From Media Hype To Twitter Storm
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From Media Hype To Twitter Storm
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Author : Peter Vasterman
language : en
Publisher:
Release Date : 2018
From Media Hype To Twitter Storm written by Peter Vasterman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with LANGUAGE ARTS & DISCIPLINES categories.
The word media hype is often used as rhetorical argument to dismiss waves of media attention as overblown, disproportional and exaggerated. But these explosive news waves, as well as - nowadays - the twitter storms, are object of scientific research, because they are an important phenomenon in the public area. Sometimes it is indeed 'much ado about nothing' but in many cases these media storms have played an important role in political issues, scandals and crises. Twitter storms sometimes ruin reputations within hours. Although different concepts are used, such as media hypes, news waves, media storms, information cascades or risk amplification, all the studies in this book refer to the same process in which key events trigger a chain of reactions and interactions, building up huge news waves in the media or rapidly spreading social epidemics in the social media.
From Media Hype To Twitter Storm
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Author : Peter Vasterman
language : en
Publisher:
Release Date : 2018-02-26
From Media Hype To Twitter Storm written by Peter Vasterman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-26 with Journalism categories.
This anthology offers the first comprehensive overview of media hype, a phenomenon often dismissed as ephemeral and unimportant. Despite that reputation, media storms actually do play an important role in political issues, scandals, and crises, sometimes creating an important shift in public opinion over the course of only a few hours. This book provides an overview of theoretical, conceptual, and methodological issues related to media hype through close explorations of case studies from around the world.
Active Measures
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Author : Thomas Rid
language : en
Publisher: Profile Books
Release Date : 2020-04-23
Active Measures written by Thomas Rid and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-23 with History categories.
We live in an age of subterfuge. Spy agencies pour vast resources into hacking, leaking, and forging data, often with the goal of weakening the very foundation of liberal democracy: trust in facts. Thomas Rid, a renowned expert on technology and national security, was one of the first to sound the alarm. Even before the 2016 election, he warned that Russian military intelligence was 'carefully planning and timing a high-stakes political campaign' to disrupt the democratic process. But as crafty as such so-called active measures have become, they are not new. In this astonishing journey through a century of secret psychological war, Rid reveals for the first time some of history's most significant operations - many of them nearly beyond belief. A White Russian ploy backfires and brings down a New York police commissioner; a KGB-engineered, anti-Semitic hate campaign creeps back across the Berlin Wall; the CIA backs a fake publishing empire, run by a former Wehrmacht U-boat commander that produces Germany's best jazz magazine.
Social Media Storms
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Author : Pernille Rydén
language : en
Publisher: Routledge
Release Date : 2021-08-25
Social Media Storms written by Pernille Rydén and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-25 with Business & Economics categories.
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.
Roar
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Author : Cora Carmack
language : en
Publisher: Tor Teen
Release Date : 2017-06-13
Roar written by Cora Carmack and has been published by Tor Teen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-13 with Young Adult Fiction categories.
New York Times bestselling author Cora Carmack's young adult debut: Roar. In a land ruled and shaped by violent magical storms, power lies with those who control them. Aurora Pavan comes from one of the oldest Stormling families in existence. Long ago, the ungifted pledged fealty and service to her family in exchange for safe haven, and a kingdom was carved out from the wildlands and sustained by magic capable of repelling the world’s deadliest foes. As the sole heir of Pavan, Aurora's been groomed to be the perfect queen. She’s intelligent and brave and honorable. But she’s yet to show any trace of the magic she’ll need to protect her people. To keep her secret and save her crown, Aurora’s mother arranges for her to marry a dark and brooding Stormling prince from another kingdom. At first, the prince seems like the perfect solution to all her problems. He’ll guarantee her spot as the next queen and be the champion her people need to remain safe. But the more secrets Aurora uncovers about him, the more a future with him frightens her. When she dons a disguise and sneaks out of the palace one night to spy on him, she stumbles upon a black market dealing in the very thing she lacks—storm magic. And the people selling it? They’re not Stormlings. They’re storm hunters. Legend says that her ancestors first gained their magic by facing a storm and stealing part of its essence. And when a handsome young storm hunter reveals he was born without magic, but possesses it now, Aurora realizes there’s a third option for her future besides ruin or marriage. She might not have magic now, but she can steal it if she’s brave enough. Challenge a tempest. Survive it. And you become its master. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Covid 19 In International Media
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Author : John C. Pollock
language : en
Publisher: Routledge
Release Date : 2021-08-12
Covid 19 In International Media written by John C. Pollock and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-12 with Language Arts & Disciplines categories.
Covid-19 in International Media: Global Pandemic Responses is one of the first books uniting an international team of scholars to investigate how media address critical social, political, and health issues connected to the 2020-21 COVID-19 outbreak. The book evaluates unique civic challenges, responsibilities, and opportunities for media worldwide, exploring pandemic social norms that media promote or discourage, and how media serve as instruments of social control and resistance, or of cooperation and representation. These chapters raise significant questions about the roles mainstream or citizen journalists or netizens play or ought to play, enlightening audiences successfully about scientific information on COVID-19 in a pandemic that magnifies social inequality and unequal access to health care, challenging popular beliefs about health and disease prevention and the role of government while the entire world pays close attention. This book will be of interest to students and faculty of communication studies and journalism, departments of public health, sociology, and social marketing.
