Fundamentals Of Marketing
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Fundamentals Of Marketing
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Author : Geraldine McKay
language : en
Publisher:
Release Date : 2018-03-30
Fundamentals Of Marketing written by Geraldine McKay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-30 with Business & Economics categories.
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. International in approach, it highlights a range of real life practices through examples and short case studies. It includes: * Marketing as an idea and a practice. * How to understand and reach customers, researching and choosing segments * Marketing functions-providing value from products, services, pricing and distribution to branding and communications. * Responsible marketing and contemporary technologies To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life.
Fundamentals Of Marketing
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Author : Marilyn A Stone
language : en
Publisher: Routledge
Release Date : 2007-01-24
Fundamentals Of Marketing written by Marilyn A Stone and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-24 with Business & Economics categories.
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool. The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing. Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. Visit the Companion website at www.routledge.com/textbooks/9780415370974
The Fundamentals Of Marketing
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Author : Edward Russell
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-11-02
The Fundamentals Of Marketing written by Edward Russell and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-02 with Business & Economics categories.
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.
Fundamentals Of Marketing
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Author : W. G. Leader
language : en
Publisher: Nelson Thornes
Release Date : 1994
Fundamentals Of Marketing written by W. G. Leader and has been published by Nelson Thornes this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Fundamentals Of Marketing
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Author : William J. Stanton
language : en
Publisher: McGraw-Hill Companies
Release Date : 1993
Fundamentals Of Marketing written by William J. Stanton and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach. Each chapter features international and ethical references, as well as managerial perspectives.
Fundamentals Of Business To Business Marketing
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Author : Michael Kleinaltenkamp
language : en
Publisher: Springer
Release Date : 2015-03-02
Fundamentals Of Business To Business Marketing written by Michael Kleinaltenkamp and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-02 with Business & Economics categories.
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
The Fundamentals Of Business To Business Sales Marketing
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Author : John Coe
language : en
Publisher: McGraw Hill Professional
Release Date : 2004
The Fundamentals Of Business To Business Sales Marketing written by John Coe and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
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The Fundamentals And Practice Of Marketing
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Author : John Wilmshurst
language : en
Publisher:
Release Date : 1978
The Fundamentals And Practice Of Marketing written by John Wilmshurst and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with categories.
Fundamentals Of Marketing
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Author : William J. Stanton
language : en
Publisher: McGraw-Hill Companies
Release Date : 1984
Fundamentals Of Marketing written by William J. Stanton and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.