Gastronomic Tourism Experiences And Experiential Marketing
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Gastronomic Tourism Experiences And Experiential Marketing
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Author : Saurabh Kumar Dixit
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-30
Gastronomic Tourism Experiences And Experiential Marketing written by Saurabh Kumar Dixit and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-30 with Business & Economics categories.
This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers’ perspectives. Gastronomic experiences for tourists can take many forms, including cooking classes, sustainable gastronomy, visiting farms, attending food festivals, and eating with locals in their home, among others. From an experiential marketing perspective, gastronomic tourist experiences provide an opportunity to further understand co-creation opportunities for chefs, destinations and other service providers. Service providers play a key role in packaging and promoting such experiences to differentiate destinations and build their reputation and destination image. The various chapters in this book cover a wide range of gastronomic experiences from different continents including Australia, Asia and Europe. The book also provides a review of current research themes on the topic, thus identifying areas where further research is needed. Gastronomic Tourism Experiences and Experiential Marketing is an essential read for both undergraduate and postgraduate students of Tourism, Hospitality, Management and Consumer Behaviour. This book will also be beneficial for industry practitioners and service providers who have an interest in understanding tourists who partake in gastronomic experiences. The chapters in this book were originally published as a special issue of Tourism Recreation Research.
The Routledge Handbook Of Tourism Experience Management And Marketing
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Author : Saurabh Kumar Dixit
language : en
Publisher: Routledge
Release Date : 2020-05-18
The Routledge Handbook Of Tourism Experience Management And Marketing written by Saurabh Kumar Dixit and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-18 with Business & Economics categories.
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.
Contemporary Advances In Food Tourism Management And Marketing
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Author : Francesc Fusté-Forné
language : en
Publisher: Taylor & Francis
Release Date : 2023-02-15
Contemporary Advances In Food Tourism Management And Marketing written by Francesc Fusté-Forné and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-15 with Business & Economics categories.
This comprehensive, multidisciplinary and expert-led book provides insight into the most current and insightful topics within food and beverage tourism practice and research, elaborated by leading researchers and practitioners in the field. The relationships between food and tourism have not only been at the core of recent tourism experiences, but they are expected to be crucial in the transformation of tourism futures. International in approach, this book analyzes the food tourism phenomenon from supply and demand perspectives, from health and politics to high-touch and high-tech, and brings together the relevant issues that inform these contemporary advances in food tourism research and practice. Providing a holistic approach to recent and future trends, the book is divided into 16 carefully selected and specially commissioned chapters that discuss the significance of food tourism research, the management and marketing of contemporary food and beverage experiences, the role of responsibility in the production and consumption of food tourism, and the anticipation of future trends in food and beverage tourism. This volume combines academic research with practitioner experience, allowing the authors to explore, debate and analyze our industry’s future challenges and solutions. This book is essential reading for students and researchers with an interest in food tourism, as well as practitioners.
The Future Of Food Tourism
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Author : Ian Yeoman
language : en
Publisher: Channel View Publications
Release Date : 2015-07-06
The Future Of Food Tourism written by Ian Yeoman and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-06 with Business & Economics categories.
This book presents a systematic and pattern-based explanation of food tourism, focusing on how and why change could occur and what the implications could be. In the future will food tourism involve food grown in the laboratory or a more authentic experience associated with place and history? The book’s approach to the future has focused on explanation; the contributors look for the causes, trends and theoretical concepts that explain change, thus attempting to justify and explore the future. Scenarios are used to explore alternative futures and the book examines the implications for the future of food tourism and highlights future research avenues. This book is primarily aimed at postgraduate students and researchers in the field of tourism studies.
Food Tourism Using Culinary Experiences To Increase Tourism At A Destination
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Author : Maria Priller
language : en
Publisher: GRIN Verlag
Release Date : 2018-02-20
Food Tourism Using Culinary Experiences To Increase Tourism At A Destination written by Maria Priller and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-20 with Business & Economics categories.
Seminar paper from the year 2017 in the subject Tourism, grade: 1,0, University of applied sciences, language: English, abstract: This paper aims to state to which extent culinary experiences affect the touristic situation of a certain destination. Food plays a high role in choosing a destination, which leads to the fact that food tourism plays a significant role in the overall tourism industry. Culinary tourism itself describes a way to witness local tourism through its culinary offers. To properly enjoy those, it is essential to provide culinary experiences, since those are the most memorable and convincing way to make tourists come back in the future. In order to achieve this goal, it is vital for industries to implement culinary storytelling in their marketing approach since this trend is capable of touching the human psyche, it is very authentic and gives the possibility to share feelings and ideas on a personal level. Another current trend in food tourism creating unique culinary experiences is dining in the dark since normal eating turns into a dynamic experience, which requires all five human senses.
The Routledge Handbook Of Gastronomic Tourism
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Author : Saurabh Kumar Dixit
language : en
Publisher: Routledge
Release Date : 2019-02-01
The Routledge Handbook Of Gastronomic Tourism written by Saurabh Kumar Dixit and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-01 with Business & Economics categories.
The Routledge Handbook of Gastronomic Tourism explores the rapid transformations that have affected the interrelated areas of gastronomy, tourism and society, shaping new forms of destination branding, visitor satisfaction, and induced purchase decisions. This edited text critically examines current debates, critical reflections of contemporary ideas, controversies and queries relating to the fast-growing niche market of gastronomic tourism. This comprehensive book is structured into six parts. Part I offers an introductory understanding of gastronomic tourism; Part II deals with the issues relating to gastronomic tourist behavior; Part III raises important issues of sustainability in gastronomic tourism; Part IV reveals how digital developments have influenced the changing expressions of gastronomic tourism; Part V highlights the contemporary forms of gastronomic tourism; and Part VI elaborates other emerging paradigms of gastronomic tourism. Combining the knowledge and expertise of over a hundred scholars from thirty-one countries around the world, the book aims to foster synergetic interaction between academia and industry. Its wealth of case studies and examples make it an essential resource for students, researchers and industry practitioners of hospitality, tourism, gastronomy, management, marketing, consumer behavior, business and cultural studies.
Food And Experiential Marketing
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Author : Wided Batat
language : en
Publisher: Routledge
Release Date : 2019-06-11
Food And Experiential Marketing written by Wided Batat and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-11 with Business & Economics categories.
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing. Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing? Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.
The Handbook Of Managing And Marketing Tourism Experiences
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-11-09
The Handbook Of Managing And Marketing Tourism Experiences written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-09 with Business & Economics categories.
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Experiential Consumption And Marketing In Tourism Within A Cross Cultural Context
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Author : Antónia Correia
language : en
Publisher: Goodfellow Publishers Ltd
Release Date : 2019-07-31
Experiential Consumption And Marketing In Tourism Within A Cross Cultural Context written by Antónia Correia and has been published by Goodfellow Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-31 with Business & Economics categories.
This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.
Case Studies On Food Experiences In Marketing Retail And Events
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Author : Susanne Doppler
language : en
Publisher: Woodhead Publishing
Release Date : 2020-08-21
Case Studies On Food Experiences In Marketing Retail And Events written by Susanne Doppler and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-21 with Business & Economics categories.
Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences