hiring, career expert Ford R. Myers maps the new world of job search and reveals essential strategies for your success. You’ll learn how to seize opportunities that aren’t posted yet ... how to make yourself an instant asset to potential employers ... how to clearly stand-out as the best candidate ... and how to leverage social media, blogs, and other Web tools. Best of all, you’ll learn how to “recession-proof” your career for the long term. Can YOU Get the Job You Want, Even When No One’s Hiring? With this powerful new book – YES, you can!
Sports Jobs And Taxes
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Author : Roger G. Noll
language : en
Publisher: Brookings Institution Press
Release Date : 2011-03-01
Sports Jobs And Taxes written by Roger G. Noll and has been published by Brookings Institution Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-01 with Business & Economics categories.
America is in the midst of a sports building boom. Professional sports teams are demanding and receiving fancy new playing facilities that are heavily subsidized by government. In many cases, the rationale given for these subsidies is that attracting or retaining a professional sports franchise—even a minor league baseball team or a major league pre-season training facility--more than pays for itself in increased tax revenues, local economic development, and job creation. But are these claims true? To assess the case for subsidies, this book examines the economic impact of new stadiums and the presence of a sports franchise on the local economy. It first explores such general issues as the appropriate method for measuring economic benefits and costs, the source of the bargaining power of teams in obtaining subsidies from local government, the local politics of attracting and retaining teams, the relationship between sports and local employment, and the importance of stadium design in influencing the economic impact of a facility. The second part of the book contains case studies of major league sports facilities in Baltimore, Chicago, Cincinnati, Cleveland, Indianapolis, San Francisco, and the Twin Cities, and of minor league stadiums and spring training facilities in baseball. The primary conclusions are: first, sports teams and facilities are not a source of local economic growth and employment; second, the magnitude of the net subsidy exceeds the financial benefit of a new stadium to a team; and, third, the most plausible reasons that cities are willing to subsidize sports teams are the intense popularity of sports among a substantial proportion of voters and businesses and the leverage that teams enjoy from the monopoly position of professional sports leagues.
Leading For Learning
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Author : Lisa J. Koss
language : en
Publisher:
Release Date : 2020-09-17
Leading For Learning written by Lisa J. Koss and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-17 with Business & Economics categories.
People do their best work when they are motivated. This may sound obvious, but while people managers instinctively agree with the centrality of motivation at work and its impact on employee engagement, their practices do not follow. With so much "real work" to do every day, how can managers also carve out time to learn, engage, build relationships, tap motivation, encourage development, and inspire? The problem is a false dichotomy between the world of business and that of people development. What if managers were able to systematically transform everyday business issues into meaningful, developmental coaching opportunities with employees at the same time? This proven coaching approach radically shifts conversations away from either-or propositions and uses an entirely different lens: transforming business challenges by connecting them directly to employee motivation to achieve the desired business result while dramatically increasing employee engagement. And all this comes none too soon as leaders must rethink the way they lead given the modern realities of organizational life. Among them: A rapidly changing workplace and increasing uncertainty that requires a fundamental shift in the leader's approach, including the distribution of authority and the expectation that employees take responsibility for their own learning Pervasive and persistent employee disengagement, characterized by employees who no longer accept the organization's priorities at the expense of their own, where organizations that continue to dictate terms will find ongoing challenges with costly employee turnover and lack of engagement During the past decade, the Developmental Coaching Model has been taught across the globe in nine languages and has been enthusiastically embraced by thousands of managers while dissolving the invisible barriers that block individual and organizational development and business success.
Beliefs Behaviors And Results
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Author : Scott Gillis
language : en
Publisher: Greenleaf Book Group
Release Date : 2013-03-26
Beliefs Behaviors And Results written by Scott Gillis and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-26 with Business & Economics categories.
For any CEO who wants to achieve and sustain superior shareholder value growth. All chief executives want to deliver superior returns for their shareholders, however only a few have been able to do so on a sustainable basis. Beliefs, Behaviors, and Results profiles how the best Fortune 200 CEOs have been able to outperform their peers and sustain superior shareholder returns by institutionalizing a set of beliefs and behaviors in their organizations. Through the words and case examples of these leading chief executives, the authors capture the five core principles that have transformed the performance of some of the world’s best corporations. Readers will learn how the CEOs of these companies united their organizations around a common definition of winning, how they helped their managers capture a greater share of market profits, and how they established a culture where all managers think and act like entrepreneurial owners. Readers will learn how the best executives: • Look at markets differently to identify new profitable growth opportunities • Develop strategic innovations that are at least as valuable as new product innovations in driving shareholder value growth • Establish a reinvestment advantage that is difficult for competitors to match • Sustain superior performance over time In addition, the reader will learn the: • Common mistakes that prevent most management teams from maximizing profitable growth and shareholder value • Specific actions that all senior managers can take to materially change sustainable performance of their corporation