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Future Policies And Strategies For Nation Branding

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Handbook Of Research On Future Policies And Strategies For Nation Branding

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Author : Pistikou, Victoria
language : en
Publisher: IGI Global
Release Date : 2021-06-18

Handbook Of Research On Future Policies And Strategies For Nation Branding written by Pistikou, Victoria and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-18 with Business & Economics categories.

By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.

Future Policies And Strategies For Nation Branding

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Author : Viktoria Pistikou
language : en
Publisher: Business Science Reference
Release Date : 2021

Future Policies And Strategies For Nation Branding written by Viktoria Pistikou and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Branding (Marketing) categories.

"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"--

Nation Branding

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Author : Keith Dinnie
language : en
Publisher: Routledge
Release Date : 2015-08-27

Nation Branding written by Keith Dinnie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-27 with Business & Economics categories.

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.

Nation Branding

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Author : Keith Dinnie
language : en
Publisher: Routledge
Release Date : 2008

Nation Branding written by Keith Dinnie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

'Nation Branding' is a comprehensive text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations - as opposed to the more usual context of products, services, or companies.

Global Developments In Nation Branding And Promotion Theoretical And Practical Approaches

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Author : Masouras, Andreas
language : en
Publisher: IGI Global
Release Date : 2023-07-17

Global Developments In Nation Branding And Promotion Theoretical And Practical Approaches written by Masouras, Andreas and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-17 with Business & Economics categories.

By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.

Nation Branding

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Author : Keith Dinnie
language : en
Publisher: Routledge
Release Date : 2015-08-27

Uncertain Futures

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Author : Jens Beckert
language : en
Publisher: Oxford University Press
Release Date : 2018-07-05

Uncertain Futures written by Jens Beckert and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-05 with Business & Economics categories.

Uncertain Futures considers how economic actors visualize the future and decide how to act in conditions of radical uncertainty. It starts from the premise that dynamic capitalist economies are characterized by relentless innovation and novelty and hence exhibit an indeterminacy that cannot be reduced to measurable risk. The organizing question then becomes how economic actors form expectations and make decisions despite the uncertainty they face. This edited volume lays the foundations for a new model of economic reasoning by showing how, in conditions of uncertainty, economic actors combine calculation with imaginaries and narratives to form fictional expectations that coordinate action and provide the confidence to act. It draws on groundbreaking research in economic sociology, economics, anthropology, and psychology to present theoretically grounded empirical case studies. These demonstrate how grand narratives, central bank forward guidance, economic forecasts, finance models, business plans, visions of technological futures, and new era stories influence behaviour and become instruments of power in markets and societies. The market impact of shared calculative devices, social narratives, and contingent imaginaries underlines the rationale for a new form of narrative economics.

Nation Branding In Europe

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Author : João Freire
language : en
Publisher: Routledge
Release Date : 2021-07-26

Nation Branding In Europe written by João Freire and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-26 with Business & Economics categories.

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent. The chapters are written from a wide range of academic and practitioner perspectives. Nation Branding in Europe is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines. Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns.

Resilience Authenticity And Digital Heritage Tourism

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Author : Deepak Chhabra
language : en
Publisher: Routledge
Release Date : 2021-09-08

Resilience Authenticity And Digital Heritage Tourism written by Deepak Chhabra and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-08 with Business & Economics categories.

This book examines the authentication of authenticity in heritage tourism by using a resilient smart systems approach. It discusses the emerging trends in cultural tourism and outlines, in a detailed manner, their significance in negotiating authenticity in tourism experience. Authentication of authenticity is an evolving, less-researched field of inquiry in heritage tourism. This book advances research on this subject by exploring different authentication processes and scrutinizes their resilience in building transformative heritage tourism pathways. It offers a kaleidoscopic view of the manner authenticity has evolved over the last several decades by observing a broad spectrum of cultural expressions. The evolution and meaningfulness of negotiated authenticity is identified and discussed in the context of pre-, intra- and post-pandemic times. This book focuses on the moral and existentialist trajectories or authenticity and the notion of self-authentication. It proposes a smart resilient authentication model to delicately negotiate the objective and self-dimensions of authenticity in transformative times. Furthermore, by sharing examples of best practices, it offers unique insights on how authenticity is authenticated and mediated via digital platforms and artificial intelligence. This book offers novel perspectives on negotiated authenticity and its authentication in heritage tourism and will appeal to both practitioners and students/scholars in Heritage studies; Design and Innovation; Tourism Studies; Geography and Planning across North America, Europe, and East-Asian countries.

