Ganzheitliche Corporate Identity
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Ganzheitliche Corporate Identity
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Author : Gerhard Regenthal
language : de
Publisher: Springer-Verlag
Release Date : 2009-03-11
Ganzheitliche Corporate Identity written by Gerhard Regenthal and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-11 with Business & Economics categories.
Praxisorientiert zeigt der Autor, wie Corporate Identity (CI) entwickelt und umgesetzt werden kann, um konsequente Kundenorientierung, hohe Produktqualität und ein klares Unternehmensprofil zu erreichen. Neu: Aktuelle Case Studies und CI als Selbstmanagementkonzept.
Ganzheitliche Corporate Identity
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Author : Gerhard Regenthal
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-08
Ganzheitliche Corporate Identity written by Gerhard Regenthal and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-08 with Business & Economics categories.
In einem praxisorientierten Gesamtkonzept zeigt der Autor, wie CI entwickelt und umgesetzt werden kann, um konsequente Kundenorientierung, hohe Produktqualität und klares Unternehmensprofil zu erreichen - von Mitarbeiter- und Gesprächsführung über Marketing und PR bis hin zur äußeren Gestalt.
Ganzheitliche Corporate Identity
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Author : Gerhard Regenthal
language : de
Publisher: Springer Science & Business Media
Release Date : 2003
Ganzheitliche Corporate Identity written by Gerhard Regenthal and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Ganzheitliche Corporate Identity
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Author : Gerhard Regenthal
language : de
Publisher: Springer-Verlag
Release Date : 2009-01-15
Ganzheitliche Corporate Identity written by Gerhard Regenthal and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-15 with Business & Economics categories.
Praxisorientiert zeigt der Autor, wie Corporate Identity (CI) entwickelt und umgesetzt werden kann, um konsequente Kundenorientierung, hohe Produktqualität und ein klares Unternehmensprofil zu erreichen. Neu: Aktuelle Case Studies und CI als Selbstmanagementkonzept.
Corporate Identity Als Ganzheitliche Strategie
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Author : Thies Wache
language : de
Publisher: Springer-Verlag
Release Date : 2013-09-03
Corporate Identity Als Ganzheitliche Strategie written by Thies Wache and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-03 with Business & Economics categories.
In den letzten Jahren taucht der Begriff Corporate Identity immer häufiger in Aufsätzen und Büchern zur strategischen Unternehmensführung auf. Auch in der Praxis findet der Begriff, mit dem unter Managern inzwischen wohlbekannten Kürzel "CI", immer mehr Beachtung. Es erscheint darum an der Zeit, Bilanz zu ziehen und einige Fragen zu stellen. Insbesondere: -Was hat die CI-Diskussion in der Theorie an Erkenntnissen hervorgebracht und wohin führt die Entwicklung? -Wie wird CI in der Praxis aufgefaßt und welche CI-Aktivitäten werden von den Unternehmen betrieben? Das vorliegende Buch widmet sich diesen Fragestellungen. Die Autoren gliedern es konsequent in einen theoretischen und einen empirischen Teil. Zu Beginn des theoretischen Teils steht der Versuch, Licht in die verwirrende Vielfalt unterschiedlicher Begriffsbestimmungen zu bringen. Auf der Grundlage einer geeigneten I)efinition werden alsdann verschiedene bekannte CI-Konzepte diskutiert. Hierbei zeigt sich, daß die ganzheitliche Sichtweise einer CI-Strategie am sinnvollsten und erfolgversprechendsten ist. Die Autoren entwickelten hierzu ein anschauliches Denkmodell, das sich wie ein roter Faden durch die Untersuchung zieht. Es zeigt einerseits den integrativen Charakter eines ganzheitlichen CI-Ansatzes, der bereits bestehende Konzepte der Unternehmensphilosophie und -kultur, der Organisationsentwicklung sowie der Imagepolitik zu einer umfassenden Unternehmensstrategie kombiniert. Ande rerseits ermöglicht es das Modell, ausführlich auf die einzelnen Strategieelemente, also die Handlungsparameter des Unternehmens, einzugehen, ohne daß dabei der Gesamtzusammenhang verloren geht.
Case Study Corporate Culture
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Author : Katrin Weislowski
language : en
Publisher: GRIN Verlag
Release Date : 2010-11-08
Case Study Corporate Culture written by Katrin Weislowski and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-08 with Business & Economics categories.
