Generation X Wie Erreicht Man Eine Jugend Die Keine Marketingzielgruppe Sein Will
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Generation X Wie Erreicht Man Eine Jugend Die Keine Marketingzielgruppe Sein Will
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Author : Anja Härschel
language : de
Publisher: diplom.de
Release Date : 2001-05-03
Generation X Wie Erreicht Man Eine Jugend Die Keine Marketingzielgruppe Sein Will written by Anja Härschel and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05-03 with Business & Economics categories.
Inhaltsangabe: Inhaltsverzeichnis:Inhaltsverzeichnis: Abbildungsverzeichnis5 1.Einleitung6 1.1Zielsetzung der Arbeit6 1.2Bedeutung des Themas6 1.3Vorgehensweise6 2.Wertewandel und Zeitgeist8 2.1Das Phasenmodell kulturellen Wandels8 2.2Die Änderung der Rahmenbedingungen für das Konsumgütermarketing8 2.3Begriffsklärungen und Abgrenzungen10 3.Jugend in den 90er Jahren - die Generation X11 3.1Gesellschaftliche Rahmenbedingungen der Jugendkultur11 3.1.1Jugendalter, Erziehung und Kaufkraft - das Konsumpotential11 3.1.2Das Wesen der Jugendkultur13 3.1.3Szenen - die Gesellschaftsordnung der 90er13 3.2Das Wesen der Generation X15 3.2.1Multioptional und paradox16 3.2.2Flucht in die Parallelwelt - Games, Fans und Raves18 3.2.2.1Computer-Kids18 3.2.2.2Fan-Kultur19 3.2.2.3Rave: Nightlife als Lebensform19 3.2.3Grenzen überschreiten - Thrilling, Sex-Tabus und Erlebniskultur21 3.2.4Konsumverweigerung und Rückzug21 3.2.4.1Das Ende der schönen Oberflächen22 3.2.4.2Rückkehr in die Kindheit22 3.2.4.3Zynismus - das Spiel mit dem Ekel23 3.3Das Konsumverhalten24 3.3.1Medien - die Bedeutung von Musik-TV und Fanzines24 3.3.1.1Die Bedeutung der Massenmedien24 3.3.1.2Jugend-TV: Abschied von den Einzelsendungen25 3.3.1.3Jugendzeitschriften: Von Bravo bis Tempo26 3.3.2Das Qualitäts- und Markenbewußtsein27 3.3.2.1Die Marke als Markierung27 3.3.2.2Marke und jugendlicher Verwender28 3.3.2.3Einstellung zur Werbung30 4.Szenenmarketing - Abschied vom linearen Marketing und Zielpublikum31 4.1Marktforschung wird zur Trendforschung31 4.1.1Neue Aufgabenfelder und Arbeitsweisen31 4.1.1.1Das Wesen des Trends31 4.1.1.2Arbeitsweisen der Trendforschung32 4.1.2Die wichtigsten Trends für die 90er Jahre35 4.2Interfusion: Vernetzung zwischen Unternehmen und Umwelt37 4.2.1Fließen in einem zappeligen Umfeld37 4.2.2Mikrosegmentierung: Szenen statt Zielgruppen37 4.2.3Interfusion braucht die Pop-Kultur der Jugend38 4.2.4 Supermarkt of Styles - Konsumentenstudie am Beispiel der Musikszenen39 4.2.5Chip-Generation: Der Einfluß interaktiver Medien40 4.3Produktpolitik41 4.3.1Der Konsument wird zum Produzent41 4.3.2Die fraktale Marke: Mythos und Magie43 4.3.3Emotional Design ersetzt Objektdesign: Kultmarken44 4.3.4Die Verpackung als Sammelobjekt46 4.3.5 OK -Dose, Wurmlolli und XXL als Zeichen der Zeit46 4.4Preispolitik48 4.4.1Drei Konsumformen: Vom Preis-Junkie zum Kultie48 4.4.2Markenkulte eröffnen [...]
News Sterreichs Gr Sstes Nachrichtenmagazin
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Author :
language : de
Publisher:
Release Date : 1995
News Sterreichs Gr Sstes Nachrichtenmagazin written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
The State Of Religion And Young People 2020
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Author : Springtide Research Springtide Research Institute
language : en
Publisher:
Release Date : 2020-10-16
The State Of Religion And Young People 2020 written by Springtide Research Springtide Research Institute and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-16 with categories.
