Gest O Da Inova O Design Thinking E Economia Criativa
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Gest O Da Inova O Design Thinking E Economia Criativa
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Author : Edson Barbero
language : pt-BR
Publisher: Editora Senac São Paulo
Release Date : 2022-09-02
Gest O Da Inova O Design Thinking E Economia Criativa written by Edson Barbero and has been published by Editora Senac São Paulo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-02 with Business & Economics categories.
A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida. Vivemos na era da inovação. Empresas e indivíduos são cada vez mais chamados a criar, inventar e inovar. Em Gestão da inovação, design thinking e economia criativa, Edson Barbero e Artur Motta baseiam-se em suas experiências executivas somadas a premiadas sessões de MBA para apresentar os elementos fundamentais da inovação. Repleto de exemplos práticos e conceitos atuais, com esta leitura você compreenderá – e poderá aplicar – os métodos de design thinking, o conceito de economia criativa e outros temas relacionados à inovação. A inovação é o alicerce do desenvolvimento econômico do século XXI; compreendê-la, portanto, é essencial. Convidamos você a percorrer esta jornada.
Criatividade Inova O E Empreendedorismo
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Author : Felipe Chibás Ortiz
language : pt-BR
Publisher: Phorte Editora
Release Date : 2021-08-24
Criatividade Inova O E Empreendedorismo written by Felipe Chibás Ortiz and has been published by Phorte Editora this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-24 with Business & Economics categories.
O leitor tem em mãos uma obra que explana, de forma sintética e clara, em que consistem a Criatividade, a Inovação e o Empreendedorismo na era digital, discutindo conceitos e ferramentas atuais, como as rotinas criativas, a gestão da inovação, a economia criativa e o empreendedorismo social e verde. Útil para os mais diferentes tipos de profissionais e para todas as pessoas interessadas na busca de soluções originais para problemas ou desafios nas organizações, bem como no desenvolvimento da criatividade individual, em equipe ou para toda uma organização. Os principais benefícios que o leitor obterá com esta obra são: fazer acontecer na prática suas ideias e seu plano de negócio; montar equipe e negócio na internet e fora dela; atrair clientes, investidores, patrocinadores e network certos; gerenciar sua Criatividade na web e fora dela para ter melhores resultados e crescer mais; aprender os novos modelos de negócio com campeões da Criatividade, da Inovação e do Empreendedorismo, como Steve Jobs, Bill Gates, 3M, Google, Facebook, Fiat, Itaú, O Boticário e Cacau Show, por meio de cases; aprender as novas estratégias das startups que você pode aplicar ao seu negócio; aprender as novas ferramentas de diagnóstico e de incremento do seu poder inovador e da sua equipe dentro e fora da internet; aprender a fazer Inovação e Empreendedorismo social e verde; valorizar a importância da Criatividade, da Inovação e do Empreendedorismo para um indivíduo e para um pequeno, médio ou grande negócio; aprender, por meio de pesquisas realizadas, como se faz isso tudo hoje no Brasil e no mundo.
Design Thinking For Innovation
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Author : Walter Brenner
language : en
Publisher: Springer
Release Date : 2016-02-24
Design Thinking For Innovation written by Walter Brenner and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-24 with Business & Economics categories.
This book presents the full scope of Design Thinking in theory and practice, bringing together prominent opinion leaders and experienced practitioners who share their insights, approaches and lessons learned. As Design Thinking is gaining popularity in the context of innovation and information management, the book elaborates the specific interpretations and meanings of the concept in different fields including engineering, management, and information technology. As such, it offers students and professionals a sourcebook revealing the power of Design Thinking, while providing academics a roadmap for further research.
Design Thinking Research
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Author : Hasso Plattner
language : en
Publisher: Springer
Release Date : 2014-07-16
Design Thinking Research written by Hasso Plattner and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-16 with Business & Economics categories.
Design thinking as a user-centric innovation method has become more and more widespread during the past years. An increasing number of people and institutions have experienced its innovative power. While at the same time the demand has grown for a deep, evidence-based understanding of the way design thinking functions. This challenge is addressed by the Design Thinking Research Program between Stanford University, Palo Alto, USA and Hasso Plattner Institute, Potsdam, Germany. Summarizing the outcomes of the 5th program year, this book imparts the scientific findings gained by the researchers through their investigations, experiments and studies. The method of design thinking works when applied with diligence and insight. With this book and the underlying research projects, we aim to understand the innovation process of design thinking and the people behind it. The contributions ultimately center on the issue of building innovators. The focus of the investigation is on what people are doing and thinking when engaged in creative design innovation and how their innovation work can be supported. Therefore, within three topic areas, various frameworks, methodologies, mind sets, systems and tools are explored and further developed. The book begins with an assessment of crucial factors for innovators such as empathy and creativity, the second part addresses the improvement of team collaboration and finally we turn to specific tools and approaches which ensure information transfer during the design process. All in all, the contributions shed light and show deeper insights how to support the work of design teams in order to systematically and successfully develop innovations and design progressive solutions for tomorrow.
Design Thinking Research
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Author : Christoph Meinel
language : en
Publisher: Springer Nature
Release Date : 2022-09-07
Design Thinking Research written by Christoph Meinel and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-07 with Business & Economics categories.
Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works. The participating researchers have identified metrics, developed models, and conducted studies, which are featured in this book, and in the previous volumes of this series. This volume provides readers with tools to bridge the gap between research and practice in design thinking with varied real world examples. Several different approaches to design thinking are presented in this volume. Acquired frameworks are leveraged to understand design thinking team dynamics. The contributing authors lead the reader through new approaches and application fields and show that design thinking can tap the potential of digital technologies in a human-centered way. It also presents new ideas in neurodesign from Stanford University and the Hasso Plattner Institute in Potsdam, inviting the reader to consider newly developed methods and how these insights can be applied to different domains. Design thinking can be learned. It has a methodology that can be observed across multiple settings and accordingly, the reader can adopt new frameworks to modify and update existing practice. The research outcomes compiled in this book are intended to inform and provide inspiration for all those seeking to drive innovation – be they experienced design thinkers or newcomers.
Design Thinking Research
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Author : Hasso Plattner
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-09-19
Design Thinking Research written by Hasso Plattner and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-19 with Business & Economics categories.
This book summarizes the results of the third year in the Design Thinking Research Program, a joint venture of Stanford University in Palo Alto and the Hasso Plattner Institute in Potsdam. Understanding the evolution of innovation, and how to measure the performance of the design thinking teams behind innovations, is the central motivation behind the research work presented in this book. Addressing these fundamental concerns, all of the contributions in this volume report on different approaches and research efforts aimed at obtaining deeper insights into and a better understanding of how design thinking transpires. In highly creative ways, different experiments were conceived and undertaken with this goal in mind, and the results achieved were analyzed and discussed to shed new light on the focus areas. We hope that our readers enjoy this discourse on design thinking and its diverse impacts. Besides looking forward to receiving your critical feedback, we also hope that when reading these reports you too will get caught up in the fun our research teams had in carrying out the work they are based on: understanding innovation and how design thinking fosters it, which was the motivation for all the research work that is reported on in this book.
Agroconsciente A Revolu O Criativa Tropical
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Author : José Luiz Tejon Megido
language : pt-BR
Publisher: Editora Novo Século
Release Date : 2023-12-23
Agroconsciente A Revolu O Criativa Tropical written by José Luiz Tejon Megido and has been published by Editora Novo Século this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-23 with Business & Economics categories.
Gestão sistêmica, marketing avançado, inovação guiada pelo design thinking e economia circular: entenda como um novo agronegócio brasileiro vem surgindo, tornando-se cada vez mais relevante e necessário no cenário nacional. A partir da perspectiva de autores envolvidos no mercado, capture as novas ideias e estratégias usadas para tornar o negócio agroconsciente, com uma política mais sustentável e responsável.
Design Thinking Research
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Author : Larry Leifer
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-08-19
Design Thinking Research written by Larry Leifer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-19 with Business & Economics categories.
This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA, and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods. The contents of the articles range from how to design ideas, methods, and technologies via creativity experiments and wicked problem solutions, to creative collaboration in the real world and the connectivity of designers and engineers. But the topics go beyond this in their detailed exploration of design thinking and its use in IT systems engineering fields and even from a management perspective. The authors show how these methods and strategies work in companies, introduce new technologies and their functions and demonstrate how Design Thinking can influence as diverse a topic area as marriage. Furthermore, we see how special design thinking use functions in solving wicked problems in complex fields. Thinking and creating innovations are basically and inherently human – so is Design Thinking. Due to this, Design Thinking is not only a factual matter or a result of special courses nor of being gifted or trained: it’s a way of dealing with our environment and improving techniques, technologies and life.
Design Thinking Research
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Author : Christoph Meinel
language : en
Publisher: Springer Nature
Release Date : 2021-03-26
Design Thinking Research written by Christoph Meinel and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-26 with Business & Economics categories.
Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works. The participating researchers have identified metrics, developed models, and conducted studies, which are featured in this book, and in the previous volumes of this series. This volume provides readers with tools to bridge the gap between research and practice in design thinking with varied real world examples. Several different approaches to design thinking are presented in this volume. Acquired frameworks are leveraged to understand design thinking team dynamics. The contributing authors lead the reader through new approaches and application fields and show that design thinking can tap the potential of digital technologies in a human-centered way. In a final section, new ideas in neurodesign at Stanford University and at Hasso Plattner Institute in Potsdam are elaborated upon thereby challenging the reader to consider newly developed methodologies and provide discussion of how these insights can be applied to various sectors. Special emphasis is placed on understanding the mechanisms underlying design thinking at the individual and team levels. Design thinking can be learned. It has a methodology that can be observed across multiple settings and accordingly, the reader can adopt new frameworks to modify and update existing practice. The research outcomes compiled in this book are intended to inform and provide inspiration for all those seeking to drive innovation – be they experienced design thinkers or newcomers.
Gest O Do Design
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Author : Leila Rabello
language : pt-BR
Publisher:
Release Date : 2016
Gest O Do Design written by Leila Rabello and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Design categories.
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