Gender Utopia In Advertising
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Gender Utopia In Advertising
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Author : Luigi Manca
language : en
Publisher: Syracuse University Press
Release Date : 1994
Gender Utopia In Advertising written by Luigi Manca and has been published by Syracuse University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
This work explores the connection between gender and utopian imagery in advertising. It argues that utopian visions reflect traditional and nontraditional gender roles and have shaped consumer's fantasies. Subjects include fashion magazine advertising and images of men in 1980s magazines.
Utopian Images And Narratives In Advertising
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Author : Luigi Daniele Manca
language : en
Publisher: Lexington Books
Release Date : 2012
Utopian Images And Narratives In Advertising written by Luigi Daniele Manca and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.
Current Research On Gender Issues In Advertising
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Author : Yorgos Zotos
language : en
Publisher: Routledge
Release Date : 2020-10-12
Current Research On Gender Issues In Advertising written by Yorgos Zotos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-12 with Business & Economics categories.
Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.
Learning To Sell Sex Ism
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Author : Aileen O'Driscoll
language : en
Publisher: Springer
Release Date : 2018-10-29
Learning To Sell Sex Ism written by Aileen O'Driscoll and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-29 with Social Science categories.
This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry’s next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O’Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry. Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.
Utopian Images And Narratives In Advertising
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Author :
language : en
Publisher:
Release Date : 2012
Utopian Images And Narratives In Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.
Privileging The Privileged
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Author : Sharada J. Schaffter
language : en
Publisher: Bibliophile South Asia
Release Date : 2006
Privileging The Privileged written by Sharada J. Schaffter and has been published by Bibliophile South Asia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Mass media and women categories.
Gender And Advertising
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Author : Marco Adorno
language : en
Publisher:
Release Date : 2013-11
Gender And Advertising written by Marco Adorno and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11 with categories.
Seminar paper from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, University of Koblenz-Landau (Anglistik), language: English, abstract: In this term paper, in order to analyze how gender roles and stereotypes are built in magazine advertisements, overall 280 advertisements of men's magazine Men's Health and women's magazine Women's Health, published in 2012 in the USA, were surveyed. Three issues for each magazine were selected to collect enough data for a content analysis. For the semiotic analysis ten advertisement were chosen as representative of gender advertising that appears in our society. The final conclusion of this term paper will be that, gender stereotypes are highly expressed, conveyed and confirmed in magazine advertisements and that although changes are visible, they are merely only on the surface, pretending to change.
Feminists Feminisms And Advertising
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Author : Kim Golombisky
language : en
Publisher: Lexington Books
Release Date : 2017-10-16
Feminists Feminisms And Advertising written by Kim Golombisky and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-16 with Language Arts & Disciplines categories.
This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women’s movement. Contributors consider the ways advertisers encode race, ethnicity, gender, andheteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.
Feminist Perspectives On Advertising
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Author : Kim Golombisky
language : en
Publisher: Rowman & Littlefield
Release Date : 2018-11-29
Feminist Perspectives On Advertising written by Kim Golombisky and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-29 with Language Arts & Disciplines categories.
This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled “Historicize This!,” includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women’s complex relations with technologies from cars to Twitter. The second section, “Advertising Body Politics,” groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese “promotion girls.” The third section, “Media Reps,” revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, “Reproduction and Postfeminist Empowerment,” ends the book with a selection of case studies on the advertising industry’s cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women’s reproductive health and mothering.
Stereotypes Galore Women S Emancipation As Reflected In Advertising
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Author : Gesa Biermann
language : en
Publisher: GRIN Verlag
Release Date : 2011
Stereotypes Galore Women S Emancipation As Reflected In Advertising written by Gesa Biermann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Language Arts & Disciplines categories.
A woman rushes across the creen, cleaning the floor with the latest "turbo power 3" multifunction vacuum cleaner, feeds her baby with the new and improved baby formula and marvels at her almost blindinghly clean dishes, then turns to the camera with a smile on her face that suggests she could not imagine a more satisfying life. This description might sound a little old fashioned and restricting, but it is commonly conveyed to us through advertising, even today. (...).