The Aging Consumer
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The Aging Consumer
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Author : Aimee Drolet
language : en
Publisher: Routledge
Release Date : 2020-10-01
The Aging Consumer written by Aimee Drolet and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-01 with Psychology categories.
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.
The Aging Consumer
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Author : Aimee Drolet
language : en
Publisher: Routledge
Release Date : 2011-01-11
The Aging Consumer written by Aimee Drolet and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-11 with Psychology categories.
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.
Marketing To The Ageing Consumer
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Author : D. Stroud
language : en
Publisher: Springer
Release Date : 2012-12-14
Marketing To The Ageing Consumer written by D. Stroud and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Business & Economics categories.
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
The Aging Consumer
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Author : Aimee Drolet
language : en
Publisher: Routledge
Release Date : 2011-01-11
The Aging Consumer written by Aimee Drolet and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-11 with Business & Economics categories.
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.
Providing Healthy And Safe Foods As We Age
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Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 2010-11-29
Providing Healthy And Safe Foods As We Age written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-29 with Medical categories.
Does a longer life mean a healthier life? The number of adults over 65 in the United States is growing, but many may not be aware that they are at greater risk from foodborne diseases and their nutritional needs change as they age. The IOM's Food Forum held a workshop October 29-30, 2009, to discuss food safety and nutrition concerns for older adults.
The Aging Consumer
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Author :
language : en
Publisher:
Release Date : 1972
The Aging Consumer written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Aged categories.
The Longevity Economy
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Author : Joseph F. Coughlin
language : en
Publisher: PublicAffairs
Release Date : 2017-11-07
The Longevity Economy written by Joseph F. Coughlin and has been published by PublicAffairs this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-07 with Business & Economics categories.
Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want -- not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women -- they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life -- is especially illuminating. Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.
Marketing To The Aging Population
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Author : George P. Moschis
language : en
Publisher: Springer Nature
Release Date : 2022-10-06
Marketing To The Aging Population written by George P. Moschis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-06 with Business & Economics categories.
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
The Psychology Of Ageing
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Author : Ian Stuart-Hamilton
language : en
Publisher: Jessica Kingsley Publishers
Release Date : 2012-05-15
The Psychology Of Ageing written by Ian Stuart-Hamilton and has been published by Jessica Kingsley Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-15 with Psychology categories.
This well-established text has been completely revised in this expanded fifth edition. Each chapter has been updated to reflect current thinking, and a new chapter on death, dying and bereavement has been added. This new edition is essential reading for all those working with older people, and a key text for students.