Research Paper (undergraduate) from the year 2009 in the subject Leadership and Human Resources - Miscellaneous, grade: 2,3, The FOM University of Applied Sciences, Hamburg, language: English, abstract: In strategic management research particularly the corporate culture is an important and outstanding topic. In the existing literature have crystallized innumerable approaches of the economical cultural research. The corporate culture found special appeal as Japanese companies obtained an improbable export success. Particularly the western industrial nations felt this worldwide expansion as threatening. The typical corporate culture of the Japanese companies is the key to success.1 From this innumerable concepts of corporate culture were developed, which partly come to carry in this work.2 At first corporate culture is described in general and the most important definitions are clarified. Subsequently, an introduction to the forms and goals takes place. The condition for a successful corporate culture is the mission statement of a company, which is described in the subsequent section. Further the measurement (section 2.4) is meaningful to the culture, in order to define the actual deviation from the targets situation of the culture and introduce measures. In section 2.5, the creation of a corporate culture is described. Also this is very important to act target-oriented. The conclusion of the theory part forms the success of a corporate culture, which is the most significant section and in order to that the company will be promoted further. After that follows the case with Google. At first is given an overview of the company and its corporate culture. At last the innovation-oriented culture of Google is described, which led to the success of the company. Finally the summary of the theory part and the case Google takes place. [...] 1 Von der Oelsnitz, D. (2009): Die innovative Organisation, 2. überarbeitete Auflage, 2009 2 Pullig, K. (2000): Innovative Unternehmenskulturen, 1. Auflage, Rosenberger Fachverlag, 2000
Case Study Corporate Culture
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Author : Katrin Weislowski
language : en
Publisher: GRIN Verlag
Release Date : 2010-11
Case Study Corporate Culture written by Katrin Weislowski and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11 with Business & Economics categories.
Research Paper (undergraduate) from the year 2009 in the subject Business economics - Personnel and Organisation, grade: 2,3, The FOM University of Applied Sciences, Hamburg, language: English, abstract: In strategic management research particularly the corporate culture is an important and outstanding topic. In the existing literature have crystallized innumerable approaches of the economical cultural research. The corporate culture found special appeal as Japanese companies obtained an improbable export success. Particularly the western industrial nations felt this worldwide expansion as threatening. The typical corporate culture of the Japanese companies is the key to success.1 From this innumerable concepts of corporate culture were developed, which partly come to carry in this work.2 At first corporate culture is described in general and the most important definitions are clarified. Subsequently, an introduction to the forms and goals takes place. The condition for a successful corporate culture is the mission statement of a company, which is described in the subsequent section. Further the measurement (section 2.4) is meaningful to the culture, in order to define the actual deviation from the targets situation of the culture and introduce measures. In section 2.5, the creation of a corporate culture is described. Also this is very important to act target-oriented. The conclusion of the theory part forms the success of a corporate culture, which is the most significant section and in order to that the company will be promoted further. After that follows the case with Google. At first is given an overview of the company and its corporate culture. At last the innovation-oriented culture of Google is described, which led to the success of the company. Finally the summary of the theory part and the case Google takes place. ...] 1 Von der Oelsnitz, D. (2009): Die innovative Organisation, 2. berarbeitete Auflage, 2009 2 Pullig, K. (2000): Innovative Unternehmenskul
Global Corporate Identity
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Author : David E. Carter
language : en
Publisher:
Release Date : 2004
Global Corporate Identity written by David E. Carter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Contemporary Thoughts On Corporate Branding And Corporate Identity Management
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Author : T. Melewar
language : en
Publisher: Springer
Release Date : 2008-10-23
Contemporary Thoughts On Corporate Branding And Corporate Identity Management written by T. Melewar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-23 with Business & Economics categories.
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
Corporate Identity In Der Unternehmensf Hrung
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Author : Isabell Schmidt
language : de
Publisher: GRIN Verlag
Release Date : 2007
Corporate Identity In Der Unternehmensf Hrung written by Isabell Schmidt and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Unternehmensf hrung, Management, Organisation, Note: 1,1, Berufsakademie Sachsen in Riesa, 15 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: In einer Zeit zunehmender Globalisierung, austauschbarer Produkte und Dienstleistungsangebote sowie einer immer kritischer werdenden ffentlichkeit m ssen die Unternehmen um Aufmerksamkeit, Unverwechselbarkeit und Einzigartigkeit k mpfen, um sich am Markt behaupten zu k nnen. Eine ganzheitliche Identit t zu schaffen, die Kapitalgebern, Lieferanten und Kunden als auch Mitarbeitern Sicherheit und Orientierung bietet, bedarf eines umfassenden Corporate Identity Managements. Vor diesem Hintergrund besch ftigt sich die vorliegende Arbeit mit der Notwendigkeit und den daraus resultierenden Zielen und Wirkungen von Corporate Identity. Dabei sollen die einzelnen Komponenten von Corporate Identity aufgezeigt und umfassend beleuchtet werden, um ihre Bedeutung im Hinblick auf den Erfolg von Unternehmen zu verdeutlichen. Dem Aspekt der Mitarbeiterf hrung soll im diesem Zusammenhang besondere Aufmerksamkeit zukommen, da die Mitarbeiter das Unternehmensimage nach au en kommunizieren und die Leistung des Unternehmens entscheidend pr gen.