Gender Branding And The Modern Music Industry
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Gender Branding And The Modern Music Industry
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Author : Kristin Lieb
language : en
Publisher: Routledge
Release Date : 2013
Gender Branding And The Modern Music Industry written by Kristin Lieb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Social Science categories.
Critical frameworks for considering pop stars - Female popular music stars as brands - The modern music industry - The lifecycle for female popular music stars - The lifecycle model continued - Theoretical foundations for the lifecycle.
Gender Branding And The Modern Music Industry
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Author : Kristin J. Lieb
language : en
Publisher: Routledge
Release Date : 2018-01-12
Gender Branding And The Modern Music Industry written by Kristin J. Lieb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-12 with Social Science categories.
Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars—and the industry power brokers who make their fortunes—have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.
Understanding The Music Industries
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Author : Chris Anderton
language : en
Publisher: SAGE
Release Date : 2013-06-26
Understanding The Music Industries written by Chris Anderton and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Music categories.
This textbook presents a full overview of the many elements of the music industries, and offers a sustained focus on 'understanding' the processes that have driven and continue to drive the development of those industries. More than just an expose or ‘how to’ guide, this book gives students the tools to make sense of technological change, socio-cultural processes, and the constantly shifting music business environment. The crucial focus on research and analysis means readers can understand and track the ongoing development of the music industries and place themselves in the front line of innovation and entrepreneurship in the future.
Cries Of Joy Songs Of Sorrow
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Author : Marc L. Moskowitz
language : en
Publisher: University of Hawaii Press
Release Date : 2009-11-24
Cries Of Joy Songs Of Sorrow written by Marc L. Moskowitz and has been published by University of Hawaii Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-24 with Music categories.
Since the mid-1990s, Taiwan’s unique brand of Mandopop (Mandarin Chinese–language pop music) has dictated the musical tastes of the mainland and the rest of Chinese-speaking Asia. Cries of Joy, Songs of Sorrow explores Mandopop’s surprisingly complex cultural implications in Taiwan and the PRC, where it has established new gender roles, created a vocabulary to express individualism, and introduced transnational culture to a country that had closed its doors to the world for twenty years. In his early chapters, Marc L. Moskowitz provides the historical background necessary to understand the contemporary Mandopop scene, beginning with the birth of Chinese popular music in the East Asian jazz Mecca of 1920s Shanghai. A brief overview of alternative musical genres in the PRC such as Beijing rock and revolutionary opera is included. The section concludes with a look at the manner in which Taiwan’s musical ethos has influenced the mainland’s music industry and how Mandopop has brought Western music and cultural values to the PRC. This leads to a discussion of Taiwan pop’s exceptional hybridity, beginning with foreign influences during the colonial period under the Dutch and Japanese and continuing with the country’s political, cultural, and economic alliance with the U.S. Moskowitz addresses the resulting wealth of transnational musical influences from the rest of East Asia and the U.S. and Taiwan pop’s appeal to audiences in both the PRC and Taiwan. In doing so, he explores how Mandopop’s "songs of sorrow," with their ubiquitous themes of loneliness and isolation, engage a range of emotional expression that resonates strongly in the PRC. Later chapters examine the construction of male and female identities in Mandopop and look at the widespread condemnation of the genre by critics. Drawing on analyses and data from earlier chapters (including interviews with dozens of performers, song writers, and lay people in Taipei and Shanghai), Moskowitz attempts to answer the question: Why, if the music is as bad as some assert, is it so central to the lives of the largest population in the world? To answer, he highlights Mandopop’s important contribution as a poetic lament that simultaneously embraces and protests modern life. Cries of Joy, Songs of Sorrow is a highly readable introduction to an important but understudied East Asian phenomenon. It will find a ready audience among scholars and students of Chinese and Taiwanese popular culture as well as musicologists studying transnational music flows and non-Western popular music.
