Gender And Advertising
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Gender And Advertising
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Author : Marco Adorno
language : en
Publisher:
Release Date : 2013-11
Gender And Advertising written by Marco Adorno and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11 with categories.
Seminar paper from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, University of Koblenz-Landau (Anglistik), language: English, abstract: In this term paper, in order to analyze how gender roles and stereotypes are built in magazine advertisements, overall 280 advertisements of men's magazine Men's Health and women's magazine Women's Health, published in 2012 in the USA, were surveyed. Three issues for each magazine were selected to collect enough data for a content analysis. For the semiotic analysis ten advertisement were chosen as representative of gender advertising that appears in our society. The final conclusion of this term paper will be that, gender stereotypes are highly expressed, conveyed and confirmed in magazine advertisements and that although changes are visible, they are merely only on the surface, pretending to change.
Gender And Advertising
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Author : Marco Adorno
language : en
Publisher: GRIN Verlag
Release Date : 2013-11-12
Gender And Advertising written by Marco Adorno and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-12 with Business & Economics categories.
Seminar paper from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, University of Koblenz-Landau (Anglistik), language: English, abstract: In this term paper, in order to analyze how gender roles and stereotypes are built in magazine advertisements, overall 280 advertisements of men's magazine Men’s Health and women's magazine Women’s Health, published in 2012 in the USA, were surveyed. Three issues for each magazine were selected to collect enough data for a content analysis. For the semiotic analysis ten advertisement were chosen as representative of gender advertising that appears in our society. The final conclusion of this term paper will be that, gender stereotypes are highly expressed, conveyed and confirmed in magazine advertisements and that although changes are visible, they are merely only on the surface, pretending to change.
Gender Advertisements
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Author : Erving Goffman
language : en
Publisher: Palgrave
Release Date : 1979
Gender Advertisements written by Erving Goffman and has been published by Palgrave this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Photography of women categories.
Current Research On Gender Issues In Advertising
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Author : Yorgos Zotos
language : en
Publisher: Routledge
Release Date : 2020-10-12
Current Research On Gender Issues In Advertising written by Yorgos Zotos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-12 with Business & Economics categories.
Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.
Learning To Sell Sex Ism
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Author : Aileen O'Driscoll
language : en
Publisher: Springer
Release Date : 2018-10-29
Learning To Sell Sex Ism written by Aileen O'Driscoll and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-29 with Social Science categories.
This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry’s next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O’Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry. Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.
Connotations And Gender In Ads
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Author : Denise Ellinger
language : en
Publisher: GRIN Verlag
Release Date : 2005-04-16
Connotations And Gender In Ads written by Denise Ellinger and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-04-16 with Literary Collections categories.
Seminar paper from the year 2004 in the subject English Language and Literature Studies - Linguistics, grade: 2,7, Technical University of Braunschweig (Englisches Seminar), course: Proseminar, language: English, abstract: In this paper, I want to point out the characteristics of connotation and denotation and their relation to advertising. First, I will concentrate on connotation. I want to work out the structure and the way it is used and then go into its role in advertising. The chapter about denotation is supposed to give an overview of denotation. Just like the part about connotation I want to point out what the term denotation means and the usage of it. After that, I want to compare both aspects in an extra chapter. The last part of this chapter then illustrates the differences of connotation and denotation to make clear in what way they are related. Chapter number three then is related to the topic of Gender in Advertising. First, I will give a general overview about the topic and analytic possibilities. Later I will go on with the topic of women and men in advertising. In chapter number four, I will come up with the hypothesis that women and men have different connotations to specific terms or advertisings. To achieve that I made two different polls, whose results are presented here. The aim of those polls is to clear if there are any differences in the connotations of each sex to simple words. Later I will go on with a poll I carried out with several male test subjects. This poll was done with printed adverts and its objective is to answer the question if men are able to assign ads to the right target group and what they associate with the respective advertisements. Another important and interesting question that I want to answer in chapter 4.2. is if men tend to feel adverts as sexistic or not.
Gender Utopia In Advertising
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Author : Luigi Manca
language : en
Publisher: Syracuse University Press
Release Date : 1994
Gender Utopia In Advertising written by Luigi Manca and has been published by Syracuse University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
This work explores the connection between gender and utopian imagery in advertising. It argues that utopian visions reflect traditional and nontraditional gender roles and have shaped consumer's fantasies. Subjects include fashion magazine advertising and images of men in 1980s magazines.
Putting On Appearances
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Author : Diane Barthel
language : en
Publisher: Temple University Press
Release Date : 1988
Putting On Appearances written by Diane Barthel and has been published by Temple University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
A lively critical analysis that reveals the overlooked and underestimated depth of cultural meaning behind contemporary American advertising
Advertising Gender And Society
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Author : Magdalena Zawisza-Riley
language : en
Publisher: Routledge
Release Date : 2019-07-03
Advertising Gender And Society written by Magdalena Zawisza-Riley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-03 with Psychology categories.
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Brandsplaining
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Author : Jane Cunningham
language : en
Publisher: Penguin UK
Release Date : 2021-02-18
Brandsplaining written by Jane Cunningham and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-18 with Business & Economics categories.
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast