Fundamentals Of Media Effects
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Fundamentals Of Media Effects
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Author : Jennings Bryant
language : en
Publisher: Waveland Press
Release Date : 2012-05-03
Fundamentals Of Media Effects written by Jennings Bryant and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-03 with Language Arts & Disciplines categories.
Mass medias potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame the media for many of societys problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to-date treatment of the media effects literature. The clear, compelling presentation, illuminated by dozens of new photographs, equips readers with a fundamental understanding of the history, theoretical underpinnings, and current status of media effects researchknowledge that will help them navigate in a media-saturated environment. Several outstanding elements distinguish the Second Edition of Fundamentals of Media Effects. New chapters explore the impact of computer/video games, the effects of the Internet and social networking sites, and the way mobile communication devices have transformed the way we live. An extensive new chapter on childrens educational television describes the considerable body of research that supports positive effects like language development and flexible-thinking skills. Framing studies are covered in a separate chapter where they are distinguished both theoretically and experimentally from agenda setting and priming. Finally, the authors provide overviews of classic and current research studies in an invaluable feature called Research Spotlight, which enable readers to envision how theories translate into research.
Fundamentals Of Media Effects
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Author : Jennings Bryant
language : en
Publisher: Waveland Press
Release Date : 2022-12-08
Fundamentals Of Media Effects written by Jennings Bryant and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-08 with Language Arts & Disciplines categories.
Media permeate our lives and are so omnipresent that we take them for granted and overlook their impact. Mobile communication devices, the internet, and social networking sites have transformed the way we live. The media inform us about everything from a polarized electorate to a global pandemic. The potential of media to influence beliefs and behavior is a longstanding topic in media research. This thoroughly revised edition offers an up-to-date look at media effects literature. Fundamentals of Media Effects, 3/e begins with a historical overview of media effects and then covers foundational theories. Research spotlights throughout the text help readers understand how theories translate into specific studies. Understanding the history and theory behind media effects scholarship aids readers in navigating the media-saturated environment. The final section looks at effects in ten key areas: media violence, media sexual content, frightening media content, political communication, health, stereotyping, educational television, video games, the internet, and mobile communication. For more than two decades, the primary goal of Fundamentals of Media Effects has been to present the vitally important topic of media effects in an expansive yet comprehensible format. Compelling discussions include myriad examples from recent scholarship to engage reader interest. Through exploration of mass communication theories and major areas of research, readers develop media literacy skills and become better media consumers and producers.
Fundamentals Of Media Effects
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Author : Jennings Bryant
language : en
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Release Date : 2002
Fundamentals Of Media Effects written by Jennings Bryant and has been published by McGraw-Hill Humanities/Social Sciences/Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Performing Arts categories.
Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.
The Sage Handbook Of Media Processes And Effects
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Author : Robin L. Nabi
language : en
Publisher: SAGE Publications
Release Date : 2009-09-11
The Sage Handbook Of Media Processes And Effects written by Robin L. Nabi and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-11 with Language Arts & Disciplines categories.
The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts. In light of this importance—as well as the rapid changes in the media environment that have occurred during the past 20 years—this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead. COVERAGE Part I offers an overview of the field and conceptualizations of media effects, along with a range of quantitative and qualitative methodologies used in the study of media effects. Part II focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research. Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts. Part IV reflects a dominant trend in the media effects literature—that of persuasion and learning—and traces related theoretical perspectives through the various contexts in which media may have such effects. Part V explores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts. Part VI highlights a concern central and unique to the communication discipline—message medium—and how it influences effects ranging from what messages are attended to, how we spend our time, and even how we think.
The International Encyclopedia Of Media Effects 4 Volume Set
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Author : Patrick Rössler
language : en
Publisher: John Wiley & Sons
Release Date : 2017-03-06
The International Encyclopedia Of Media Effects 4 Volume Set written by Patrick Rössler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-06 with Social Science categories.
The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library.
Vfx Fundamentals
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Author : Wallace Jackson
language : en
Publisher: Apress
Release Date : 2016-08-12
Vfx Fundamentals written by Wallace Jackson and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-12 with Computers categories.
