Fundamentals Of Finance For Sales And Marketing Professionals
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Fundamentals Of Finance For Sales And Marketing Professionals
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Author : Bernard D. Marino
language : en
Publisher:
Release Date : 1997
Fundamentals Of Finance For Sales And Marketing Professionals written by Bernard D. Marino and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Corporations categories.
The Financial Services Marketing Handbook
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Author : Evelyn Ehrlich
language : en
Publisher: John Wiley & Sons
Release Date : 2012-02-08
The Financial Services Marketing Handbook written by Evelyn Ehrlich and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-08 with Business & Economics categories.
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Financial Services Marketing
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Author : Christine Ennew
language : en
Publisher: Routledge
Release Date : 2007-01-18
Financial Services Marketing written by Christine Ennew and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-18 with Business & Economics categories.
Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Bottom Line Selling
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Author : Jack Malcolm
language : en
Publisher: Contemporary Books
Release Date : 2000
Bottom Line Selling written by Jack Malcolm and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Finally, a book that brings together two hot selling trends -- relationship selling and selling to the top decision maker -- that will help salespeople efficiently target and sell to their markets. This is not a finance book; rather it is a step-by-step guide through financial basics with real-world examples and invaluable contemporary selling concepts.
The Finance Book
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Author : Stuart Warner
language : en
Publisher: Pearson UK
Release Date : 2022-04-22
The Finance Book written by Stuart Warner and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-22 with Business & Economics categories.
THE KNOWLEDGE AND TOOLS EVERY PROFESSIONAL NEEDS, TO MAKE BETTER FINANCIAL AND BUSINESS DECISIONS. Why this book is different to other finance books: • Quick and easy to use • Spotlights “what you need to know” • Requires no prior finance knowledge • Practical and real-world focus • Written by practitioners No knowledge required The book is purposefully designed to be quick and easy to use with no previous knowledge required to comprehend the concepts. We “tell you what you need to know” to quickly “get up to speed” in core finance concepts. A key feature of this book is that you do not have read it from cover to cover to make sense of finance. Each chapter is written as a “standalone” topic. This enables you to dip in and dip out of chapters. Further, we have taken otherwise complex topics and broken them down into key concepts that are explained in concise, easy to read sections. Practitioners not academics Whilst not an academic book, it is also not a “simplistic” book. It is a practical book because it has been written by practitioners. We include throughout this book our first-hand personal experiences gained from working in businesses across many industries and sectors, rather than replicating knowledge from academia. In addition, the authors have spent countless hours instructing, teaching and training thousands of professionals from disciplines including marketing, sales, production, administration, HR and legal. Focused on business application The overwhelming majority of finance books available are better suited to trainee accountants because they take an academic approach to finance. Whilst necessary for accountants, they immerse the reader in the “detail”. The Finance Book is written for non-finance people like you. It is aimed at those who work or aspire to work in business. It will help professionals in business or thinking about a career in business including board directors, business managers, MBA students, graduates and undergraduates. Your book, your journey To make the book easy to read, we have used a consistent format across chapters. Within each chapter there are multiple cross references (and links) to other relevant chapters as they occur. This will enable you to review chapters and make connections relevant to you. Allow your curiosity to determine your path through the book. THE KNOWLEDGE AND TOOLS EVERY PROFESSIONAL NEEDS, TO MAKE BETTER DECISIONS FOR THEIR BUSINESS
Marketing And Finance
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Author : Malcolm McDonald
language : en
Publisher: John Wiley & Sons
Release Date : 2013-08-13
Marketing And Finance written by Malcolm McDonald and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-13 with Business & Economics categories.
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Vault Career Guide To Sales Trading
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Author : Gabriel Kim
language : en
Publisher: Vault Inc.
Release Date : 2004
Vault Career Guide To Sales Trading written by Gabriel Kim and has been published by Vault Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This guide includes step-by-step examples of how a trade is made on the trading floor, and Q & As with industry professionals of all levels.
