From Vision To Decision
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Scenarios In Marketing
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Author : Gill Ringland
language : en
Publisher: John Wiley & Sons
Release Date : 2007-02-06
Scenarios In Marketing written by Gill Ringland and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-06 with Business & Economics categories.
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. They are a weapon for perceiving the unseen and a framework for thinking the unthinkable. This book's wealth of case studies will show you how they've helped top companies like Pfizer, Nestle and Courvoisier to do just that, and its practical lessons will show how they can do exactly the same for you. Gill Ringland and Laurie Young have gathered top-flight contributors to offer the first straightforward account of scenario planning for marketers. In readable chapters they show how, by integrating scenarios into the wider marketing toolkit, you can make your organization more customer-driven and consider a wider range of possibilities than your competitors. They explore how scenarios have driven creativity in a range of consumer marketing applications - even in FMCG sectors - and define their role in distribution, channel management, brand management and customer management strategy. Finally, they show how marketing scenarios can help to promote wider corporate innovation. The rich pictures painted by scenarios have made business strategy more visionary and creative, and they're set to do the same with marketing strategy. Read this book, and make sure it's your organization holding the brush.
Forever In The Vision Of Decision
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Author : Jerrold Banks
language : en
Publisher: Xlibris Corporation
Release Date : 2015-02-25
Forever In The Vision Of Decision written by Jerrold Banks and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-25 with categories.
Forever In The Vision Of Decision
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Author : Romando James
language : en
Publisher: Xlibris Corporation
Release Date : 2015-02-25
Forever In The Vision Of Decision written by Romando James and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-25 with Poetry categories.
My expectations are that my poems will reach across the globe to destinations I've only dreamed of. My parents allowed me to believe in my dreams and I can't thank them enough for the encouragement
From Vision To Decision
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Author : Dana K. Dwyer
language : en
Publisher: Business Expert Press
Release Date : 2019-08-08
From Vision To Decision written by Dana K. Dwyer and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-08 with Business & Economics categories.
Money cannot buy happiness, but a solid, profitable business can enable you to wake up each morning looking forward to the work you have to do. If you dream of owning your own small business because you want autonomy, freedom, meaning, and purpose, this book is for you. This is a self-coaching guide and a practical workbook. At the end of each thought provoking chapter you will find tools to help you with your business analysis, techniques for greater creativity, information about your brain and how it works and powerful questions to lead you to a fuller understanding of yourself and your business. Do you feel called to be an entrepreneur but hesitate because you do not know what to do? This book will help you find your way through the small business startup maze. The self-coaching exercises in this book are designed to move you from frustrated dreamer to becoming an action-oriented and business leader. All you need to do now to create a clear, low risk vision for building a profitable business is to read this book, do the exercises, and create your plan.
Business Strategy
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Author : The Economist
language : en
Publisher: Economist the
Release Date : 2015-04-28
Business Strategy written by The Economist and has been published by Economist the this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-28 with Business & Economics categories.
The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organized and consequently disastrous. This updated guide looks at the whole process of strategic decision-making, from vision, forecasting, and resource allocation, through to implementation and innovation. Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company's overall direction, it is the managers at all levels of the organization who will determine how the vision can be transformed into action. In short, everyone is involved in strategy. But getting it right involves difficult choices: which customers to target, what products to offer, and the best way to keep costs low and service high. And constantly changing business conditions inevitably bring risks. Even after business strategy has been developed, a company must remain nimble and alert to change, and view strategy as an ongoing and evolving process. The message of this guide is simple: strategy matters, and getting it right is fundamental to business success.
Making The Right Decision
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Author : Lee Roy Beach
language : en
Publisher:
Release Date : 1993
Making The Right Decision written by Lee Roy Beach and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Backed by theory and research, this book is based upon the belief that if the decision making of an organization is to be productive, the decision makers must share a viewpoint consisting of knowledge about the organization's culture, vision and its ongoing plans and activities.
Decision Precision Vision
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Author : Vanessa F. Hicks-Callaway
language : en
Publisher: Hhpublishing
Release Date : 2011-12
Decision Precision Vision written by Vanessa F. Hicks-Callaway and has been published by Hhpublishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12 with Christian life categories.
"A spiritual guide for the empowerment of personal decision making."--Cover.
Decision Matrix
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Author : Brad Kaczmarski
language : en
Publisher:
Release Date : 2021-01-23
Decision Matrix written by Brad Kaczmarski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-23 with categories.
Make any decision in one second; connect to your vision every day; get out of bad moods and move into flow. A quick and powerful way to see your day through a Decision Matrix
Decision Forests For Computer Vision And Medical Image Analysis
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Author : Antonio Criminisi
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-01-30
Decision Forests For Computer Vision And Medical Image Analysis written by Antonio Criminisi and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-30 with Computers categories.
This practical and easy-to-follow text explores the theoretical underpinnings of decision forests, organizing the vast existing literature on the field within a new, general-purpose forest model. Topics and features: with a foreword by Prof. Y. Amit and Prof. D. Geman, recounting their participation in the development of decision forests; introduces a flexible decision forest model, capable of addressing a large and diverse set of image and video analysis tasks; investigates both the theoretical foundations and the practical implementation of decision forests; discusses the use of decision forests for such tasks as classification, regression, density estimation, manifold learning, active learning and semi-supervised classification; includes exercises and experiments throughout the text, with solutions, slides, demo videos and other supplementary material provided at an associated website; provides a free, user-friendly software library, enabling the reader to experiment with forests in a hands-on manner.
Decision Science A Human Oriented Perspective
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Author : George Mengov
language : en
Publisher: Springer
Release Date : 2015-05-15
Decision Science A Human Oriented Perspective written by George Mengov and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-15 with Technology & Engineering categories.
This book offers a new perspective on human decision-making by comparing the established methods in decision science with innovative modelling at the level of neurons and neural interactions. The book presents a new generation of computer models, which can predict with astonishing accuracy individual economic choices when people make them by quick intuition rather than by effort. A vision for a new kind of social science is outlined, whereby neural models of emotion and cognition capture the dynamics of socioeconomic systems and virtual social networks. The exposition is approachable by experts as well as by advanced students. The author is an Associate Professor of Decision Science with a doctorate in Computational Neuroscience, and a former software consultant to banks in the City of London.