Geodemos
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Geodemographics Gis And Neighbourhood Targeting
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Author : Richard Harris
language : en
Publisher: John Wiley & Sons
Release Date : 2005-03-11
Geodemographics Gis And Neighbourhood Targeting written by Richard Harris and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-11 with Science categories.
Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS. Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner Supported by private and public sector case studies and vignettes The applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planning Includes information on the recent UK and US Census products and resulting neighbourhood classifications
Encyclopedia Of Geographic Information Science
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Author : Karen Kemp
language : en
Publisher: SAGE Publications
Release Date : 2007-12-26
Encyclopedia Of Geographic Information Science written by Karen Kemp and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-26 with Science categories.
"Most of the topics in this encyclopedia will remain important for years to come. Many of the topics here are germane to geography such as the Modifiable Areal Unit Problem, spatial autocorrelation, mental maps, and scale. For these reasons as well as for its sheer readability and usefulness, I believe that this book will serve as a practical reference for geography and GIS educators, practitioners, and university students long into the future. It′s not a reference for taking up space on the shelf, but one for the top of the desk, to be referred to often." —Dr. Joseph J. Kerski, ESRI Education Manager Geographic information science (GIScience) is an emerging field that combines aspects of many different disciplines. Spatial literacy is rapidly becoming recognized as a new, essential pier of basic education, alongside grammatical, logical and mathematical literacy. By incorporating location as an essential but often overlooked characteristic of what we seek to understand in the natural and built environment, geographic information science (GIScience) and systems (GISystems) provide the conceptual foundation and tools to explore this new frontier. The Encyclopedia of Geographic Information Science covers the essence of this exciting, new, and expanding field in an easily understood but richly detailed style. In addition to contributions from some of the best recognized scholars in GIScience, this volume contains contributions from experts in GIS′ supporting disciplines who explore how their disciplinary perspectives are expanded within the context of GIScience—what changes when consideration of location is added, what complexities in analytical procedures are added when we consider objects in 2, 3 or even 4 dimensions, what can we gain by visualizing our analytical results on a map or 3D display? Key Features Brings together GIScience literature that is spread widely across the academic spectrum Offers details about the key foundations of GIScience, no matter what their disciplinary origins Elucidates vocabulary that is an amalgam of all of these fields Key Themes Conceptual Foundations Cartography and Visualization Design Aspects Data Manipulation Data Modeling Geocomputation Geospatial Data Societal Issues Spatial Analysis Organizational and Institutional Aspects The Encyclopedia of Geographic Information Science is an important resource for academic and corporate libraries.
Advanced Spatial Analysis
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Author : Paul Longley
language : en
Publisher: ESRI, Inc.
Release Date : 2003
Advanced Spatial Analysis written by Paul Longley and has been published by ESRI, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Mathematics categories.
Advanced work on GIS applications in such fields as urban planning, transportation, and economic development
Secondary Research
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Author : David W. Stewart
language : en
Publisher: SAGE
Release Date : 1993
Secondary Research written by David W. Stewart and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Reference categories.
Givers information on computer-based storage and retrieval systems. This title features expanded coverage of computer-based information, including a chapter on CD-ROM products and updated coverage of on-line information search services.
Marketing
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Author : Jon Groucutt
language : en
Publisher: Kogan Page Publishers
Release Date : 2004
Marketing written by Jon Groucutt and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt
The 50 Plus Market
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Author : Dick Stroud
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
The 50 Plus Market written by Dick Stroud and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into how leading multinationals view the 50-plus market.
Geodemographics For Marketers
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Author : Barry Leventhal
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-01-03
Geodemographics For Marketers written by Barry Leventhal and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-03 with Business & Economics categories.
Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets. Written by a leading UK authority on geodemographics, Geodemographics for Marketers provides marketers with the know-how to leverage it as an effective research tool to identify location-based segments for highly targeted marketing. International in scope and impartial in its approach, this book demonstrates how to implement geodemographics techniques for practical application in retail, financial services and telecommunications as well as the public sector. Geodemographics for Marketers includes numerous case studies, from the automotive, retail and telecommunications sectors to the public sector, that illustrate core concepts and how they can be applied to gain positive results. It is also supported by a range of online resources, including figures, practical sessions and learning feedback. The book also incorporates the newly introduced generation of classifications, as well as a discussion of the key decisions of the proposed 2021 census.
Geographical Information Systems And Computer Cartography
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Author : Chris B. Jones
language : en
Publisher: Routledge
Release Date : 2014-05-01
Geographical Information Systems And Computer Cartography written by Chris B. Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Science categories.
A concise text presenting the fundamental concepts in Geographical Information Systems (GIS), emphasising an understanding of techniques in management, analysis and graphic display of spatial information. Divided into five parts - the first part reviews the development and application of GIS, followed by a summary of the characteristics and representation of geographical information. It concludes with an overview of the functions provided by typical GIS systems. Part Two introduces co-ordinate systems and map projections, describes methods for digitising map data and gives an overview of remote sensing. Part Three deals with data storage and database management, as well as specialised techniques for accessing spatial data. Spatial modelling and analytical techniques for decision making form the subject of Part Four, while the final part is concerned with graphical representation, emphasising issues of graphics technology, cartographic design and map generalisation.
Retailing
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Author : Larry O'Brien
language : en
Publisher: Routledge
Release Date : 2012-08-09
Retailing written by Larry O'Brien and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-09 with Business & Economics categories.
This textbook provides an up-to-date, comprehensive and fully integrated treatment of retailing as a) and industry, b) a force shaping social attitudes and contemporary culture, and c) a force for change in modern townscapes. Unlike other texts which focus on specific topics, this book provides a treatment of retailing which will appeal to geographers, economists, planners and social scientists. First published 1991.
The Replication Of Retail Fashion Formats Into Foreign Countries
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Author : Christoph Schröder
language : en
Publisher: Springer
Release Date : 2014-10-30
The Replication Of Retail Fashion Formats Into Foreign Countries written by Christoph Schröder and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-30 with Business & Economics categories.
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry.