Gest O De Marketing Internacional
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International Direct Marketing
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Author : Manfred Krafft
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-10-14
International Direct Marketing written by Manfred Krafft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-14 with Business & Economics categories.
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Marketing Internacional C Philip R Cateora John L Graham
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Author : Philip R. Cateora
language : es
Publisher:
Release Date : 2001
Marketing Internacional C Philip R Cateora John L Graham written by Philip R. Cateora and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Export marketing categories.
Marketing Internacional
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Author : Frank Bradley
language : es
Publisher: PRENTICE HALL
Release Date : 2006
Marketing Internacional written by Frank Bradley and has been published by PRENTICE HALL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Con el presente libro, lo que se pretende no es sólo impartir unos conocimientos más o menos amplios de comercialización exterior, sino introducir al lector en un extenso abanico de conocimientos de marketing internacional, lógicamente estructurados con el principal objetivo de desarrollar herramientas para la identificación, análisis y soluciones de problemas propios de las operaciones de marketing internacional.
A Short Course In International Marketing Electronic Resource
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Author : Jeffrey E. Curry
language : en
Publisher: World Trade Press
Release Date : 2009
A Short Course In International Marketing Electronic Resource written by Jeffrey E. Curry and has been published by World Trade Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Export marketing categories.
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
Tipos De Marketing
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Author : Fuente Wikipedia
language : en
Publisher: University-Press.org
Release Date : 2013-09
Tipos De Marketing written by Fuente Wikipedia and has been published by University-Press.org this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09 with categories.
Fuente: Wikipedia. Paginas: 38. Capitulos: Marketing internacional, Marketing corporativo, Marketing viral, Marketing multinivel, Mercadotecnia en Internet, Marketing social, Marketing reputacional, Marketing 2.0, Telemarketing, Marketing de destinos, Neuromarketing, Marketing de guerrilla, Marketing directo, Marketing interno, Geomarketing, Orientacion al marketing, Marketing ambiental, Marqueting bluetooth, Marketing movil, Marketing industrial, Marketing de atraccion, Below the line, Marketing en motores de busqueda, Marketing de permiso, Marketing 1x1, Marketing de proximidad, Orientacion a las ventas, Marketing 360, Marketing relacional, E-mailing, Reorganizacion pro mercado, Marketing virtual, Marketing participativo. Extracto: Marketing internacional o marketing global se refiere a marketing ejecutado por empresas transatlanticas o a traves de las fronteras nacionales. Esta estrategia utiliza una ampliacion de las tecnicas utilizadas en el pais principal de la empresa. Segun de la American Marketing Association el "marketing internacional es un proceso multinacional de planeacion y ejecucion de la concepcion, poner precios, promocion y distribucion de las ideas, las mercancias, los servicios para crear intercambios que satisfagan objetivos individuales u organizacionales." En contraste de la definicion de marketing solamente la palabra multinacional se ha agregado. En palabras simples el marketing internacional es la aplicacion de los principios de marketing a traves de fronteras nacionales. Sin embargo hay una transicion entre que se expresa generalmente por el marketing internacional y marketing global las cuales son palabras iguales. El cruce es el resultado del proceso de la internacionalizacion. Muchos autores americanos y europeos ven el marketing internacional por una extension trivial de la exportacion cuando la mezcla de mercadotecnia es adaptada simplemente en una cierta manera para seguir las diferencias de los...
International Marketing
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Author : Daniel W. Baack
language : en
Publisher: SAGE
Release Date : 2013
International Marketing written by Daniel W. Baack and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.
International Marketing
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Author : P. K. Vasudeva
language : en
Publisher: Excel Books India
Release Date : 2006
International Marketing written by P. K. Vasudeva and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
With the onset of globalisation, International Marketing has become an important subject among students pursuing MBA in International Marketing and International Trade as also among professionals who study and undertake research projects in the areas such as Foreign Direct Investment, Free Trade Area , World Trade Organisation, UNCTAD and the like. The third edition focuses on global economy and its transmission to India. The global economic condition is perhaps at its best since the World War-II, mainly because of the upward trend in international relations, and aggressive bilateral, multi-lateral as well as regional treaties concerning trade and economy among various countries throughout the globe. An updated table of contents reflects the latest research findings and practices up to the year 2005. The latest edition offers new chapters on Competitive Analysis, Competitive Strategies, Technical Environment, Globalisation, International Retail Management and the World Trade Organisation (WTO) covering right up to Hong Kong Ministerial 2005. Additionally, some assorted current topics such as Performance of Foreign Trade Policy 2004-09, Export Taxes, Composition of Trade, Direction of Trade, Foreign Direct Investment, External Commercial Borrowings, Non-residential Deposits and Exchange Rate Movements have been given due place in the book. Each chapter concludes with a summary, a list of questions and case studies for ready reference. The bibliography is exhaustive including Internet references for further studies. A must read book for MBA, International Marketing and International Trade students and researchers.
Best Practices In International Marketing
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Author : Ilkka A. Ronkainen
language : en
Publisher:
Release Date : 2002
Best Practices In International Marketing written by Ilkka A. Ronkainen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation. Specific chapters discuss market research, intellectual property, policy gaps, business-g
Marketing Best Practice
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Author :
language : en
Publisher:
Release Date : 2003
Marketing Best Practice written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Marketing Internacional
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Author : Michael R. Czinkota
language : es
Publisher: Cengage Learning Editores
Release Date : 2004
Marketing Internacional written by Michael R. Czinkota and has been published by Cengage Learning Editores this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Export marketing categories.