The Lords Of Easy Money
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Author : Christopher Leonard
language : en
Publisher: Simon and Schuster
Release Date : 2023-01-10
The Lords Of Easy Money written by Christopher Leonard and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-10 with Business & Economics categories.
The New York Times bestseller from business journalist Christopher Leonard infiltrates one of America’s most mysterious institutions—the Federal Reserve—to show how its policies spearheaded by Chairman Jerome Powell over the past ten years have accelerated income inequality and put our country’s economic stability at risk. If you asked most people what forces led to today’s unprecedented income inequality and financial crashes, no one would say the Federal Reserve. For most of its history, the Fed has enjoyed the fawning adoration of the press. When the economy grew, it was credited to the Fed. When the economy imploded in 2008, the Fed got credit for rescuing us. But here, for the first time, is the inside story of how the Fed has reshaped the American economy for the worse. It all started on November 3, 2010, when the Fed began a radical intervention called quantitative easing. In just a few short years, the Fed more than quadrupled the money supply with one goal: to encourage banks and other investors to extend more risky debt. Leaders at the Fed knew that they were undertaking a bold experiment that would produce few real jobs, with long-term risks that were hard to measure. But the Fed proceeded anyway…and then found itself trapped. Once it printed all that money, there was no way to withdraw it from circulation. The Fed tried several times, only to see the market start to crash, at which point the Fed turned the money spigot back on. That’s what it did when COVID hit, printing 300 years’ worth of money in a few short months. Which brings us to now: Ten years on, the gap between the rich and poor has grown dramatically, inflation is raging, and the stock market is driven by boom, busts, and bailouts. Middle-class Americans seem stuck in a stage of permanent stagnation, with wage gains wiped out by high prices even as they remain buried under credit card debt, car loan debt, and student debt. Meanwhile, the “too big to fail” banks remain bigger and more powerful than ever while the richest Americans enjoy the gains of a hyper-charged financial system. The Lords of Easy Money “skillfully” (The Wall Street Journal) tells the “fascinating” (The New York Times) tale of how quantitative easing is imperiling the American economy through the story of the one man who tried to warn us. This is the first inside story of how we really got here—and why our economy rests on such unstable ground.
The Digital Academic
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Author : Deborah Lupton
language : en
Publisher: Routledge
Release Date : 2017-08-07
The Digital Academic written by Deborah Lupton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-07 with Social Science categories.
Academic work, like many other professional occupations, has increasingly become digitised. This book brings together leading scholars who examine the impacts, possibilities, politics and drawbacks of working in the contemporary university, using digital technologies. Contributors take a critical perspective in identifying the implications of digitisation for the future of higher education, academic publishing protocols and platforms and academic employment conditions, the ways in which academics engage in their everyday work and as public scholars and relationships with students and other academics. The book includes accounts of using digital media and technologies as part of academic practice across teaching, research administration and scholarship endeavours, as well as theoretical perspectives. The contributors span the spectrum of early to established career academics and are based in education, research administration, sociology, digital humanities, media and communication.
Social Media Marketing
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Author : Liana Evans
language : en
Publisher: Pearson Education
Release Date : 2010-06-18
Social Media Marketing written by Liana Evans and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-18 with Business & Economics categories.
Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers—and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media—in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today’s hottest new social media sites and platforms! Topics include Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more Define goals and customize strategy to maximize Return on Conversation (ROC) Understand the whole conversation about you and all the communities you serve Manage legal, compliance, and ethical challenges Plan social media policies for your company’s employees Extend customer service into social media Maintain consistent branding and messaging Complement your SEO, PPC, offline marketing, and PR efforts Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy
The Politics Of Social Media Manipulation
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Author : Richard Rogers
language : en
Publisher: Amsterdam University Press
Release Date : 2020-10-23
The Politics Of Social Media Manipulation written by Richard Rogers and has been published by Amsterdam University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-23 with Political Science categories.
Disinformation and so-called fake news are contemporary phenomena with rich histories. Disinformation, or the willful introduction of false information for the purposes of causing harm, recalls infamous foreign interference operations in national media systems. Outcries over fake news, or dubious stories with the trappings of news, have coincided with the introduction of new media technologies that disrupt the publication, distribution and consumption of news -- from the so-called rumour-mongering broadsheets centuries ago to the blogosphere recently. Designating a news organization as fake, or der Lügenpresse, has a darker history, associated with authoritarian regimes or populist bombast diminishing the reputation of 'elite media' and the value of inconvenient truths. In a series of empirical studies, using digital methods and data journalism, we inquire into the extent to which social media have enabled the penetration of foreign disinformation operations, the widespread publication and spread of dubious content as well as extreme commentators with considerable followings attacking mainstream media as fake.