Effective Selling And Marketing Principles Techniques Practice
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Author : Kerwin Mathew
language : en
Publisher: CreateSpace
Release Date : 2014-03-23
Effective Selling And Marketing Principles Techniques Practice written by Kerwin Mathew and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-23 with Business & Economics categories.
DESCRIPTION OF BOOK This practical sales and marketing book is aimed at both the practitioners and the students. It incorporates both sales and marketing principles and the author's own personal tips gleaned from his many years of sales and marketing work. This book is a "must" for every salesperson and businessman who is keen on improving his sales results, keeping his customers happy and satisfied, and, maintaining customer loyalty. Students taking marketing exams, especially those who have to do case studies, should find this book a boon for there are much practical ideas, and, the sales and marketing principles are presented in a simple style for easy assimilation and quick revision. The book, which is the author's second sales and marketing book, is based on a number of sales and marketing courses which the author has conducted for sales personnel, business practitioners and students. Much practical tips on finance, tax incentives, and, other aids, which would be of interest to the businessman, are found in the Appendix. The author also shares his unique experiences and thoughts with the reader. There is also a chapter on internet-marketing, which is apprently gaining greater importance. Six actual marketing plans, which had been implemented by the author previously, and which contain some trade secrets, are incorporated. Unlike many sales and marketing authors, the author walks his talk - he enjoys selling and has been selling directly to his customers. The book is especially tailored for the busy business executive who has little or no time to attend sales and marketing courses but who wants to acquire the much needed knowledge and insights for getting his business going and flourishing. Busy students sitting for the various sales and marketing exams conducted by the LCCI, the Chartered Institute of Marketing, the polytechnics, the universities, and the other institutions, who are running short of time, should find this simple, practical book useful for quick revision. The book has been adopted as a reference text by two professional bodies and has been commended. ABOUT THE AUTHOR The author has been a salesman and marketer for many years. He has also taught sales and marketing to sales personnel, business people and students for many years. He has published about 20 books, two of which have been adopted as reference texts and commended by professional bodies, and has been the editor of one book. He has also published a number of important papers in research journals and has served on the faculty of an American research university as a professor. He has received publicity from the press for some intellectual achievement.
The Portable Mba In Finance And Accounting
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Author : Theodore Grossman
language : en
Publisher: John Wiley & Sons
Release Date : 2009-10-08
The Portable Mba In Finance And Accounting written by Theodore Grossman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-08 with Business & Economics categories.
The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professors For years, the Portable MBA series has tracked the core curricula of leading business schools to teach you the fundamentals you need to know about business-without the extreme costs of earning an MBA degree. The Portable MBA in Finance and Accounting covers all the core methods and techniques you would learn in business school, using real-life examples to deliver clear, practical guidance on finance and accounting. The new edition also includes free downloadable spreadsheets and web resources. If you’re in charge of making decisions at your own or someone else’s business, you need the best information and insight on modern finance and accounting practice. This reliable, information-packed resource shows you how to understand the numbers, plan and forecast for the future, and make key strategic decisions. Plus, this new edition covers the effects of Sarbanes-Oxley, applying ethical accounting standards, and offers career advice. • Completely updated with new examples, new topics, and full coverage of topical issues in finance and accounting—fifty percent new material • The most comprehensive and authoritative book in its category • Teaches you virtually everything you'd learn about finance and accounting in today's best business schools Whether you’re thinking of starting your own business or you already have and just need to brush up on finance and accounting basics, this is the only guide you need.
Fundamentals Of Finance
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Author : Adam McKee
language : en
Publisher: Independently Published
Release Date : 2018-07-11
Fundamentals Of Finance written by Adam McKee and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-11 with categories.
This little book is intended to demystify and provide an understanding of the basic concepts of personal finance that every individual needs to know. This material is intended for the average American worker, not financial planners and business professionals. It is intended to help those that help others prosper by considering a lifestyle based on the salary "helping professionals" such as teachers, social workers, police officers, and so forth. Regardless of your vocation, this book will help you understand the right way to think about your money and manage it so that you avoid the common pitfalls of modern society that cause strained relationships, sleepless nights, and missed opportunities.