Global Corporate Identity
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Global Corporate Identity 4
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Author : David E. Carter
language : en
Publisher: Collins Design
Release Date : 2008-09-01
Global Corporate Identity 4 written by David E. Carter and has been published by Collins Design this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-01 with categories.
Global Corporate Identity
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Author : David E. Carter
language : en
Publisher: HarperDes
Release Date : 2003-07-08
Global Corporate Identity written by David E. Carter and has been published by HarperDes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-08 with Business & Economics categories.
Since the 1980s, David E. Carter had produced the best-selling American Corporate Identity annual, showing the best new work in corporate identity design from the United States. Now, Carter has edited an international counterpart: Global Corporate Identity. The book has all the elements that have made American Corporate Identity such a popular reference book, with seven categories of corporate design: logos, letterheads, package design, complete identity programs, corporate identity manuals, signage & environmental graphics, and corporate brochures. Like American Corporate Identity, Global Corporate Identity is printed in full color and hardcover. The primary difference in the two books is in content: While American Corporate Identity includes only firms from the USA, Global Corporate Identity is predominantly filled with work from outside the United States. In all, about 70% of the pieces shown in this book are from places outside the USA. The American entries are, for the most part, representative of firms who do business outside the United States. The result is a comprehensive overview of the current corporate identity state of the art for those firms marketing on a multinational basis. Every designer who wants to keep up with the latest trends in international corporate identity will find this a must-have reference.
Global Corporate Identity 3
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Author : David E. Carter
language : en
Publisher: Harper Collins
Release Date : 2007-03-27
Global Corporate Identity 3 written by David E. Carter and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-27 with Art categories.
Global Corporate Identity 3 is the third edition in a series offering some of the best international corporate identity in current use today. Designing for clients who conduct business on an international level isn't nearly the rare event it once was. Due in large part to the ease of internet communication, even small firms and freelance designers have this opportunity more than they ever have, so being exposed to ideas, themes, and design executions that cross cultural lines is invaluable. Global Corporate Identity 3 showcases hundreds of superlative examples of design used on a multinational level. Work from 30 different countries and five continents is represented in this book making it a welcome addition to any graphics reference library.
Global Corporate Identity
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Author : Murray J. Lubliner
language : en
Publisher: Rockport Pub
Release Date : 1994-01-01
Global Corporate Identity written by Murray J. Lubliner and has been published by Rockport Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-01-01 with Business & Economics categories.
The Quest For Identity
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Author : Klaus Schmidt
language : en
Publisher: Burns & Oates
Release Date : 1995
The Quest For Identity written by Klaus Schmidt and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Corporate image categories.
Corporate identity is a matter of urgent importance for all firms. Describing the conditions for critical success, this book considers corporate culture, corporate behaviour, market conditions and strategies, products and services, and communication and de
The Corporate Brand
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Author : N. Ind
language : en
Publisher: Springer
Release Date : 1997-06-06
The Corporate Brand written by N. Ind and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-06-06 with Business & Economics categories.
What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. This book's fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.
Corporate Branding
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Author : T C Melewar
language : en
Publisher: Routledge
Release Date : 2015-04-10
Corporate Branding written by T C Melewar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-10 with Business & Economics categories.
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from particular sources. Yet there are few empirical studies available to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes: Area: geographical areas across the globe including the UK, USA, Europe and Asia; Arena: a variety of commercial and not-for-profit sectors, both B2B and B2C; Approach: methodological approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative. These three themes enable the reader to consider corporate branding from more perspectives and in more ways than any other corporate branding book. The result is an understanding of this strategically important, growing subject that cannot be found anywhere else. This book is an essential read for any branding student or interested professional.
Contemporary Thoughts On Corporate Branding And Corporate Identity Management
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Author : T. Melewar
language : en
Publisher: Springer
Release Date : 2008-10-23
Contemporary Thoughts On Corporate Branding And Corporate Identity Management written by T. Melewar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-23 with Business & Economics categories.
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
Building Corporate Identity Image And Reputation In The Digital Era
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Author : T C Melewar
language : en
Publisher: Routledge
Release Date : 2021-07-29
Building Corporate Identity Image And Reputation In The Digital Era written by T C Melewar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with Business & Economics categories.
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
Global Brand Strategy
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Author : Sicco Van Gelder
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
Global Brand Strategy written by Sicco Van Gelder and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
"A triumph...the definitive work on the subject. Should be obligatory reading for academics and practitioners alike." Simon Anholt, Chairman, Earthspeak, and author of Brand New Justice "His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly simplified for advanced marketers." Jack Yan, CEO, Jack Yan and Associates "A wonderful piece of work, extremely comprehensive and should provide an invaluable guide for brand management and development." K.N. Tang Emeritus Chairman ACNielsen Asia-Pacific "His contribution to global brand strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities." The Journal of Brand Management The purpose of this book is to clarify for brand managers what they must consider when managing their brands across diverse cultures and markets throughout the world. Each brand has its own particular assets and vulnerabilities when it comes to extending across geographic and cultural borders. Brand managers can find themselves faced with a multitude of complex issues, not least the language barrier. Global Brand Strategy is the first book to provide a rigorous analytical framework that can be used comparatively across markets to reveal how to extend the brand and realise its true value. Contents include: *The brand environment *The brand expression *The brand domain * The brand reputation *The brand affinity *The brand recognition *Local brand management *Harmonising a global brand *Extending a global brand *Creating a new global brand. Containing a wealth of analytical models, real-life examples and global case studies, Global Brand Strategy will provide fresh insights for managers and students alike into how to ensure the success of extending a brand globally.