The inner and outer lives of Gen Z are complex. The world today is complicated. The way young people form bonds and make meaning is changing. Our data show that checking "affiliated" or "unaffiliated" on a survey doesn't tell the whole story on young peoples' religious identities. It doesn't tell us all we need to know about the things young people long for and belong to. Behaviors tell us more than checked boxes. Relationships reveal more than affiliations. And the most effective relationships practice Relational Authority, a framework that responds to these complexities, that is rooted in five practices: listening, transparency, integrity, care, and expertise. The largest data set of its kind, The State of Religion & Young People 2020: Relational Authority collects data from over 10,000 surveys and over 150 interviews with young people ages 13-25. With special features on politics, careers, and virtual environments--as well as a comprehensive look at the changing social, religious, and cultural landscape--it not only provides data, but actionable insights and fresh frameworks to help you act on these findings.
Life After God
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Author : Douglas Coupland
language : en
Publisher: Simon and Schuster
Release Date : 2012-12-25
Life After God written by Douglas Coupland and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-25 with Fiction categories.
YOU ARE THE FIRST GENERATION RAISED WITHOUT RELIGION What happens if we are raised without religion or beliefs? As we grow older, the beauty and disenchantments of the world temper our souls. We all have spiritual impulses, yet where do these impulses flow in a world of commodities and consumerism? LIFE AFTER GOD is a compellingly innovative collection of stories responding to these themes. Douglas Coupland takes us into worlds we know exist but rarely see, finding rare grace amid our pre-millennium turmoil.
Shampoo Planet
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Author : Douglas Coupland
language : en
Publisher: Simon and Schuster
Release Date : 1993-05
Shampoo Planet written by Douglas Coupland and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-05 with Fiction categories.
Despite their differing values, Tyler Johnson, an ambitious hotel management student, tries to console his mother, a former hippie, when Dan, his land-developer stepfather, decides to get a divorce.
Perspectives On The Use Of New Information And Communication Technology Ict In The Modern Economy
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Author : Elena G. Popkova
language : en
Publisher: Springer
Release Date : 2018-06-04
Perspectives On The Use Of New Information And Communication Technology Ict In The Modern Economy written by Elena G. Popkova and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-04 with Technology & Engineering categories.
This book includes the best works presented at the scientific and practical conference that took place on February 1, 2018 in Pyatigorsk, Russia on the topic “Perspectives on the use of New Information and Communication Technology (ICT) in the Modern Economy”. The conference was organized by the Institute of Scientific Communications (Volgograd, Russia), the Center for Marketing Initiatives (Stavropol, Russia), and Pyatigorsk State University (Pyatigorsk, Russia). The book present the results of research on the complex new information and communication technologies in the modern economy and law as well as research that explore limits of and opportunities for their usage. The target audience of this book includes undergraduates and postgraduates, university lecturers, experts, and researchers studying various issues concerning the use of new information and communication technologies in modern economies. The book includes research on the following current topics in modern economic science: new challenges and opportunities for establishing information economies under the influence of scientific and technical advances, digital economy as a new vector of development of the modern global economy, economic and legal aspects of using new information and communication technologies in developed and developing countries, priorities of using the new information and communication technologies in modern economies, platforms of communication integration in tourism using new information and communication technologies, and economic and legal managerial aspects and peculiarities of scientific research on the information society.
The Extreme Self
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Author : Shumon Basar
language : en
Publisher: Walther Konig Verlag
Release Date : 2021-06
The Extreme Self written by Shumon Basar and has been published by Walther Konig Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06 with categories.
