Gender Advertisements
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Gender Advertisements
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Author : Erving Goffman
language : en
Publisher: HarperCollins Publishers
Release Date : 1987
Gender Advertisements written by Erving Goffman and has been published by HarperCollins Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
This book looks at the behavioral representation of our cultural assumptions about the nature of the sexes. It explores the properties of gender displays, with the nature of those interpersonal rituals through which we affirm in daily life our apparent beliefs regarding the character of males and females and the relationship that is approved within and across sex status. It also discusses the nature of photography and the relations of photographs to what they purport to picture. The author also details the ways in which gender, especially female gender, is presented in popular advertisements.
Gender Advertisements
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Author : Erving Goffman
language : en
Publisher: Palgrave
Release Date : 1979
Gender Advertisements written by Erving Goffman and has been published by Palgrave this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Photography of women categories.
Gender Advertisements
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Author : Erving Goffman
language : en
Publisher:
Release Date : 1999
Gender Advertisements written by Erving Goffman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Sex role in advertising categories.
Gender Utopia In Advertising
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Author : Luigi Manca
language : en
Publisher: Syracuse University Press
Release Date : 1994
Gender Utopia In Advertising written by Luigi Manca and has been published by Syracuse University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
This work explores the connection between gender and utopian imagery in advertising. It argues that utopian visions reflect traditional and nontraditional gender roles and have shaped consumer's fantasies. Subjects include fashion magazine advertising and images of men in 1980s magazines.
Advertising Gender And Society
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Author : Magdalena Zawisza-Riley
language : en
Publisher: Routledge
Release Date : 2019-07-03
Advertising Gender And Society written by Magdalena Zawisza-Riley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-03 with Psychology categories.
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Learning To Sell Sex Ism
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Author : Aileen O'Driscoll
language : en
Publisher: Springer
Release Date : 2018-10-29
Learning To Sell Sex Ism written by Aileen O'Driscoll and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-29 with Social Science categories.
This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry’s next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O’Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry. Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.
Putting On Appearances
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Author : Diane Barthel
language : en
Publisher: Temple University Press
Release Date : 1988
Putting On Appearances written by Diane Barthel and has been published by Temple University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
A lively critical analysis that reveals the overlooked and underestimated depth of cultural meaning behind contemporary American advertising
Gender Stereotyping In U S Print Advertisements
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Author : Sarah Höchst
language : en
Publisher: GRIN Verlag
Release Date : 2017-08-03
Gender Stereotyping In U S Print Advertisements written by Sarah Höchst and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-03 with Literary Collections categories.
In contemporary society advertising is everywhere. Advertisement is always with us, no matter where we are. Although we are aware of the constant bombarding by advertisement everywhere we go, we hardly recognize the influence that it has on us. Thereby, advertising has a great influence on us as individuals and on society as a whole. Through the media, we make sense of our cultural identities, gender and sexuality. The central goal of this book is to examine the development of presentations of gender stereotypes in print advertisements over a time period of 40 years via content analysis of a sample of magazine advertisements. The key questions are: How do U.S. print advertisements construct gender stereotypes? How did these stereotypes develop and do they have an influence on the consumer and the U.S. culture? Content analysis has been proven in decades of research on gender stereotyping as it relates to mass media and because this is an appropriate method to not only focus on images, but also on verbal messages. Magazines present an especially enduring, popular medium, thus this study focuses on gender stereotypes in print advertisements of magazines. More specifically, it focuses on the magazines Cosmopolitan and Esquire due to the varying target audiences, and because they might be a potential indicator of U.S. magazine advertising in general. To further limit the object of investigation, this study concentrates on beauty product advertisements. From the text: - Gender studies; - Cosmopolitan; - Esquire; - Identity; - U.S. Magazines
Analysis Of The Gendered Advertisements From The Perspective Of Text And Visuals
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Author : Kwan Lung Chan
language : en
Publisher: GRIN Verlag
Release Date : 2020-07-08
Analysis Of The Gendered Advertisements From The Perspective Of Text And Visuals written by Kwan Lung Chan and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-08 with Social Science categories.
Essay from the year 2019 in the subject Sociology - Gender Studies, grade: B, Education University of Hong Kong, course: ENG3267 Language and Gender, language: English, abstract: This essay aims to find out the typical characteristics of a female-centred advertisement and a male-centred advertisement, and how does advertisements usually brainwash audience practically to enhance their sales. Visuals would be mainly analysed and also texts occasionally, using the photographic art critique approach, i.e. to see how 'vision and visual images are expressions of power relations' by analysing how the audience see the images and how the producer exert the power of such way of seeing over the audience, and Michael Halliday’s Systemic Functional Grammar. The Revlon advertisement starring Halle Berry and Noah Mills and shot by Brian Bowen Smith, and the Stella Artois advertisement shot by Annie Leibovitz are chosen for the analysis, which both are found on the internet. Gender representations in advertisements have been criticized as gender-biased and are utilized as a means for enhancing revenue of entrepreneurs. For example, beliefs such as "ageing is bad", "fat is bad", "body hair is bad", "natural body odour is bad" are promoted in advertisements so as to make the audience believe these are true. The companies can then successful increase sales such as anti-aging cosmetics, fat-free food, hair-removal cream and antiperspirant spray. Repetitive brainwashing using advertisements can simply make the "actual reader" be assimilated to become the imaginary "ideal reader" that the advertisement aims to promote the goods/service to unconsciously.
Gender And Advertising
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Author : Marco Adorno
language : en
Publisher: GRIN Verlag
Release Date : 2013-11-12
Gender And Advertising written by Marco Adorno and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-12 with Business & Economics categories.
Seminar paper from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, University of Koblenz-Landau (Anglistik), language: English, abstract: In this term paper, in order to analyze how gender roles and stereotypes are built in magazine advertisements, overall 280 advertisements of men's magazine Men’s Health and women's magazine Women’s Health, published in 2012 in the USA, were surveyed. Three issues for each magazine were selected to collect enough data for a content analysis. For the semiotic analysis ten advertisement were chosen as representative of gender advertising that appears in our society. The final conclusion of this term paper will be that, gender stereotypes are highly expressed, conveyed and confirmed in magazine advertisements and that although changes are visible, they are merely only on the surface, pretending to change.