Fuzzy Sets In Management Economics And Marketing


Fuzzy Sets In Management Economics And Marketing
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Fuzzy Sets In Management Economics And Marketing


Fuzzy Sets In Management Economics And Marketing
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Author : Constantin Zopounidis
language : en
Publisher: World Scientific
Release Date : 2001

Fuzzy Sets In Management Economics And Marketing written by Constantin Zopounidis and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.


The rapid changes that have taken place globally on the economic, social and business fronts characterized the 20th century. The magnitude of these changes has formed an extremely complex and unpredictable decision-making framework, which is difficult to model through traditional approaches. The main purpose of this book is to present the most recent advances in the development of innovative techniques for managing the uncertainty that prevails in the global economic and management environments. These techniques originate mainly from fuzzy sets theory. However, the book also explores the integration of fuzzy sets with other decision support and modeling disciplines, such as multicriteria decision aid, neural networks, genetic algorithms, machine learning, chaos theory, etc. The presentation of the advances in these fields and their real world applications adds a new perspective to the broad fields of management science and economics.



Fuzzy Sets In The Management Of Uncertainty


Fuzzy Sets In The Management Of Uncertainty
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Author : Jaime Gil-Aluja
language : en
Publisher: Springer
Release Date : 2013-06-29

Fuzzy Sets In The Management Of Uncertainty written by Jaime Gil-Aluja and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-29 with Computers categories.


Fuzzy Sets in the Management of Uncertainty presents an overview of current problems in business management, primarily for those situations involving decision making of an economic-financial nature. The monograph therefore discusses problems of planning, programming, control and brings light to the entire financial network in its three phases: raising funds, analysis and investment. Special attention is paid to production processes and marketing of products and services. This monograph is a highly readable overview and introduction for scientists, professionals, graduate students, managers and consultants in the growing field of applications and fuzzy logic in the field of management.



Fuzzy Sets In Business Management Finance And Economics


Fuzzy Sets In Business Management Finance And Economics
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Author : Jorge de Andrés-Sánchez
language : en
Publisher: Mdpi AG
Release Date : 2022-02-18

Fuzzy Sets In Business Management Finance And Economics written by Jorge de Andrés-Sánchez and has been published by Mdpi AG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-18 with Mathematics categories.


This book collects fifteen papers published in s Special Issue of Mathematics titled "Fuzzy Sets in Business Management, Finance, and Economics", which was published in 2021. These paper cover a wide range of different tools from Fuzzy Set Theory and applications in many areas of Business Management and other connected fields. Specifically, this book contains applications of such instruments as, among others, Fuzzy Set Qualitative Comparative Analysis, Neuro-Fuzzy Methods, the Forgotten Effects Algorithm, Expertons Theory, Fuzzy Markov Chains, Fuzzy Arithmetic, Decision Making with OWA Operators and Pythagorean Aggregation Operators, Fuzzy Pattern Recognition, and Intuitionistic Fuzzy Sets. The papers in this book tackle a wide variety of problems in areas such as strategic management, sustainable decisions by firms and public organisms, tourism management, accounting and auditing, macroeconomic modelling, the evaluation of public organizations and universities, and actuarial modelling. We hope that this book will be useful not only for business managers, public decision-makers, and researchers in the specific fields of business management, finance, and economics but also in the broader areas of soft mathematics in social sciences. Practitioners will find methods and ideas that could be fruitful in current management issues. Scholars will find novel developments that may inspire further applications in the social sciences.



Intuitionistic Fuzzy Aggregation And Clustering


Intuitionistic Fuzzy Aggregation And Clustering
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Author : Zeshui Xu
language : en
Publisher: Springer
Release Date : 2013-01-09

Intuitionistic Fuzzy Aggregation And Clustering written by Zeshui Xu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-09 with Business & Economics categories.


This book offers a systematic introduction to the clustering algorithms for intuitionistic fuzzy values, the latest research results in intuitionistic fuzzy aggregation techniques, the extended results in interval-valued intuitionistic fuzzy environments, and their applications in multi-attribute decision making, such as supply chain management, military system performance evaluation, project management, venture capital, information system selection, building materials classification, and operational plan assessment, etc.



Fuzzy Sets And Economics


Fuzzy Sets And Economics
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Author : Yusuf M. Mansur
language : en
Publisher: Edward Elgar Publishing
Release Date : 1995-01-01

Fuzzy Sets And Economics written by Yusuf M. Mansur and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with Business & Economics categories.


Fuzzy Sets and Economics presents a clear and concise introduction to fuzzy mathematics and demonstrates its adaptability to the analysis of oligopolistic competition. In particular, the author indicates how the economic evaluation of non-cooperative oligopoly markets is changed when fuzzy set mathematics is used. The neo-classical view that oligopolistic competition is inefficient is shown only to apply in the short run while policy matters, such as antitrust, and some basic economic fundamentals, such as the supply-demand paradigm, are affected by the introduction of a fuzzy mathematics framework.



Inductive Fuzzy Classification In Marketing Analytics


Inductive Fuzzy Classification In Marketing Analytics
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Author : Michael Kaufmann
language : en
Publisher: Springer
Release Date : 2014-06-04

Inductive Fuzzy Classification In Marketing Analytics written by Michael Kaufmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-04 with Business & Economics categories.


To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the concept of likelihood and introduces a blend of Bayesian and Fuzzy Set approaches, allowing reasonings on fuzzy sets that are derived by inductive logic. By application of this theory, the book guides the reader towards a gradual segmentation of customers which can enhance return on targeted marketing campaigns. The algorithms presented can be used for visualization, selection and prediction. The book shows how fuzzy logic can complement customer analytics by introducing fuzzy target groups. This book is for researchers, analytics professionals, data miners and students interested in fuzzy classification for marketing analytics.



Fuzzy Optimization And Multi Criteria Decision Making In Digital Marketing


Fuzzy Optimization And Multi Criteria Decision Making In Digital Marketing
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Author : Kumar, Anil
language : en
Publisher: IGI Global
Release Date : 2015-10-27

Fuzzy Optimization And Multi Criteria Decision Making In Digital Marketing written by Kumar, Anil and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-27 with Business & Economics categories.


Abstract: "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher



Fuzzy Classification Of Online Customers


Fuzzy Classification Of Online Customers
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Author : Nicolas Werro
language : en
Publisher: Springer
Release Date : 2015-02-26

Fuzzy Classification Of Online Customers written by Nicolas Werro and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-26 with Business & Economics categories.


This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language’s grammar.



Fuzzy Multiple Objective Decision Making


Fuzzy Multiple Objective Decision Making
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Author : Young-Jou Lai
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Fuzzy Multiple Objective Decision Making written by Young-Jou Lai and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Mathematics categories.


In the last 25 years, the fuzzy set theory has been applied in many disciplines such as operations research, management science, control theory, artificial intelligence/expert system, etc. In this volume, methods and applications of crisp, fuzzy and possibilistic multiple objective decision making are first systematically and thoroughly reviewed and classified. This state-of-the-art survey provides readers with a capsule look into the existing methods, and their characteristics and applicability to analysis of fuzzy and possibilistic programming problems. To realize practical fuzzy modelling, it presents solutions for real-world problems including production/manufacturing, location, logistics, environment management, banking/finance, personnel, marketing, accounting, agriculture economics and data analysis. This book is a guided tour through the literature in the rapidly growing fields of operations research and decision making and includes the most up-to-date bibliographical listing of literature on the topic.



Soft Computing And Its Applications In Business And Economics


Soft Computing And Its Applications In Business And Economics
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Author : Rafik Aziz Aliev
language : en
Publisher: Springer
Release Date : 2012-08-10

Soft Computing And Its Applications In Business And Economics written by Rafik Aziz Aliev and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-10 with Computers categories.


"Soft Computing and its Applications in Business and Economics," or SC-BE for short, is a work whose importance is hard to exaggerate. Authored by leading contributors to soft computing and its applications, SC-BE is a sequel to an earlier book by Professors R. A. Aliev and R. R. Aliev, "Soft Computing and Its Applications," World Scientific, 200l. SC-BE is a self-contained exposition of the foundations of soft computing, and presents a vast compendium of its applications to business, finance, decision analysis and economics. One cannot but be greatly impressed by the wide variety of applications - applications ranging from use of fuzzy logic in transportation and health case systems, to use of a neuro-fuzzy approach to modeling of credit risk in trading, and application of soft computing to e-commerce. To view the contents of SC-BE in a clearer perspective, a bit of history is in order. In science, as in other realms of human activity, there is a tendency to be nationalistic - to commit oneself to a particular methodology and relegate to a position of inferiority or irrelevance all alternative methodologies. As we move further into the age of machine intelligence and automated reasoning, we run into more and more problems which do not lend themselves to solution through the use of our favorite methodology.