Generation Y In Consumer And Labour Markets
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Generation Y In Consumer And Labour Markets
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Author : Anders Parment
language : en
Publisher: Routledge
Release Date : 2011-10-06
Generation Y In Consumer And Labour Markets written by Anders Parment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-06 with Business & Economics categories.
Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred—thus the consumer and labor markets converge in some critical dimensions. This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author’s experiences from hundreds of organizations where he has been involved as a consultant – offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations.
Generation Y In Consumer And Labour Markets
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Author : Anders Parment
language : en
Publisher: Routledge
Release Date : 2011-09-16
Generation Y In Consumer And Labour Markets written by Anders Parment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-16 with Business & Economics categories.
Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred—thus the consumer and labor markets converge in some critical dimensions. This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author’s experiences from hundreds of organizations where he has been involved as a consultant – offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations.
Marketing To The 90s Generation
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Author : A. Parment
language : en
Publisher: Springer
Release Date : 2014-12-17
Marketing To The 90s Generation written by A. Parment and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-17 with Business & Economics categories.
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
Applied Ethics For Entrepreneurial Success Recommendations For The Developing World
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Author : Sebastian Văduva
language : en
Publisher: Springer
Release Date : 2019-06-14
Applied Ethics For Entrepreneurial Success Recommendations For The Developing World written by Sebastian Văduva and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-14 with Business & Economics categories.
This proceedings volume examines the impact of ethics on business and entrepreneurship predominantly from the Romanian perspective. Featuring selected contributions from the 2018 Griffiths School of Management Annual Conference (GMSAC) on Business, Entrepreneurship and Ethics, this book investigates the impact of different social phenomena have upon the understanding and applicability of entrepreneurship and ethics, providing lessons for emerging economies. In emerging economies, entrepreneurship is often times associated with a negative image and entrepreneurs are seen in an unfavorable light. This is due in part to the fact that from a superficial perspective, entrepreneurial behavior does not always amalgamate well with ethical behavior. Entrepreneurship is often perceived as “success at all costs” with little regard to the interest of stakeholder and, sometimes, even the law. On the other hand, ethics are often viewed as metaphysical, having little to do with business, organizational and financial success. In actuality, ethical decisions are a significant part of an organization and ethical behaviors impact organizational culture. Beyond the moral aspects associated with business ethics, companies that practice ethical demeanor are more profitable because investors, employees and consumers seek out companies that engage in fair practices. Featuring contributions on topics such as medical ethics, business education, consumer behavior and governance, this book provides invaluable research and tools for students, professors, practitioners and policy makers in the field s of business, management, public administration and sociology.
Death In A Consumer Culture
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Author : Susan Dobscha
language : en
Publisher: Routledge
Release Date : 2015-12-22
Death In A Consumer Culture written by Susan Dobscha and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Business & Economics categories.
Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Organised into five sections covering: The Death Industry; Death Rituals; Death and Consumption; Death and the Body; and Alternate Endings, the book explores topics from celebrity death tourism, pet and online memorialization; family history research, to alternatives to traditional corpse disposal methods and patient-assisted suicide. Work from scholars in history, religious studies, sociology, psychology, anthropology, and cultural studies sits alongside research in marketing and consumer culture. From eastern and western perspectives, spanning social groups and demographic categories, all explore the ubiquity of death as a physical, emotional, cultural, social, and cosmological inevitability. Offering a richly unique anthology on this challenging topic, this book will be of interest to researchers working at the intersections of consumer culture, marketing and mortality.
Motherhoods Markets And Consumption
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Author : Stephanie O'Donohoe
language : en
Publisher: Routledge
Release Date : 2013-10-30
Motherhoods Markets And Consumption written by Stephanie O'Donohoe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-30 with Business & Economics categories.
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores: How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers How particular consumer choices are bound up with women’s identities as mothers The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the "empty nest"
The Millennial City
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Author : Markus Moos
language : en
Publisher: Routledge
Release Date : 2017-08-04
The Millennial City written by Markus Moos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-04 with Science categories.
Millennials have captured our imaginaries in recent years. The conventional wisdom is that this generation of young adults lives in downtown neighbourhoods near cafes, public transit and other amenities. Yet, this depiction is rarely unpacked nor problematized. Despite some commonalities, the Millennial generation is highly diverse and many face housing affordability and labour market constraints. Regardless, as the largest generation following the post-World War II baby boom, Millennials will surely leave their mark on cities. This book assesses the impact of Millennials on cities. It asks how the Millennial generation differs from previous generations in terms of their labour market experiences, housing outcomes, transportation decisions, the opportunities available to them, and the constraints they face. It also explores the urban planning and public policy implications that arise from these generational shifts. This book offers a generational lens that faculty, students and other readers with interest in the fields of urban studies, planning, geography, economic development, demography, or sociology will find useful in interpreting contemporary U.S. and Canadian cities. It also provides guidance to planners and policymakers on how to think about Millennials in their work and make decisions that will allow all generations to thrive.
Routledge Handbook Of Tourism And Hospitality Development In Vietnam
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Author : Tuyen Dai Quang
language : en
Publisher: Taylor & Francis
Release Date : 2025-03-27
Routledge Handbook Of Tourism And Hospitality Development In Vietnam written by Tuyen Dai Quang and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-27 with Business & Economics categories.
Written from a range of disciplinary perspectives including local Vietnamese scientists and practitioners, the book offers valuable insights into the challenges, opportunities, and local realities of the tourism and hospitality industries. Through its six sections covering various topics such as destination development and marketing, sustainable practices, customer experience and satisfaction, community engagement and development, workforce development and education, and technology and innovation, the book provides a deep dive into the dynamics of Vietnam’s tourism and hospitality landscape. It explores emerging trends, transformative experiences, and policy recommendations for sustainable growth. This book bridges a significant gap in the literature on Vietnamese tourism and hospitality, offering insights relevant to anyone interested in the future of these industries in emerging destinations beyond this region. This volume will be an invaluable resource for practitioners, policymakers, scholars, researchers and students of tourism and hospitality.
Analyzing Music In Advertising
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Author : Nicolai Graakjaer
language : en
Publisher: Routledge
Release Date : 2014-11-27
Analyzing Music In Advertising written by Nicolai Graakjaer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-27 with Business & Economics categories.
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Eurasian Business Perspectives
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Author : Mehmet Huseyin Bilgin
language : en
Publisher: Springer
Release Date : 2019-06-03
Eurasian Business Perspectives written by Mehmet Huseyin Bilgin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-03 with Psychology categories.
This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.