From The Ground Up Digital Fundraising For Nonprofits
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From The Ground Up Digital Fundraising For Nonprofits
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Author : Brock Warner Cfre
language : en
Publisher:
Release Date : 2020-09-02
From The Ground Up Digital Fundraising For Nonprofits written by Brock Warner Cfre and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-02 with Business & Economics categories.
Digital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you need to know. From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there's no limit to what you will be able to build. With this book, you'll have a firm grasp on the inner workings of: Digital tools, platforms, offers and integrations Websites that convert visitors into donors Email marketing and best practices for increasing email revenue Digital advertising strategies Analytics and conversion tracking for measuring ROI Design thinking for more donor-centric fundraising Social media for impact and meaningful engagement Introduction to donor journey mapping Systems thinking as a means to future-proofing your charity "Brock has taken solid fundraising strategy and brought it to life with a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers." -Maeve Strathy This book is designed to be a handy, easy to use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed. About the Author Brock Warner, CFRE has well over a decade of experience that spans across every major nonprofit sector in Canada. He is a professor in digital fundraising at Humber College's Fundraising Management postgraduate program, and sought after presenter at fundraising conferences throughout North America. As a direct marketing account manager, he managed digital and print campaigns in healthcare, education, amateur athletics, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development and mental health. Brock completed his undergraduate degree at Wilfrid Laurier University, followed by a postgraduate certification in Fundraising and Volunteer Management at Humber College in Toronto. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter. He has also obtained the bCRE-PRO designation for a professional-level proficiency in Blackbaud Raiser's Edge.
Fundraising Principles And Practice
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Author : Adrian Sargeant
language : en
Publisher: John Wiley & Sons
Release Date : 2024-04-23
Fundraising Principles And Practice written by Adrian Sargeant and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-23 with Business & Economics categories.
Adopt an organized approach to fundraising planning In it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision making, and social influences on giving. Building upon that background, authors Adrian Sargeant and Jen Shang then describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance on assessing and fine-tuning your approach. With updated case studies and examples, this book helps you develop a concrete understanding of the theory and principles of fundraising. A companion website offers additional opportunity to deepen your learning and assess your knowledge. Updates to this Third Edition include the latest research and new content in rapidly changing areas of fundraising, such as digital and social media. Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising Principles and Practice provides working nonprofit professionals, as well as postgraduate students studying fundraising, with a comprehensive guide to all aspects of the field, including in-depth coverage of today's most effective approaches.
The Digital Fundraising Book
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Author : Matt Howarth
language : en
Publisher:
Release Date : 2016-03-31
The Digital Fundraising Book written by Matt Howarth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-31 with categories.
This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. It covers everything from the very basics, right up to the tricky stuff, like maximising conversion rates. A must-read for anyone wanting to develop their digital fundraising strategy.
Demystifying Fundraising Funnels
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Author : David Higgins
language : en
Publisher: Made For Success Publishing
Release Date : 2022
Demystifying Fundraising Funnels written by David Higgins and has been published by Made For Success Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
"Every non-profit organization should follow the principles in this book, especially in today's current climate where fundraising has become trickier. The book shows you step-by-step how to successfully run online fundraising campaigns so you can grow your organization faster and help more people." --Corinna Essa, Author of Money on Demand and Reach The legacy methods of fundraising have either exhausted their efficacy or undergone total extinction. With a brave new economic landscape near at hand, nonprofits are faced with one last ultimatum; level up or evaporate forever! The prior landscape of fundraising has been razed by pandemic, political, and cultural shifts. As a result, nonprofits must adapt their approach to suit the modern paradigm so that they may flourish like never before. Demystifying Fundraising Funnels presents nonprofits with ideas, strategy, and, most importantly, hope. Demystifying Fundraising Funnels is not merely a book that laments the new e-commerce world's challenges to nonprofits. Instead, it is the paragon guide for tactics, tools, and real-world answers that nonprofits can enact to thrive in our new online economy. With a honed-in online strategy, nonprofits can unlock a literal world of new possibilities. You'll be ignited with inspiration from the possibilities as well as empowered with the confidence of a step-by-step approach that brings real, rewarding growth to your team, volunteers, and nonprofit as a whole. Demystifying Fundraising Funnels gives you the legs to run headlong toward the opportunities of dynamic online fundraising and dive deep into relationships with thousands of undiscovered donor connections. Have you been seeking a blueprint that doesn't just make a lasting impact on your organization's financial picture but also interlaces your team as one powerful, unified mind? Then you're poised and ready to have your fundraising funnels demystified.
