Generating Breakthrough New Product Ideas
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Generating Breakthrough New Product Ideas
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Author : Robert G. Cooper
language : en
Publisher: Product Development Institute
Release Date : 2009-04
Generating Breakthrough New Product Ideas written by Robert G. Cooper and has been published by Product Development Institute this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04 with Business & Economics categories.
Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com
Creating Breakthrough Products
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Author : Jonathan Cagan
language : en
Publisher: FT Press
Release Date : 2002
Creating Breakthrough Products written by Jonathan Cagan and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development.
Identifying Hidden Needs
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Author : K. Goffin
language : en
Publisher: Springer
Release Date : 2010-10-06
Identifying Hidden Needs written by K. Goffin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-06 with Business & Economics categories.
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Winning At New Products
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Author : Robert G. Cooper
language : en
Publisher: Hachette UK
Release Date : 2017-09-19
Winning At New Products written by Robert G. Cooper and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-19 with Business & Economics categories.
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Creating Breakthrough Products
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Author : Jonathan M. Cagan
language : en
Publisher: FT Press
Release Date : 2012-09-04
Creating Breakthrough Products written by Jonathan M. Cagan and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-04 with Business & Economics categories.
For years, Jonathan Cagan’s and Craig M. Vogel’s Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets — or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new Second Edition compares revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation, helping decision-makers choose between them, and make either one work. Cagan and Vogel provide more coverage of Value Opportunity Analysis and ethnography, as well as new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. Throughout, readers will find up-to-date insights into identifying Product Opportunity Gaps that can lead to enormous success; navigating the "Fuzzy Front End" of product development; and leveraging contributions from diverse product teams — while staying relentlessly focused on customers’ values and lifestyles, from strategy through execution. Using additional visual maps and illustrations, they’ve made their best-selling book even more intuitive and accessible to both industry and academic audiences.
Creating Breakthrough Ideas
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Author : Susan Squires
language : en
Publisher: Praeger
Release Date : 2002-11-30
Creating Breakthrough Ideas written by Susan Squires and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-30 with Business & Economics categories.
Research, design, and development firms are actively recruiting anthropologists and other social scientists, as ethnographic research becomes more central to the creation of appropriate new products, services, and marketing strategies for U.S. and global markets. To be successful designers, professionals must learn new processes, develop training programs, modify communication styles, and share their methods to make their work possible. The current volume is written by social scientists, designers, and entrepreneurs who create new products and services. They provide frank and insightful discussions about the opportunities and challenges facing researchers and designers who are learning to collaborate. The book highlights several major topics in order to focus on critical aspects of the industry's highly related features. It provides background information about ethnography, decsribes and analyzes the industry, presents case examples of working practices and discusses emerging methodology based on three fundamental kinds of projects (discovery, design, and evaluation). The book suggests ways emerging design professionals can (1) improve their own performance, (2) change the working processes of the industry itself, (3) contribute to basic ethnographic research, and (4) craft training programs for the next generation of professionals.
Serial Innovators
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Author : Abbie Griffin
language : en
Publisher: Stanford University Press
Release Date : 2012-05-30
Serial Innovators written by Abbie Griffin and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-30 with Business & Economics categories.
Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms. In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings to improved electronics in companies such as Alberto Culver, Hewlett-Packard, and Procter & Gamble. Based on interviews with over 50 serial innovators and an even larger pool of their co-workers, managers and human resources teams, the authors reveal key insights about how to better understand, emulate, enable, support, and manage these unique and important individuals for long-term corporate success. Interestingly, the book finds that serial innovators are instrumental both in cases where firms are aware of clear market demands, and in scenarios when companies take risks on new investments, creating a consumer need. For over 25 years, research on innovation has taken the perspective that new product development can be managed like any other (complex) process of the firm. While a highly structured and closely supervised approach is helpful in creating incremental innovations, this book finds that it is not conducive to creating breakthrough innovations. The text argues that the drive to routinize innovation has gone too far; in fact, so far as to limit many mature firms' ability to create breakthrough innovations. In today's economy, with the future of so many large firms on the line, this book is a clarion call to businesses to rethink how to nurture and thrive on their innovative workforce.
Breakthrough Zone
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Author : Roy Langmaid
language : en
Publisher: John Wiley & Sons
Release Date : 2004-11-19
Breakthrough Zone written by Roy Langmaid and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-19 with Business & Economics categories.
A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Drawing on their wide experience of working with top companies including British Airways, BUPA, and Carphone Warehouse, Ray Langmaid and Mac Andrews argue that it is customers themselves who are best-placed to conceive great new products and services, but that they will need time and trust to work out how these might best be created. Traditional ways of talking to customers such as focus groups lack honesty and place perceptual barriers - what is needed is a new approach that is open, honest and ongoing. The solution is the Breakthrough Zone, a creative meeting of customer and executives in which desires are unlocked and needs identified. Versatile enough to be used with groups of any size, this process is built on personal relationships, and proven to generate really innovative ideas for brand extensions and product development. Provides the tools and techniques to enable you to get closer to your customers - a step-by-step guide shows you how to implement the 'Breakthrough Zone' process Explores why this type of communication is so much more effective than focus groups or traditional database-driven approaches to engaging in customer dialogue Previous innovations generated in the Breakthrough Zone include BA's 'Beds for Business', BT's 'It's Good to Talk' and new market strategies for VISA and Dell
Generating Product Ideas
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Author : Artiom Dashinsky
language : en
Publisher:
Release Date : 2020-08
Generating Product Ideas written by Artiom Dashinsky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08 with categories.
Find ideas for your new next business, side hustle, or indie startup. FROM THE AMAZON BEST-SELLING AUTHOR Today every skill for building a product can be learnt online -- coding, design, marketing -- besides one: generating new product ideas. With this book, you will learn 17 actionable techniques for finding ideas to start your next profitable SaaS, physical, digital, services or content business. "The way to get good ideas is to get lots of ideas..." -- Linus Pauling, Nobel Prize laureate What will you learn from this book? Find ideas -- Discover actionable techniques to immediately find problems to build businesses around. Notice opportunities -- Learn the mental models that will help you to start noticing problems in the future and convert them into products later. Find niche markets -- Learn how to define the audiences that you'd enjoy serving and explore opportunities in their niches. Prioritize ideas -- Sort ideas with the biggest potential impact to fit your business and personal goals. What's inside? 17 actionable techniques for finding business problems through scientific research, web search analysis, market trends, your own experience, open data sets, unrelated industries, business model patterns, etc. 60+ examples of product ideas 6 printable PDF canvases for practicing the techniques No upsale, no fluff This book will benefit indie hackers building a bootstrapped business from home, entrepreneurs starting a lifestyle business, full-time employees exploring a side hustle, freelancers diversifying their income, or students looking for ideas for their school projects.
Product Innovation And Technology Strategy
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Author : Robert G. Cooper
language : en
Publisher: Stage-Gate International
Release Date : 2009
Product Innovation And Technology Strategy written by Robert G. Cooper and has been published by Stage-Gate International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with New products categories.
Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.