The 50 Plus Market
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The 50 Plus Market
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Author : Dick Stroud
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
The 50 Plus Market written by Dick Stroud and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into how leading multinationals view the 50-plus market.
The 50 Plus Market
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Author :
language : en
Publisher:
Release Date : 2006-01-01
The 50 Plus Market written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with categories.
The Mature Market
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Author : Robert S. Menchin
language : en
Publisher: iUniverse
Release Date : 2000
The Mature Market written by Robert S. Menchin and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Consumer behavior categories.
The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.
Changes In Value Of The Generation 50 Plus And The Effects On Retail Marketing
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Author : Kristin Klebl
language : en
Publisher: GRIN Verlag
Release Date : 2006-11-14
Changes In Value Of The Generation 50 Plus And The Effects On Retail Marketing written by Kristin Klebl and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-14 with Business & Economics categories.
Diploma Thesis from the year 2006 in the subject Business economics - Trade and Distribution, grade: 1,6, University of Cooperative Education Ravensburg, language: English, abstract: he situation of constantly growing and increasingly fast developments in society, economy and politics during the past years probably will not change in the next decades. One of the greatest and most significant trends in the society of industrial countries is the demographic change. Many western nations are experiencing a radically demographic revolution in their history which is about to change the age structure of the countries drastically. The fact of an increasing life expectancy is enhanced by a concurrently decreasing birth rate and leads to an obsolescence of the society, and therefore to a shift of the proportion between the generations from younger to older people. Only in a few years, for the first time, Germany’s population will consist of more old people than of younger ones. In 2050, more than one third of the population will be over 60 years and only 16% under 20 years old, whereas 100 years before, in 1950, just 14.6% were between 60 and 80 years and 30.4% of the inhabitants under 20 years old. In consequence of this mentioned development, the main regarded issues are: •Analyzing the therewith connected shift of the value system of the older people and •Priority of rectification of the marketing concepts in retail, based on the new circumstances. Shift of the Value System In conjunction with the rising expectancy of life, the calendar age is not an ap- propriate criterion for splitting up the generations anymore, as in the past the age between 50 and 55 separated the older from the younger persons. Nowadays it is the functional age that is deciding. Today’s Generation 50plus and their values and needs are greatly varying from those of the people aged 50 in the past. The mental attitudes and wishes of the so calledBest Agersare much closer to those of a 45year-old than a 75-year-old person. It turns out that older people are more active, autonomous, wear more jeans and drink more Coke than their antecessors. A significant change has taken place in the last years and decades as the expected older generation does not consist of a homogeneous group, but has increasingly various feelings, thoughts and point of views about the way of living. Depending not only on the eventfully past of yesterday’s older generation like war, hunger and diseases, their behavior and attitudes greatly differs from those of the seniors of today.
Advertising To Baby Boomers
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Author : Chuck Nyren
language : en
Publisher: Paramount Market Publishing
Release Date : 2005
Advertising To Baby Boomers written by Chuck Nyren and has been published by Paramount Market Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Using familiar examples, Nyren advises how to change prescription drug advertising, discusses planned retirement communities and the ways that they can be made more appealing to maturing consumers, and more importantly, offers valuable advice on the advertising of general consumer goods and services. Exploding the myth that Baby Boomers just want to retreat to their younger years, Nyren explains that Boomers are not hung up on age. "Who actually thinks about his or her age all the time, or even very often?" he asks. "Contrary to social commentators, the media, and certainly advertising agencies, most of the time we are who we are: people in our middle age, and not much different but a little different than other generations were in their middle ages. We're not jumping in mosh pits while juggling cans of soda, trying to be eighteen again.
Segmenting The Mature Market
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Author : Carol M. Morgan
language : en
Publisher:
Release Date : 1996
Segmenting The Mature Market written by Carol M. Morgan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Consumer behavior categories.