Music As Intangible Cultural Heritage
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Author : Blanca de-Miguel-Molina
language : en
Publisher: Springer Nature
Release Date : 2021
Music As Intangible Cultural Heritage written by Blanca de-Miguel-Molina and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Cultural property categories.
This open access book offers an interdisciplinary perspective and presents various case studies on music as ICH, highlighting the importance and functionality of music to stimulating social innovation and entrepreneurship., Intangible Cultural Heritage (ICH) covers the traditions or living expressions proposed by the 2003 Convention for the Safeguarding of the Intangible Cultural Heritage in five areas, including music. To understand the relationship between immaterial and material uses and inherent cultural landscapes, this open access book analyzes the symbolic, political, and economic dimensions of music. The authors highlight the continuity and current functionality of these artistic forms of expression as well as their lively and changing character in continuous transformation. Topics include the economic value and impact of music, strategies for social innovation in the music sector, music management, and public policies to promote cultural and creative industries. [Resumen de la editorial]
Music Management Marketing And Pr
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Author : Chris Anderton
language : en
Publisher: SAGE
Release Date : 2022-02-24
Music Management Marketing And Pr written by Chris Anderton and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-24 with Language Arts & Disciplines categories.
This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.
Women In Music
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Author : Karin Pendle
language : en
Publisher: Routledge
Release Date : 2012-07-26
Women In Music written by Karin Pendle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Music categories.
Women in Music: A Research and Information Guide is an annotated bibliography emerging from more than twenty-five years of feminist scholarship on music. This book testifies to the great variety of subjects and approaches represented in over two decades of published writings on women, their work, and the important roles that feminist outlooks have played in formerly male-oriented academic scholarship or journalistic musings on women and music.
Towards Gender Equality In The Music Industry
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Author : Catherine Strong
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2019-12-12
Towards Gender Equality In The Music Industry written by Catherine Strong and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-12 with Music categories.
Gender inequality is universally understood to be a continued problem in the music industry. This volume presents research that uses an industry-based approach to examine why this gender imbalance has proven so hard to shift, and explores strategies that are being adopted to try and bring about meaningful change in terms of women and gender diverse people establishing ongoing careers in music. The book focuses on three key areas: music education; case studies that explore practices in the music industry; and activist spaces. Sitting at the intersection between musical production, the creative industries and gender politics, this volume brings together research that considers the gender politics of the music industry itself. It takes a global approach to these issues, and incorporates a range of genres and theoretical approaches. At a time when more attention than ever is being paid to gender and music, this volume presents cutting edge research that contributes to current debates and offers insights into possible solutions for the future. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by Knowledge Unlatched.
Fashion Music
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Author : Jochen Strähle
language : en
Publisher: Springer
Release Date : 2017-08-10
Fashion Music written by Jochen Strähle and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-10 with Business & Economics categories.
This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company’s strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role of music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists’ role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).
Glitter Up The Dark
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Author : Sasha Geffen
language : en
Publisher: University of Texas Press
Release Date : 2020-04-07
Glitter Up The Dark written by Sasha Geffen and has been published by University of Texas Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with Music categories.
Why has music so often served as an accomplice to transcendent expressions of gender? Why did the query "is he musical?" become code, in the twentieth century, for "is he gay?" Why is music so inherently queer? For Sasha Geffen, the answers lie, in part, in music’s intrinsic quality of subliminal expression, which, through paradox and contradiction, allows rigid gender roles to fall away in a sensual and ambiguous exchange between performer and listener. Glitter Up the Dark traces the history of this gender fluidity in pop music from the early twentieth century to the present day. Starting with early blues and the Beatles and continuing with performers such as David Bowie, Prince, Missy Elliot, and Frank Ocean, Geffen explores how artists have used music, fashion, language, and technology to break out of the confines mandated by gender essentialism and establish the voice as the primary expression of gender transgression. From glam rock and punk to disco, techno, and hip-hop, music helped set the stage for today’s conversations about trans rights and recognition of nonbinary and third-gender identities. Glitter Up the Dark takes a long look back at the path that led here.