Brandraising
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Author : Sarah Durham
language : en
Publisher: John Wiley & Sons
Release Date : 2009-11-19
Brandraising written by Sarah Durham and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-19 with Business & Economics categories.
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Five Good Ideas
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Author : Alan Broadbent
language : en
Publisher: Coach House Books
Release Date : 2011-11-29
Five Good Ideas written by Alan Broadbent and has been published by Coach House Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-29 with Business & Economics categories.
Non-profits are big business. As the sector expands to embrace new issues, there is increased pressure for accountability, relevancy, and efficiency. Practitioners are expected to be experts in a variety of fields. In Five Good Ideas, forty professionals from successful non-profits large and small offer information, strategies for action, and management solutions that are easy to implement and will improve how organizations function. Alan Broadbent is the chair of Avana Capital, Tides Canada Foundation, and Maytree, and is the author of Urban Nation. Ratna Omidvar is the president of Maytree and is The Globe and Mail's 2010 Nation Builder of the Decade for Citizenship.
The Little Book Of Gold
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Author : Erik Hanberg
language : en
Publisher: Side x Side Publishing
Release Date : 2011-06-26
The Little Book Of Gold written by Erik Hanberg and has been published by Side x Side Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-26 with Business & Economics categories.
The Little Book of Gold is dedicated to helping small (and very small) non-profits unlock their fundraising potential. Avoid common pitfalls and get tips on proven methods that work. This short guide helps new Executive Directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. Geared specifically for non-profits with small and very small budgets (a few hundred thousand dollars a year down to the smallest budgets). Revised and expanded. "It was a perfect primer for me as I prepare for a new role in my agency." -- Anne Maack, Child Start, Wichita, Kansas "A valuable contribution to our colleagues in the nonprofit world--especially those of us in smaller organizations that do not have dedicated fund development staff."-- Jose Martinez, Executive Director, Food Bank of Yolo County, Yolo County, California
Nonprofit Startup Guide For Beginners
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Author : Raymond Garner
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-04-29
Nonprofit Startup Guide For Beginners written by Raymond Garner and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-29 with categories.
This book will help you in being able to start up your own nonprofit group from the ground up. Starting a nonprofit group is not easy and will require work, time, and patience from everyone involved. But, in the end, the work will be worth it because you will have started a business that will begin to impact your town, county, state, maybe even go as far as to impact people nationwide. Everyone has heard of the big nonprofit organizations that are worldwide and reaching out to those that they help. The goal with this book is to give you the steps and help you get to that point. Everyone you are intending to help will, hopefully, get the help that you are wanting them to get! Keep your mind open when going through this book in order to find out how to make your nonprofit business from start to finish. There are rules in place in order to keep nonprofits on the right track, make sure that you follow all the guidelines when it comes to any nonprofit business. It's not going to be easy to start up the nonprofit organization, but in the end, it will be worth it. Just make sure that you stick to your guns and don't give up. This book will give you the basic tools that you need in order to start your own organization. All the work will come from you and take a lot of time, but with the right idea, you will be able to start a high-impact nonprofit organization that will be able to reach out to many.
The Future Of Nonprofits
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Author : David J. Neff
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-21
The Future Of Nonprofits written by David J. Neff and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-21 with Business & Economics categories.
Ever heard of an internal entrepreneur? You might know the type. They’re kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organization pay off in spades. So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards futuring, internal entrepreneurs and innovation and doesn’t shut it down? The book “The Future of Nonprofits: Thrive and Innovate in the Digital Age” helps organizations do those very things. Better predicting future trends helps to reshape culture, creating the kind of environment ripe for positive growth in this fast changing world we work in today. Designed for nonprofit employees on all levels, the book will become a go to handbook for those interested in adapting in the modern world, not looking to be left behind. The Future of Nonprofits helps organizations capitalize on internal innovation. Innovative nonprofits are able to better predict future trends to remake and reshape their culture, structure, and staff to be a more nimble and lean. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends and develop innovative “internal entrepreneurs” that will grow revenue and drive their mission. Provides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization Provides nonprofits a look at the future of fundraising and communications trends into 2016 Case studies highlight successes and failures Highlights the power and strength of Social Media Hightlights how to hire, train, manage and inspire “internal entrepreneurial” employees Features actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future This game-changing book reveals how every nonprofit can put technology, innovation and future trends to work to reach their mission and grow revenue.
Fundraising Principles And Practice
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Author : Adrian Sargeant
language : en
Publisher: John Wiley & Sons
Release Date : 2017-03-06
Fundraising Principles And Practice written by Adrian Sargeant and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-06 with Business & Economics categories.
The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.