"People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status, shopping patterns, media usage, and other demographic and psychographic factors. Learn how seniors spend their money, who is retiring, and who is returning to work. Discover their health-care concerns and enormous political influence."--Amazon.com viewed Mar. 2, 2023.
Understanding The Older Consumer
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Author : Barrie Gunter
language : en
Publisher: Routledge
Release Date : 2003-09-01
Understanding The Older Consumer written by Barrie Gunter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-01 with Psychology categories.
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
Marketing To The Ageing Consumer
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Author : D. Stroud
language : en
Publisher: Springer
Release Date : 2012-12-14
Marketing To The Ageing Consumer written by D. Stroud and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Business & Economics categories.
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Generation 50plus
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Author : Jasmin Teuteberg
language : en
Publisher: GRIN Verlag
Release Date : 2009-01-05
Generation 50plus written by Jasmin Teuteberg and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-05 with Business & Economics categories.
Project Report from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B (= very good), The Royal Institute of Technology (JMK - Department of Journalism, Media and Communication), course: Method Project Course, language: English, abstract: The research question I am interested in is concerned to the generation 50plus: How is the generation 50plus perceived in German social magazines and to what extend are their needs served by the published ads in those magazines, i.e. how is the generation 50plus addressed by the (advertising) industry? I have chosen this topic, since it is of a current importance in the discussion of media target groups beyond the border of the standardized definition of the alleged relevant target group for advertisers in the age of 1449 years. Especially the 50- to 64-year age group is more brand than price orientated. That means they have no problem to pay more for higher quality, to expand more for fashion, cosmetics and luxury articles, to wine and dine and to go out to theatres, cinemas or concerts quite often. It is estimated that the generation 50plus (also called »Best Ager«) has a spending power about the half of the purchasing power potential in Germany circa 90 billion Euros and an above-averaged propensity to consume. Therefore their spending power is four times higher than that of average households. Furthermore nowadays the target group of the generation 50plus spans already 30 billion citizens in Germany. The share of the Best Ager of all Germans will increase from currently 37 percent to 50 percent by 2050. These data clarify why »the aged« became to a central economic factor in Germany (but for example also in USA and UK, where their relevance and potential has been recognized some years earlier) and claims for a rethinking in marketing strategies. To investigate the research question I am going to combine a qualitative and quantitative method discourse analysis and content analysis. I will use the discourse analysis to study how the generation 50plus is described in previous articles (i.e. from older issues) in German social magazines (Focus, Der Spiegel etc.) and with what meanings, needs and values is it connoted. If necessary, I will translate the analysed articles in English, but one should be conscious of the possibility, that a deeper meaning can get lost with the translation. The content analysis is used to study whether the needs and values of the generation 50plus are served by ads from those magazines I have analysed already before with the discourse analysis, i.e. ads in above mentioned social magazines. For this I will use one current issue per magazine and analyse all represented ads.
Marketing To Women
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Author : Marti Barletta
language : en
Publisher: Kaplan Publishing
Release Date : 2006
Marketing To Women written by Marti Barletta and has been published by Kaplan Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Rachel Laudan tells the remarkable story of the rise and fall of the world’s great cuisines—from the mastery of grain cooking some twenty thousand years ago, to the present—in this superbly researched book. Probing beneath the apparent confusion of dozens of cuisines to reveal the underlying simplicity of the culinary family tree, she shows how periodic seismic shifts in “culinary philosophy”—beliefs about health, the economy, politics, society and the gods—prompted the construction of new cuisines, a handful of which, chosen as the cuisines of empires, came to dominate the globe. Cuisine and Empire shows how merchants, missionaries, and the military took cuisines over mountains, oceans, deserts, and across political frontiers. Laudan’s innovative narrative treats cuisine, like language, clothing, or architecture, as something constructed by humans. By emphasizing how cooking turns farm products into food and by taking the globe rather than the nation as the stage, she challenges the agrarian, romantic, and nationalistic myths that underlie the contemporary food movement.