Proceedings Of The 2nd International Joint Conference On Hospitality And Tourism Ijcht 2022 6 7 October 2022 Singaraja Bali Indonesia

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Author : I Nyoman Saputra Wahyu Wijaya
language : en
Publisher: European Alliance for Innovation
Release Date : 2022-12-12

Proceedings Of The 2nd International Joint Conference On Hospitality And Tourism Ijcht 2022 6 7 October 2022 Singaraja Bali Indonesia written by I Nyoman Saputra Wahyu Wijaya and has been published by European Alliance for Innovation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-12 with Business & Economics categories.

The 2nd International Joint Conference on Hospitality and Tourism (IJCHT) is an international forum that organized by the faculty of engineering and vocational, Universitas Pendidikan Ganesha, Bali, Indonesia as main organizer, previously the first (IJCHT) was held in UiTM Mara, Cawanag Pulau Pinang, Malaysia. The co-organized come from any other international institutions such as (1) Çanakkale Onsekiz Mart University, Turkiye/TROAS International Tourism Research Association (Turki), (2) Thammasat University, GSTM, National Institute of Development Administration (Thailand), (3) Universiti Teknologi MARA Cawangan Pulau Pinang (Malaysia), (4) the University of South Florida, Muma College of Business School of Hospitality and Tourism Management (USA), (5) Universitas Negeri Surabaya, (6) Forum Tata Boga Indonesia (Indonesia), (8) Perkumpulan Prodi Pendidikan Tata Busana Indonesia (Indonesia). IJCHT is an academic forum in tourism, hospitality and vocational education, to bring together academics, researchers and professionals to present their ideas and experiences in a scientific event, with the main theme “Supporting Sustainable Tourism by means of three basic frameworks: social, creative economy and environment”. IJCHT 2022 welcomes paper submissions for innovative work from researchers from diverse backgrounds including students, teachers, researchers, practitioners and the general public in tourism and hospitality industry and also in vocational education. The 2 nd International joint Conference on Hospitality and Tourism is attended by participants from more than 29 different university and institute, who represent Two different countries, namely Indonesia and France. Therefore, on behalf of the committee and the Research Institute of Universitas Pendidikan Ganesha. The success of the IJCHT 2022 is due to the support of many people i.e. steering committee members, program committee members, organizing committee members, authors, presenters, participants, keynote speakers, student committee, and people in other various roles. We would like to thank them all. (presenter and author) come from more than 5 (five) countries with international presenters of 68 participants out of 154 participants or 44.1% of all presenters at this Conference. This does not include participants other additions that were present were invitations (non-presenters) from the Undiksha Leaders, the Committee IJCHT, and Tourism Vocational School Teachers in Bali Province, as well as Undiksha Students. Participation of participants as presenters and authors in this international conference consisting of 10 countries (12 universities abroad) and 20 universities/institutions in Indonesia. This conference was also attended online via the zoom link and YouTube. Conference via zoom followed by 300 participants consisting of Undiksha students and other participants from within the country or abroad. While on the youtube link at the conference took place attended by 455 participants (455 views. Streamed on live Oct 6, 2022). Therefore, on behalf of the committee and the Research Institute of Universitas Pendidikan Ganesha. The success of the IJCHT 2022 is due to the support of many people i.e. steering committee members, program committee members, organizing committee members, authors, presenters, participants, keynote speakers, student committee, and people in other various roles. We would like to thank them all.

Future Policies And Strategies For Nation Branding

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