Learn concepts central to visual special effects using the free Black Magic Design Fusion 8.0 software package. This book also provides foundational background information regarding concepts central to digital image compositing, digital video editing, digital illustration, digital painting, 3D, and digital audio in the first six chapters on new media theory, concepts and terminology. This book builds on the foundational concepts of digital image compositing, digital audio, digital video, digital illustration and digital painting. VFX Fundamentals introduces more advanced VFX concepts and pipelines as the chapters progress, covering topics such as flow node compositing, timeline animation, animated polyline masking, bluescreen and greenscreen matte pulling (generation), using Primatte and Fusion 8 Ultra Keyer, motion tracking, 3D rendering and compositing, auxiliary channels, and particle systems and particle physics dynamics, among other topics. “br>What You'll Learn See the new media components (raster, vector, audio, video, rendering) needed for VFX Discover the concepts behind the VFX content production workflow Install and utilize Black Magic Design Fusion 8 and its Visual Programming Language Master the concepts behind resolution, aspect ratio, bit-rate, color depth, layers, alpha, and masking Work with 2D VFX concepts such as animated masking, matte pulling (Primatte V) and motion tracking Harness 3D VFX concepts such as 3D geometry, materials, lighting, animation and auxiliary channels Use advanced VFX concepts such as particle systems animation using real-world physics (forces) Who This Book Is Fordiv SFX artists, VFX artists, video editors, website developers, filmmakers, 2D and 3D animators, digital signage producers, e-learning content creators, game developers, multimedia producers.
The Oxford Handbook Of Media Psychology
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Author : Karen E. Dill
language : en
Publisher: Oxford University Press, USA
Release Date : 2013
The Oxford Handbook Of Media Psychology written by Karen E. Dill and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Psychology categories.
The Oxford Handbook of Media Psychology explores facets of human behaviour, thoughts, and feelings experienced in the context of media use and creation.
The Psychology Of Media And Politics
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Author : George Comstock
language : en
Publisher: Elsevier
Release Date : 2005-05-31
The Psychology Of Media And Politics written by George Comstock and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-31 with Psychology categories.
Research indicates that people discount their own opinions and experiences in favor of those of "experts" as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry. However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather than to convey accurate and meaningful information. The Psychology of Media and Politics discusses why people discount their own opinions, how the media shapes the news, when this drives political decision making, and what the effect is on the future of society. Issues addressed include: - How powerful are the media in shaping political beliefs/judgment? - How has this power changed in recent years? - How does media influence voting behavior? - To what extent do media opinions affect political decision making? - Demonstrates the ways in which the media both constrain and facilitate democratic participation - Provides insight into why individuals have varying levels of attention to and interest in politics - Discusses such issues as political advertising, polls, debates, and journalists' pursuit of scandal - Describes why only some Americans turn out to vote in prominent elections - Offers a model of personal- versus social-level influences that extends beyond politics into other important topic areas - Brings together research and theories from the fields of Communication, Psychology, and Political Science - Reviews hundreds of key sources, both historical and contemporary
Proceedings Of The 2023 3rd International Conference On Social Development And Media Communication Sdmc 2023
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Author : Sikandar Ali Qalati
language : en
Publisher: Springer Nature
Release Date : 2023-12-28
Proceedings Of The 2023 3rd International Conference On Social Development And Media Communication Sdmc 2023 written by Sikandar Ali Qalati and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-28 with Social Science categories.
This is an open access book. As a leading role in the global megatrend of scientific innovation, China has been creating a more and more open environment for scientific innovation, increasing the depth and breadth of academic cooperation, and building a community of innovation that benefits all. Such endeavors are making new contributions to the globalization and creating a community of shared future. To adapt to this changing world and China's fast development in the new era, 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023) to be held in November 2023. This conference takes "bringing together global wisdom in scientific innovation to promote high-quality development" as the theme and focuses on cutting-edge research fields including Social Development and Media Communication. SDMC 2023 encourages the exchange of information at the forefront of research in different fields, connects the most advanced academic resources in China and the world, transforms research results into industrial solutions, and brings together talent, technology and capital to drive development. The conference sincerely invites experts, scholars, business people and other relevant personnel from universities, scientific research institutions at home and abroad to attend and exchange! 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023) will conduct in-depth discussions on the impact of social development on media communication and the impact of media communication on social development. Scholars in relevant fields are cordially invited to participate. We warmly invite you to participate in SDMC 2023 and look forward to seeing you in Xishuang Banna,China.
Media For Your Life
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Author : Don Lowe
language : en
Publisher:
Release Date : 2021-07-13
Media For Your Life written by Don Lowe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-13 with categories.