Understanding The Older Consumer
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Understanding The Older Consumer
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Author : Barrie Gunter
language : en
Publisher: Psychology Press
Release Date : 1998
Understanding The Older Consumer written by Barrie Gunter and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.
Understanding The Older Consumer
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Author : Barrie Gunter
language : en
Publisher: Routledge
Release Date : 2012-10-12
Understanding The Older Consumer written by Barrie Gunter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Psychology categories.
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
The Aging Consumer
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Author : Aimee Drolet
language : en
Publisher: Routledge
Release Date : 2011-01-11
The Aging Consumer written by Aimee Drolet and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-11 with Psychology categories.
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.
Marketing To Older Consumers
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Author : George Moschis
language : en
Publisher: Praeger
Release Date : 1992-10-23
Marketing To Older Consumers written by George Moschis and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-10-23 with Business & Economics categories.
Marketers interested in designing effective strategies to tap the increasingly lucrative mature market presently must look for relevant information in several disciplines and need the background to translate it into a decision-making framework. This book systematically organizes information scattered among various fields of scientific inquiry; it interprets and presents information, making it easier for the busy decision maker to find out how older consumers behave and why. By presenting and interpreting relevant information in a marketing decision-making context, the book provides the bases for developing effective marketing strategies. Next, the author discusses both specific and general aspects of behavior that have implications for marketing strategy. Specifically, the book helps the reader understand how changes in mental processes in late life might affect the way an older person responds to marketing stimuli, and how lifestyles of mature persons can form the bases for designing effective marketing strategies. Finally, the author discusses specific aspects of older consumers' consumption and behavior in the marketplace, including mass media use, expenditure and consumption patterns, shopping habits, product/service acquisition process, as well as behaviors following purchase. At the end of each chapter, the author outlines several implications of the material presented that will be of interest to marketers, retailers, advertisers, social workers, public policy makers, and students of human behavior. The book ends by summarizing key points, drawing conclusions, and making recommendations to various groups interested in serving the mature market. The results of hundreds of studies are reviewed and presented in such a way that they can be used by practitioners. The book begins with an examination of the older consumer market and its characteristics. Age-related changes in late life and theoretical explanations for them are discussed next to help the reader understand human behavior in general and consumer behavior in particular.
Marketing To The Aging Population
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Author : George P. Moschis
language : en
Publisher: Springer Nature
Release Date : 2022-10-06
Marketing To The Aging Population written by George P. Moschis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-06 with Business & Economics categories.
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
Advertising In The Aging Society
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Author : Florian Kohlbacher
language : en
Publisher: Springer
Release Date : 2016-04-08
Advertising In The Aging Society written by Florian Kohlbacher and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with Business & Economics categories.
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Measuring Understanding And Improving Wellbeing Among Older People
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Author : Sefa Awaworyi Churchill
language : en
Publisher: Springer Nature
Release Date : 2020-03-20
Measuring Understanding And Improving Wellbeing Among Older People written by Sefa Awaworyi Churchill and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-20 with Business & Economics categories.
How can we be happier, healthier and more satisfied in life? This edited collection examines various dimensions of wellbeing among older people, including its measurement; social, environmental and economic determinants; and how research can be translated into policy to improve quality of life for older people. With an increasingly ageing population across countries and an increasing population of older adults, there is growing interest in improving older people’s ability to live healthily and happily. With a focus on retirement and aged care, this book is important reading for those interested in Welfare Economics, Health Economics and Development.
The Aging Consumer
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Author : Aimee Drolet
language : en
Publisher: Routledge
Release Date : 2020-10-01
The Aging Consumer written by Aimee Drolet and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-01 with Psychology categories.
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.
Understanding Chemistry Through Cars
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Author : Geoffrey M. Bowers
language : en
Publisher: CRC Press
Release Date : 2017-06-29
Understanding Chemistry Through Cars written by Geoffrey M. Bowers and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-29 with categories.
As the car anticipates its dance around the racetrack, the engine growls and pops, and all senses become immersed in the smell of exhaust vapors and the sounds of raw speed and excitement. As it turns out, these also are the sights, sounds, and smells of chemistry! The car is a great example of an everyday device with an abundance of chemistry hiding in plain sight. In fact, almost everything in a car can be described from a chemical perspective. Understanding Chemistry through Cars guides novice chemists and car enthusiasts in learning basic chemical principles in an engaging context. It also supports upper-level chemists in synthesizing knowledge gained over a chemistry curriculum and seeing how it can manifest in the real world. This book provides an overview of chemistry in relation to cars. Various topics are discussed including the ideal gas law, materials chemistry, thermochemistry, solution chemistry, mass transport, polymerization, light/matter interactions, and oxidation and reduction. The book incorporates expected learning outcomes at the beginning of each section, detailed and easy-to-follow example problems, appendices reviewing basic chemical topics, suggestions on how to use the resource in upper-level courses. Ancillary materials, such as a Twitter account and an associated blog, allow readers to explore the latest in the world of car chemistry, ask questions, and interact directly with the authors and other experts.
Handbook Of Research On Economic And Social Impacts Of Population Aging
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Author : Bayar, Yilmaz
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Handbook Of Research On Economic And Social Impacts Of Population Aging written by Bayar, Yilmaz and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Social Science categories.
The increases in global wealth and the developments in the field of health have led to decreases in mortality rates, increases in life expectancy, and decreases in fertility rate, leading to a population that is rapidly consisting more and more of older individuals. The demographic changes affect nearly all parts of society including economics, education, health, social security systems, socio-cultural activities, and more. Thus, it is essential to study the impacts that an aging population will have on society. The Handbook of Research on Economic and Social Impacts of Population Aging analyzes the economic and social impacts of population aging from a multidisciplinary perspective. Covering topics such as life expectancy, social welfare, health, social security, and more, this book is essential for social scientists, sociologists, demographers, economists, medical professionals, government officials, policymakers, professionals, researchers, managers, students, and academicians looking to understand the effects of an aging population on modern society.