The Extreme Self is a new kind of graphic novel that shows how you've been morphing into something else. It's about the re-making of your interior world as the exterior world becomes more unfamiliar and uncertain.The sudden arrival of the pandemic pushed the world faster and further into the 21st century. Now, life is dictated by two forces you can't see: data and the virus. Are you really built for so much change so quickly?Basar/Coupland/Obrist's prequel, The Age of Earthquakes: A Guide to the Extreme Present, became an instant cult classic. It's been described as, "a mediation on the madness of our media," and, "an abstract representation of how we feel about our digital world."Like that book, The Extreme Self collapses comedy and calamity at the speed of swipe. Dazzling images are sourced from over 70 of the world's foremost artists, photographers, technologists and musicians, while Daly & Lyon's kinetic design elevates the language of memes into a manifesto. Over fourteen timely chapters, The Extreme Self tours through fame and intimacy, post-work and new crowds, identity crisis and eternity. This is an eye-opening, provocative portrait of what's really happening to YOUContributor's include: Michael Stipe, Jarvis Cocker, Miranda July, Agnieszka Kurant, Amalia Ulman, Amnesia Scanner, Ana Nicolaescu, Ania Soliman, Anna Uddenberg, Anne Imhof, Asad Raza, Barry Doupé, Bogosi Sekhukhuni, Cao Fei, Carsten Höller, Cécile B Evans, Chen Zhou, Christine Sun Kim, Craig Green, Dennis Kavelman, Dominique Gonzalez-Foerster, Emmanuel Iduma, Farah Al Qasimi, Fatima Al Qadiri, GCC, Goshka Macuga, Heman Chong, Ian Cheng, Isabel Lewis, Jenna Sutela, Johannes Paul Raether, John Menick, Jürgen Klauke, Koo Jeong A, Lawrence Abu Hamdan, Liam Gillick, Liam Young, Lorraine O'Grady, Lucy Raven, Lynn Hershman Leeson, Miles Gertler, Momus, Pamela Rosenkranz, Pan Daijing, Paul Mpagi Sepuya, Peter Saville & Yoso Mouri, Philippe Parreno, Pierre Huyghe, Precious Okoyomon, Rachel Rose, Raja'a Khalid, Samuel Fosso, Sara Cwynar, Satoshi Fujiwara, Simon Denny, Sissel Tolaas, Sophia Al-Maria, Stéphanie Saadé, Stephanie Comilang, Suzanne Treister, Tabita Rezaire, Thomas Dozol, Thomas Hirschhorn, Trevor Paglen, Urs Lüthi, Victoria Sin, Wang Haiyang, Yaeji, Yazan Khalili, Yu Honglei, Yuri Pattison.
1913
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Author : Florian Illies
language : en
Publisher: National Geographic Books
Release Date : 2014-10-07
1913 written by Florian Illies and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-07 with History categories.
International Bestseller This “absolute gem of a book” offers a month-by-month account of the year before World War I—one of the most exciting times in the 20th-century (The Observer) It was the year Henry Ford first put a conveyer belt in his car factory, and the year Louis Armstrong first picked up a trumpet. It was the year Charlie Chaplin signed his first movie contract, and Coco Chanel and Prada opened their first dress shops. It was the year Proust began his opus, Stravinsky wrote The Rite of Spring, and the first Armory Show in New York introduced the world to Picasso and the world of abstract art. It was the year the recreational drug now known as ecstasy was invented. It was 1913, the year before the world plunged into the catastrophic darkness of World War I. In a witty yet moving narrative that progresses month by month through the year, and is interspersed with numerous photos and documentary artifacts (such as Kafka’s love letters), Florian Illies ignores the conventions of the stodgy tome so common in “one year” histories. Forefronting cultural matters as much as politics, he delivers a charming and riveting tale of a world full of hope and unlimited possibility, peopled with amazing characters and radical politics, bristling with new art and new technology—even as ominous storm clouds began to gather. “An utterly delicious treat or an ideal present for anyone even mildly interested in 20th-century art, music and literature . . . a sexy, comic and occasionally heartbreaking soap opera.” —Michael Dirda, The Washington Post
The Employer Brand
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Author : Simon Barrow
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-19
The Employer Brand written by Simon Barrow and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Business & Economics categories.
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Developmental Tasks In Adolescence
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Author : Klaus Hurrelmann
language : en
Publisher: Routledge
Release Date : 2018-11-08
Developmental Tasks In Adolescence written by Klaus Hurrelmann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-08 with Psychology categories.
The topic of adolescent development in Europe is one which has received little academic attention in recent years. Developmental Tasks in Adolescence makes an exciting contribution to the field by applying socialisation theory to four major developmental tasks of life: Qualifying, Bonding, Consumption and Participation, arguing that if the tasks in these areas are mastered, then personal individuation and social integration can take place, a prerequisite for the formation of self-identity. In highly developed societies, adolescence encompasses a period of about 15 years on average. Puberty, or the transition from childhood, starts earlier and earlier, and the transition to adulthood is increasingly postponed. Developmental Tasks in Adolescence proposes that the way in which adolescents master the tasks of everyday life has become a pattern of orientation for the life stages which follow because of the new lifestyle requirements that are typical for modern democratic societies. Today, a life full of uncertainties and ambiguities is no longer limited to adolescence, but rather continues into adulthood. Hurrelmann and Quenzel's sociological approach is valuable reading for students and academics in psychology, sociology, education, social work and youth studies, and for those on professional training courses in these fields.